This presentation provides a brief overview of digital media marketing statistics in the European countries. Readers can get an overview of the internet penetration and social media usage statistics of different European regions. The document also puts an eye on the possibilities of digital media advertising spend in the coming years.

1. DIGITAL MARKETING STATISTICS -
EUROPEAN PERSPECTIVE

2. Some Statistics- United Kingdom
 According to a report by Office for National Statistics (ONS), about 76 % adults in UK accessed the internet daily in 2014; more than double as that of 2006 (35%).
By 2016, UK is expected to see 50.4 million Internet users accounting for about 78 % of the total population.
Moreover, 67 % of UK mobile phone users are going to browse the Internet from their phones in 2016. (about 35.8 million)
With more Europeans expected to own smartphones, mobile ad spending is expected to increase to $ 8.4 billion in Western Europe and $ 261.4 million in Eastern Europe.
The digital advertising spend in UK is expected to reach $ 11.4 billion in 2015 with an increase of 8 % over the previous year.

3. Top 10 European Countries with Internet Users
87.5
69.8
57.3
55.2
37.7
36
35.7
24.9
18.5
15.9
Russia
Germany
United Kingdom
France
Turkey
Italy
Spain
Poland
Ukraine
Netherlands
Source: Internet World Stats

4. Source: GetResponse
Recent European Email Marketing Statistics

5. Western Europe
Central Europe
Northern Europe
Eastern Europe
Southern Europe
Baltic States
Internet Penetration= 64 %
Facebook Penetration= 43 %
Internet Penetration= 49 %
Facebook Penetration= 31 %
Internet Penetration= 72 %
Facebook Penetration= 33 %
Internet Penetration= 78 %
Facebook Penetration= 36 %
Internet Penetration= 93 %
Facebook Penetration= 56 %
Internet Penetration= 85 %
Facebook Penetration= 50 %
Regional Internet Statistics
Source: We Are Social

6. 76
8.6
4.8
1
1.6
4.5
15
4.5
2.4
5.2
25
55
16
68
3.7
8.6
54
6.8
7.6
6.7
7.2
11
3.5
3.9
34
6.9
36
1.6
6
0.694
0.301
0
10
20
30
40
50
60
70
80
Russia
Sweden
Finland
Estonia
Latvia
Belarus
Ukraine
Norway
Lithuania
Denmark
Poland
United Kingdom
Netherlands
Germany
Ireland
Belgium
France
Switzerland
Czech Rep.
Austria
Hungary
Romania
Serbia
Bulgaria
Spain
Portugal
Italy
Albania
Greece
Cyprus
Iceland
Source: We Are Social
European Internet Users (in millions)

7. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Clothing and Sporting Goods
Household Goods
Travel Tickets, Car Hire
Holiday Accomodation Services
Event Tickets
Books & Magazines
Films and Music Downloads
Electronic Goods
Groceries
Share Purchases, Insurance Purchases
Telecommunication Services
Computer Hardware
Medicine
Category Wise Online Purchase in the last 12 months (UK)
Source: Digital Strategy Consulting

8. $3.49
$4.10
$4.73
$5.35
$5.83
$27.66
$30.70
$33.77
$36.27
$38.66
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
$40.00
$45.00
2012
2013
2014
2015
2016
Eastern Europe
Western Europe
Europe Digital Ad Spending (in billions)- 2012-2016
Source: WSI

9. Digital Ad Spending as % of Total Media Ad Spending- 2012-2016
23.00%
24.90%
26.70%
28.10%
29.50%
16.30%
17.70%
19.00%
20.10%
20.60%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
2012
2013
2014
2015
2016
Western Europe
Eastern Europe
Source: WSI

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