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Social Media Breakfast Ottawa 14 Presentation United Way
1. Social Media in the charitable sector – a new way to engage Stacey Diffin-Lafleur @TheStacey Brendan Mullen @Brendan_Mullen Communications and Marketing, United Way Ottawa
Stacey +1000 started with under 300 UnitedWay Ottawa – 700, started at zero Saracooper – 457 – started from zero Brendan Mullen – 63…
68% year/year increase in web visits 22% increase in online donors (12% increase in total online donations) 100+ Overlay videos Exponential growth in Twitter followers and engagement Schmoozefest sold out…standing room only. The Twitterati were there. Twitterati at launch events and at Community Action Days Blogs Blogger outreach with Ottawa’s “blogger luminaries” involved in Seeing is Believing tours and other initiatives Over the campaign 27 blogs about United Way Ottawa reaching 16K+ readers Our own blog had more than 1035 pageviews
68% year/year increase in web visits 22% increase in online donors (12% increase in total online donations) 100+ Overlay videos Exponential growth in Twitter followers and engagement Schmoozefest sold out…standing room only. The Twitterati were there. Twitterati at launch events and at Community Action Days Blogs Blogger outreach with Ottawa’s “blogger luminaries” involved in Seeing is Believing tours and other initiatives Over the campaign 27 blogs about United Way Ottawa reaching 16K+ readers Our own blog had more than 1035 pageviews
68% year/year increase in web visits 22% increase in online donors (12% increase in total online donations) 100+ Overlay videos Exponential growth in Twitter followers and engagement Schmoozefest sold out…standing room only. The Twitterati were there. Twitterati at launch events and at Community Action Days Blogs Blogger outreach with Ottawa’s “blogger luminaries” involved in Seeing is Believing tours and other initiatives Over the campaign 27 blogs about United Way Ottawa reaching 16K+ readers Our own blog had more than 1035 pageviews
68% year/year increase in web visits 22% increase in online donors (12% increase in total online donations) 100+ Overlay videos Exponential growth in Twitter followers and engagement Schmoozefest sold out…standing room only. The Twitterati were there. Twitterati at launch events and at Community Action Days Blogs Blogger outreach with Ottawa’s “blogger luminaries” involved in Seeing is Believing tours and other initiatives Over the campaign 27 blogs about United Way Ottawa reaching 16K+ readers Our own blog had more than 1035 pageviews New people involved in United Way Yummymummy.ca Ottawakiosk.com Social media advisory board for LTH Dogoodhq.com Smart Spaces Best Tools for Schools Net Gen BitofMomsense Ottawatonite.com … and many more.
68% year/year increase in web visits 22% increase in online donors (12% increase in total online donations) 100+ Overlay videos Exponential growth in Twitter followers and engagement Schmoozefest sold out…standing room only. The Twitterati were there. Twitterati at launch events and at Community Action Days Blogs Blogger outreach with Ottawa’s “blogger luminaries” involved in Seeing is Believing tours and other initiatives Over the campaign 27 blogs about United Way Ottawa reaching 16K+ readers Our own blog had more than 1035 pageviews for 32 posts New people involved in United Way Yummymummy.ca Ottawakiosk.com Social media advisory board for LTH Dogoodhq.com Smart Spaces Best Tools for Schools Net Gen BitofMomsense Ottawatonite.com … and many more.
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