1. Ranjan Tarafdar
Mobile: 8902786343 / 9051498826.
Residence: 033-26687970
E-mail: ranjan_s143@rediffmail.com
Manager – Sales & Marketing
Targeting senior managerial assignments in Sales & Marketing/ Business Development with an organization of
repute
P R O F I L E S U M M A R Y
• Achievement oriented professional with nearly 12 years of experience in Sales & Marketing, Business
Development and Customer Relationship Management across IT (Software Products), Automobile and
Financial Markets
• Currently associated with M/S Financial Technologies (I) Ltd., Kolkata as Manager – Sales & Marketing
• Proficient in exploring potential business avenues & managing marketing & sales operations for achieving the
business targets; initiated market development efforts and increased business growth
• Displayed competence in implementing effective solutions to the customer needs, with an aim to improve
customer contentment, repeat and referral business
• Recognized for establishing the entire branch of M/S Spider software Pvt. Ltd., Kolkata in the Region in 2006
• An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem
solving & organizational capabilities
C O R E C O M P E T E N C I E S
Sales Strategy Implementation Business/Branch Operations Promotional Strategy
Business Development Market and Competitor Intelligence Network Management
Territory Mapping Revenue & Lead generation
O R G A N I S A T I O N A L E X P E R I E N C E
Ma’08 – Present with M/S Financial Technologies (I) Ltd., Kolkata as Manager – Sales & Marketing
Growth Path:
May’08 – Mar’09 Marketing Executive
Apr’09 – Mar’11 Senior Marketing Executive
Apr’11 – Mar’14 Deputy Manager
Apr’14 - Present Manager – Sales & Marketing
Key Result Areas:
• Providing end-to-end software solutions for financial stock markets to direct members (Brokers) of stock
exchanges (Like Nse, Bse, Mcx, Ncdex) in Kolkata
• Exploring potential business avenues & managing marketing & sales operations for achieving the business
targets; initiating market development efforts and increasing business growth in variant products
• Managing the full sales cycle from initial unqualified lead to proposal, monitoring competition, evaluation &
support issues, commercials, price negotiation and closure
• Mapping customer requirements, providing customized products and delivering technical presentations, and
software demos, liaising with internal teams for closing the deal
• Generating business in specially front end (Terminal/Algo Products), Payment Gateway services (Atom), and
IBT (Internet Based Trading Applications)
• Maintaining relationships with clients by providing support, information, and guidance; researching market
information and recommending new opportunities, profit and service improvements
• Developing and team managers and colleague for technicalities of our and competitor products, securing long-
term contracts and improving customer retention
• Driving business and ensuring sustained growth, focusing on achieving /surpassing sales targets; expanding
business reach and creating new sales / leads opportunities and converting into sells
• Generating all kind of MIS report as per Management requirement and providing post-sales support

2. Highlights:
• Strategically restructured sales and marketing operations to optimize performance with a resultant increase
in business
• Identified prospective clients to generate business & achieved increased sales growth thus catalyzing
profitability
• Re-aligned the entire pre-sales and post-sales support system to reduce lead time and increase customer
satisfactions by 100%
• Established Algo Products of the firm in Kolkata region along with analyzing business potential,
conceptualizing and executing plans to drive sales through a team of 4 personnel
May ‘06 – Apr’08 with M/S Spider software Pvt. Ltd., Kolkata as Marketing Executive
Key Result Areas:
• Maximized sales by designing and launching proactive campaigns, developing existing accounts, generating
new business through cold calling, referrals and leads follow-up, and customizing sales strategies to address
client-specific needs and markets
• Delivered and presented demos, trainings and eliminated doubts of software product
• Provided post-sales support for reference business with technical analytical software products for the
financial market (stock market) to retail clients
• Achieved own target and help other colleague also
• Built a strong distribution network for achieving greater market reach and penetration
• Co-ordinated with seniors and other colleague for product implementation and market information (Like new
features, updates of competitor’s products and so on)
Highlights:
• Led and established the Branch, translated product and business strategies into executable sales plans and
drove implementation in Kolkata region with a team of 5 members in 2006
Aug’04 – Apr’06 with M/S Navnit Motors Pvt. Ltd., Mumbai as Swift Energizer
Growth Path:
Aug’04 - Mar’05 Marketing Executive
Apr’05 – Apr’06 Swift Energizer
Key Result Areas:
• Supervised new and upcoming vehicle of Maruti Suzuki such as Swift, Zen Estilo and so on
• Analyzed and updated the knowledge regarding the activities of competitor vehicle
• Overachieved monthly target consistently
• Built excellent PR for reference business and new client acquisition
• Dealt with new vehicle of Maruti Suzuki in showroom as well as in Field visits
• Gave demo of new vehicle and followed up with the clients for closer
C E R T I F I C A T I O N
• Completed a course on “Unix, C, C++” from SSI Mumbai, Maharashtra
A C A D E M I C D E T A I L S
• B. Sc. (Chemistry) from Mumbai University, Mumbai in 2004
• 12th (Science) from Ranchi University, Jamshedpur
• 10th from Patna University, Jamshedpur
Date of Birth: 5th
October 1982
Languages Known: English, Hindi and Bengali
Mailing Address: Vac Residency, Block B, Flat 3E, 25 Andul Road 2nd
by Lane, Howrah – 711103, West Bengal