3. INTRODUCTION
• Challenges faced by PNG
Engineering Works Limited.
• Strategic Interventions
• Recommended Solutions
• Objectives of the
Recommended actions
• Conclusion
BRIEFING THE SCENARIO
4. • Why did the competitors decide to choose PNG as their land of
operation?
• Did Mr. Lee consider making agreements with the two competitors?
• Who is responsible for managing the sale in the company?
• Why didn’t PNG EWL changes its way of operation before the two
competitors came in?
Changes should already take place only if they consider short-term
research projects.
The nature & the characteristics of the
problem.
5. 1. Enhance Sales support
2. Upgrade machinery and equipment
3. Implement an integrated planning system
4. Automate the production line
5. Emphasize short-term research projects
6. Foster collaboration and communication
7. Continuously monitor and adapt.
Steps taken to overcome the
problem.
6. PNG Engineering Works Limited faced challenges from increased competition and declining
marketing performance.
Mr. Lee, the newly appointed general manager, took proactive steps to address the identified
problems.
Key issues included the lack of an integrated planning system, insufficient sales support, outdated
machinery, and neglect of short-term research projects.
Recommended solutions included implementing an integrated planning system, providing sales
support, upgrading machinery, and emphasizing short-term research.
Collaboration, open communication, and continuous monitoring were crucial for regaining
competitiveness and achieving long-term success.
Conclusion
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Kelwig, D. (2023, January 4). Sales Support: What is it and why it's important in 2023. Retrieved May 28, 2023, from Zendesk Blog: https://www.zendesk.com/blog/sales-
support/
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planning-implementation/
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support/
Klick, S. (2015, August 11). Upgrading Equipment. Retrieved May 28, 2023, from Panel Shop: https://info.panelshop.com/blog/upgrading-equipment
Munro, O. (2023, February 15). Automation in Manufacturing: Uses, Examples, & Trends. Retrieved May 29, 2023, from Unleashed:
https://www.unleashedsoftware.com/blog/automation-in-manufacturing
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collaboration-in-the-workplace/