I have done my own research on the Ola cabs and created this ppt in SEO on page and off page

1. OLA CABS PPT
Presented by:-KAILA RAJENDER REDDY

2. INTRODUCTION:-
ANI Technologies Pvt. Ltd., operating under the trade name Ola, is an Indian
online transportation network company. It was founded as an online cab aggregator in Mumbai,
but is now based in Bangalore. As of September 2015, Ola was valued at $5 billion.
Ola Cabs was founded on 3 December 2010 by Bhavish Aggarwal, currently CEO, and Ankit Bhati.
As of 2017, the company has expanded to a network of more than 600,000 vehicles across 110
cities. In November 2014, Ola diversified to incorporate autos on trial basis in Bangalore. Post the
trial phase, Ola Auto expanded to other cities like Delhi, Pune, Chennai, Hyderabad and Kolkata
starting December 2014. In December 2015, Ola expanded its auto services
in Mysore, Chandigarh, Indore, Ahmedabad, Jaipur, Guwahati and Visakhapatnam. Ola was
valued at $US5 billion as of September 2015.
Newly bike rental services have started in India: Two-wheeler rental company, offering rental
arrangements of vehicles on monthly basis. It is currently operational in Bengaluru. To be the
unique trendsetter of the sharing economy space for surface transportation. Ontrack aim to
provide affordable independent transportation to those who are dependent on cabs and autos
for their everyday commute by renting our bikes on a monthly basis. We provide you with an
affordable alternative in order to ensure that your everyday commute is pocket-friendly and high
on efficiency. With our help, you won't need to stress over depending upon anyone else for your
transportation however yourself.

3. Services:-
Ola provides different types of service, ranging from economic to luxury travel. The cabs are reserved through a mobile
app and the service accepts both cash and cashless payments with Ola money. It claims to clock an average of more
than 150,000 bookings per day and commands 60% of the market share in India. November 2014 Ola also started on-
demand auto rickshaw service on its mobile app in Bangalore, Pune and now available in 73 cities.
GST number of OLA is 33AAJCA1389G1ZQ.
Services Available :
•Ola Share
•Ola Micro
•Ola Mini
•Ola Prime
•Ola Auto
•Ola Rentals
•Ola Outstations
•Ola Lux
•Ola Bike
•Ola Pedal- Ola Pedal is a dockless bicycle-sharing system available at IIT Kanpur and other large university
campuses across India. The service launched in November 2017 with bikes which are unlocked by scanning a QR
code on the Ola app.

4. Competition:-
• 1. Uber Cabs
• 2. Meru cabs (India)
• 3. Easycabs
• 4. Unorganized players (Auto
rickshaws/Taxis)
• 5. Carpooling services

5. Ola website

6. Mobile App for Ola:-

7. Keyword Research
• olacabs
• olacabs app
• olacabs customer care
• olacabs fares
• olacabs booking
• olacabs hyderabad
• ola cabs hyderabad fare
• ola cabs hyderabad number
• olacabs helpline number
• olacabs offer
• olacabs referral code
• ola cabs 1st ride free
• ola cabs 100 cashback
• ola cabs 100 off
• ola cabs 100 cashback offer

8. Marketing Strategy For Ola
• SEARCH ENGINE MARKETING
• (Google,yahoo,Bing)
• Newspaper Ads
• TV ads
• Give Ola T-Shirts
• Do advertisement in Big events
like(IPL,Worldcup)
• Email Marketing
• Free rides for new users
• Ola cash
• Apps advertisement
• Provide festival disount
• i.e,Festival Marketing
• Strong Social Media
Optimization
• Affiliate Marketing

9. Page Ranking
and
TrafficOverview

10. SEO ON PAGE
• Meta tags
• Page title
• Internal linking
• External link
• Keyword density
• Site loadtime

11. SEO OFF
PAGE• Directory Submission
• Social bookmarking
• Article Submission
• Blog Commenting
• Press release
• Forum Posting
• Guest Post

12. Sample Text Ads and Media Ads

13. Traffic by countries and Traffic Sources

14. Facebook Page

15. Mobile
Related Apps

16. Search For Ola

17. KAILA RAJENDER REDDY