Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Brainstorming Technology First

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Ghost watch.game.brief
Ghost watch.game.brief
Wird geladen in …3
×

Hier ansehen

1 von 62 Anzeige

Brainstorming Technology First

Herunterladen, um offline zu lesen

Successful digital experiences require seamless integration between a clear idea and solid execution. So why do we wait until the end to figure out the execution part? Drawing on his experience with Will Turnage, R/GA's VP of Technology & Invention, shares his process for brainstorming and prototyping digital products (e.g. social, mobile, etc) with an eye toward technical execution.

Successful digital experiences require seamless integration between a clear idea and solid execution. So why do we wait until the end to figure out the execution part? Drawing on his experience with Will Turnage, R/GA's VP of Technology & Invention, shares his process for brainstorming and prototyping digital products (e.g. social, mobile, etc) with an eye toward technical execution.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Aktuellste (20)

Anzeige

Brainstorming Technology First

  1. 1. Brainstorming Technology First SXSW 2013 #techfirst Will Turnage VP, Technology & Invention @wubbahed
  2. 2. Brainstorming TechFirst Introduction Traditional Brainstorming What We’ve Tried What We’ve Learned What You Can Do Q&A Proprietary & Confidential. © 2013 R/GA All rights reserved. /2
  3. 3. Proprietary & Confidential. © 2013 R/GA All rights reserved. /4
  4. 4. Legible + Interesting Proprietary & Confidential. © 2013 R/GA All rights reserved. /8
  5. 5. It’s hard work. Proprietary & Confidential. © 2013 R/GA All rights reserved. /9
  6. 6. Traditional Brainstorming Proprietary & Confidential. © 2013 R/GA All rights reserved. / 10
  7. 7. Ideas Proprietary & Confidential. © 2013 R/GA All rights reserved. / 11
  8. 8. Ideas Execution Proprietary & Confidential. © 2013 R/GA All rights reserved. / 12
  9. 9. Ideas Execution Is this possible? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 13
  10. 10. Possible ≠ Good UX Proprietary & Confidential. © 2013 R/GA All rights reserved. / 14
  11. 11. Ideas Execution Proprietary & Confidential. © 2013 R/GA All rights reserved. / 15
  12. 12. Ideas Execution This is what users experience Proprietary & Confidential. © 2013 R/GA All rights reserved. / 16
  13. 13. Ideas Execution Dilutes the purity of the idea Proprietary & Confidential. © 2013 R/GA All rights reserved. / 17
  14. 14. Ideas Execution Takes too long Proprietary & Confidential. © 2013 R/GA All rights reserved. / 18
  15. 15. How can we improve brainstorming? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 19
  16. 16. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 20
  17. 17. 1. Get very specific. Take a big step back. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 21
  18. 18. 2. Embrace Constraints. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 22
  19. 19. 3. Encourage practice. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 23
  20. 20. What we’ve tried Proprietary & Confidential. © 2013 R/GA All rights reserved. / 24
  21. 21. TechFirst Brainstorming / Framework Preparations • Choose a specific technology that aligns 1-2 DAYS with your strategy. • Don’t choose a broad OS or platform. Develop Choose a feature or function. TechFirst Brief • Craft a narrow scenario with one open ended aspect for creative exploration. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 25
  22. 22. TechFirst Brainstorming / Framework Preparations Brainstorming session / One hour maximum 1-2 DAYS 5-8 MINUTES 45 MINUTES Develop Answer Share Answers and TechFirst brief Expand on Ideas Brief individually Proprietary & Confidential. © 2013 R/GA All rights reserved. / 26
  23. 23. TechFirst Brainstorming / Example #1 What if… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 27
  24. 24. Let’s say the new iPad can tell the difference between an adult touch, a kid touch and a baby touch. Name ten new things you could do with this feature. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 28
  25. 25. TechFirst Brainstorming / Example #2 Fill in the blanks Proprietary & Confidential. © 2013 R/GA All rights reserved. / 30
  26. 26. My truck’s name is __________. And the first Instagram picture it took was _____________________________. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 31
  27. 27. My truck’s name is __________. Doris. And the first Instagram picture it took was _________________________. front wheels. a rabbit about to go under the Proprietary & Confidential. © 2013 R/GA All rights reserved. / 32
  28. 28. My truck’s name is __________. Fred. And the first Instagram picture it took was _________________________. awful. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 33
  29. 29. My truck’s name is __________. Betsy. And the first Instagram picture it took was _________________________. a palette of boxed wine from Costco. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 34
  30. 30. TechFirst Brainstorming / Example #3 Facebook Fun Proprietary & Confidential. © 2013 R/GA All rights reserved. / 35
  31. 31. TechFirst Brainstorming / Example #4 Magnetic Poetry Proprietary & Confidential. © 2013 R/GA All rights reserved. / 38
  32. 32. Descriptors airplane calendar delicious window hello pebble bacon catastrophe dog fish lemon punk banana catawampus earbuds flight melon serene blindness cereal empathy garbage molecular strong bludgeon coffee Estonia green money water bright cushion fanciful hairdo night weather busy dandelion fantastical headache ointment weird Technology Tweet Bump Star Rating Page Check in Like NFC stickers SMS Pinterest Photograph Comment Map Directions Followers Board Publishing Workflow Share Weather Calendar Tumblr Status Updates Swipe Product Prices Excel Foursquare Motion Tracking Click Poll Question Dataset Venue QR code Tap Review Facebook API call Proprietary & Confidential. © 2013 R/GA All rights reserved. / 39
  33. 33. Descriptors airplane calendar delicious window hello pebble bacon catastrophe dog fish lemon punk banana catawampus earbuds flight melon serene blindness cereal empathy garbage molecular strong bludgeon coffee Estonia green money water bright cushion fanciful hairdo night weather busy dandelion fantastical headache ointment weird Technology Tweet Bump Star Rating Page Check in Like NFC stickers SMS Pinterest Photograph Comment Map Directions Followers Board Publishing Workflow Share Weather Calendar Tumblr Status Updates Swipe Product Prices Excel Foursquare Motion Tracking Click Poll Question Dataset Venue QR code Tap Review Facebook API call Proprietary & Confidential. © 2013 R/GA All rights reserved. / 40
  34. 34. Descriptors airplane calendar delicious window hello pebble bacon catastrophe dog fish lemon punk banana catawampus earbuds flight melon serene blindness cereal empathy garbage molecular strong bludgeon coffee Estonia green money water bright cushion fanciful hairdo night weather busy dandelion fantastical headache ointment weird Technology Tweet Bump Star Rating Page Check in Like NFC stickers SMS Pinterest Photograph Comment Map Directions Followers Board Publishing Workflow Share Weather Calendar Tumblr Status Updates Swipe Product Prices Excel Foursquare Motion Tracking Click Poll Question Dataset Venue QR code Tap Review Facebook API call Proprietary & Confidential. © 2013 R/GA All rights reserved. / 41
  35. 35. TechFirst Brainstorming / Example #5 ‘Branded’ Magnetic Poetry Proprietary & Confidential. © 2013 R/GA All rights reserved. / 42
  36. 36. Tone superchill fantastical cheap utilitarian expensive pebble outrageous sophisticated quick fashionable silly punk humorous hip macho cute serene Occasion Tuesday night Room-mate Dinnertime Tailgating Snack while My birthday Child-friendly Locally-focused Date-night walking my dog Lunch Picnic Ethnic cuisine Grocery store Grilling at the Commute In my car Meat-Free Monday At the mall beach Functionality Tweets Pinterest Board Food truck Store receipt Swipe Bump Photo Video series Contest Poll Question Status update Celeb partnership QR code Star Rating Store loyalty card Coupon Check-in Map Proprietary & Confidential. © 2013 R/GA All rights reserved. / 43
  37. 37. Tone superchill fantastical cheap utilitarian expensive pebble outrageous sophisticated quick fashionable silly punk humorous hip macho cute serene Occasion Tuesday night Room-mate Dinnertime Tailgating Snack while My birthday Child-friendly Locally-focused Date-night walking my dog Lunch Picnic Ethnic cuisine Grocery store Grilling at the Commute In my car Meat-Free Monday At the mall beach Functionality Tweets Pinterest Board Food truck Store receipt Swipe Bump Photo Video series Contest Poll Question Status update Celeb partnership QR code Star Rating Store loyalty card Coupon Check-in Map Proprietary & Confidential. © 2013 R/GA All rights reserved. / 44
  38. 38. Tone superchill fantastical cheap utilitarian expensive pebble outrageous sophisticated quick fashionable silly punk humorous hip macho cute serene Occasion Tuesday night Room-mate Dinnertime Tailgating Snack while My birthday Child-friendly Locally-focused Date-night walking my dog Lunch Picnic Ethnic cuisine Grocery store Grilling at the Commute In my car Meat-Free Monday At the mall beach Functionality Tweets Pinterest Board Food truck Store receipt Swipe Bump Photo Video series Contest Poll Question Status update Celeb partnership QR code Star Rating Store loyalty card Coupon Check-in Map Proprietary & Confidential. © 2013 R/GA All rights reserved. / 45
  39. 39. TechFirst Brainstorming / Example #6 Social Media API Roulette Proprietary & Confidential. © 2013 R/GA All rights reserved. / 46
  40. 40. BBQ Food Truck Mexican Lo-Fi Rise Amaro Proprietary & Confidential. © 2013 R/GA All rights reserved. / 48
  41. 41. What we’ve learned Proprietary & Confidential. © 2013 R/GA All rights reserved. / 49
  42. 42. Ideas were interesting and feasible. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 50
  43. 43. Saved time. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 51
  44. 44. Made creative process more accessible. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 52
  45. 45. Not for everyone. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 53
  46. 46. It’s an awesome tool in our toolbelt. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 54
  47. 47. Tips Proprietary & Confidential. © 2013 R/GA All rights reserved. / 55
  48. 48. Developing TechFirst briefs takes time Proprietary & Confidential. © 2013 R/GA All rights reserved. / 56
  49. 49. Technology + Business Need + Use Case Proprietary & Confidential. © 2013 R/GA All rights reserved. / 57
  50. 50. Adjectives + Technology Proprietary & Confidential. © 2013 R/GA All rights reserved. / 58
  51. 51. Can this be done? Can this be done well? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 59
  52. 52. Everyone is creative. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 60
  53. 53. Thank you! Questions? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 61

Hinweis der Redaktion

  • What we’re going to talk about today.
  • This is how we judge our work.

×