12. At times of change, the
learners are the ones who
will inherit the world, while
the knowers will be
beautifully prepared for a
world which no longer exists.
— ALISTAIR SMITH
55. Discussing with the client during
all iterations and showing HTML/
CSS prototypes before static
Photoshop designs has
streamlined our workflow and
helped us to set and
—manage a client’s expectations
better than ever before.
— ANDY CLARKE
61. The digital channels
Australian marketers use to
communicate with customers.
84% Social
37% Blogs
83% Traditional Web
40% Mobile Apps
49%DisplayAdvertising
28%MobileMessaging
45%MobileWeb
97%Email
Responsys2012
62. We've gone from being
exposed to about 500
ads a day back in the
70s to as many as
5,000 a day today.
— JAY WALKER SMITH, Yankelovich Consumer Research
90. THE EMAIL CLIENTS
AUSTRALIANS USE
Remarkably, Apple iPhone
and Apple Mail contribute
towards 27% of Australians’
email client usage.
— RESPONSYS The 2012 Digital Marketing
Big Australia Report
34% Outlook
10.7% Hotmail
16% Apple iPhone
12% Apple Mail
25% Other