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Learning Analytics 2012:
Review and Future Challenges
Dr Rebecca Ferguson
The Open University, UK
Learning analytics
The measurement, collection,
analysis and reporting of data
about learners and their contexts,
for purposes of
understanding and optimising learning
and the environments in which it occurs.
                         LAK 11 Call for Papers
Driver 1: Big data
Formal: Blackboard, Moodle
Informal: Facebook, OpenLearn

•Interaction data
•Personal data
•Systems information
•Academic information
•Social information
Technical challenge

How can we extract value from these
big sets of learning-related data?
Driver 2: Online learning




            Infographic: http://sloanconsortium.org/sites/default/files/pages/OnlineLearningSurvey-Infographic-1.png
Educational challenge

How can we optimise opportunities
for learning?
Driver 3: Political concerns




      The goal of creating an interconnected feedback system would be to
      ensure that key decisions about learning are informed by data and
      that data are aggregated and made accessible at all levels of the
      education system for continuous improvement.
                                                                              US Department of Education, 2010
Table: http://www.oecd.org/document/2/0,3746,en_2649_39263238_48634114_1_1_1_1,00.html
Political challenge

How can we substantially improve
learning opportunities and educational
results at national or international levels?
Three main interest groups


   Learners
                              Governments
 and teachers

                Schools and
                  colleges
Data-driven analytics
Use of web mining techniques
•Clustering
•Classification
•Outlier detection

•Association rule mining
•Sequential pattern mining

•Text mining
Effective better learners
The goal:
Turn learners into effective better learners

Focus on:
data mining and machine learning techniques…
to enhance web-based learning environments for
the educator to better evaluate the learning process,
as well as for the learners to help them in their
learning endeavour
                                          Zaïane, 2001
Learning-focused perspectives
Knowledge is constructed
through social negotiation

Learning takes place in
networks and in
communities of practice

Learning can be scaffolded
by a more able other         Dawson, McWilliam, Tan, 2008
Strategic perspectives – 2007/8
by 2020 the overall portion of the U.S.
workforce with a college degree will
be lower than it was in 2000

analytics is emerging as a new
tool that can address what seem
like intractable challenges

analytics has the potential to
improve teaching, learning, and
student success
EDM and analytics split




• extend geographical focus
• make tools easier for educators to use
• standardize methods and data across systems
• integrate tools within e-learning environments
• develop education-specific mining techniques
Disambiguation




                 Phil Long, George Siemens (2011)
Dividing responsibility
Educational data mining
How can we extract value from these big sets of
learning-related data?
Academic (and action) analytics
How can we substantially improve learning
opportunities and educational results at national or
international levels?
Learning analytics
How can we optimise opportunities for learning?
Meeting the challenge


How can we optimise opportunities for learning?

•Maintain focus on this challenge
•Learn from previous work in all three fields
•Integrate experience from different disciplines
•Focus on learners and teachers
Fresh challenges

• Widen range of theory-driven approaches
• Develop methods of presenting analytics clearly
• Adopt standards for the structure and export of data
• Broaden focus from higher education
• Broaden international focus
• Address issues around ethics, privacy and data
• Explore possibilities offered by new data sources

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SOLAR - learning analytics, the state of the art

  • 1. Learning Analytics 2012: Review and Future Challenges Dr Rebecca Ferguson The Open University, UK
  • 2. Learning analytics The measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs. LAK 11 Call for Papers
  • 3. Driver 1: Big data Formal: Blackboard, Moodle Informal: Facebook, OpenLearn •Interaction data •Personal data •Systems information •Academic information •Social information
  • 4. Technical challenge How can we extract value from these big sets of learning-related data?
  • 5. Driver 2: Online learning Infographic: http://sloanconsortium.org/sites/default/files/pages/OnlineLearningSurvey-Infographic-1.png
  • 6. Educational challenge How can we optimise opportunities for learning?
  • 7. Driver 3: Political concerns The goal of creating an interconnected feedback system would be to ensure that key decisions about learning are informed by data and that data are aggregated and made accessible at all levels of the education system for continuous improvement. US Department of Education, 2010 Table: http://www.oecd.org/document/2/0,3746,en_2649_39263238_48634114_1_1_1_1,00.html
  • 8. Political challenge How can we substantially improve learning opportunities and educational results at national or international levels?
  • 9. Three main interest groups Learners Governments and teachers Schools and colleges
  • 10. Data-driven analytics Use of web mining techniques •Clustering •Classification •Outlier detection •Association rule mining •Sequential pattern mining •Text mining
  • 11. Effective better learners The goal: Turn learners into effective better learners Focus on: data mining and machine learning techniques… to enhance web-based learning environments for the educator to better evaluate the learning process, as well as for the learners to help them in their learning endeavour Zaïane, 2001
  • 12. Learning-focused perspectives Knowledge is constructed through social negotiation Learning takes place in networks and in communities of practice Learning can be scaffolded by a more able other Dawson, McWilliam, Tan, 2008
  • 13. Strategic perspectives – 2007/8 by 2020 the overall portion of the U.S. workforce with a college degree will be lower than it was in 2000 analytics is emerging as a new tool that can address what seem like intractable challenges analytics has the potential to improve teaching, learning, and student success
  • 14. EDM and analytics split • extend geographical focus • make tools easier for educators to use • standardize methods and data across systems • integrate tools within e-learning environments • develop education-specific mining techniques
  • 15. Disambiguation Phil Long, George Siemens (2011)
  • 16. Dividing responsibility Educational data mining How can we extract value from these big sets of learning-related data? Academic (and action) analytics How can we substantially improve learning opportunities and educational results at national or international levels? Learning analytics How can we optimise opportunities for learning?
  • 17. Meeting the challenge How can we optimise opportunities for learning? •Maintain focus on this challenge •Learn from previous work in all three fields •Integrate experience from different disciplines •Focus on learners and teachers
  • 18. Fresh challenges • Widen range of theory-driven approaches • Develop methods of presenting analytics clearly • Adopt standards for the structure and export of data • Broaden focus from higher education • Broaden international focus • Address issues around ethics, privacy and data • Explore possibilities offered by new data sources

Editor's Notes

  1. I work at the UK’s Open University – my department has been collecting and analysing data about the university’s students for more than 40 years Here today as a member of the SOLAR steering group Aim is that this presentation, and our discussion, will enable us to develop a shared understanding of how the field has emerged and what it it aiming to achieve
  2. Definitions of learning analytics have changed over the last decade. A set of processes focused on learning. Unstated – ‘data’ refers to large, machine-readable datasets that were generated for other purposes.
  3. First the drivers, and their associated challenges 1. The rise of big data in business, moving to education
  4. How can we draw on records that are distributed across different sites with different standards, owners and levels of access?
  5. 2. US has 6 million online learners. Benefits and problems. Disorientated, technical problems, motivation Teachers can struggle to interpret the learning and participation of individuals when this is buried beneath hundreds of contributions within discussions that have lasted many weeks. Infographic: http://sloanconsortium.org/sites/default/files/pages/OnlineLearningSurvey-Infographic-1.png
  6. Improve the experience for learners and teachers, to improve both learning and the learning environment.
  7. Organisation for Economic Co-operation and Development (OECD) Measure, demonstrate and improve performance These reports can be used to drive political change. Countries benchmark themselves against similar countries and against the rest of the world Table from http://www.oecd.org/document/2/0,3746,en_2649_39263238_48634114_1_1_1_1,00.html  
  8. 3. looking beyond the learner and the institution to the country as a whole – looking for ways to improve standards nationally.
  9. Three drivers, three challenges and three interest groups These require work on different scales and at different granularities They therefore affect how researchers conceptualise problems, gather data, report and act on findings.
  10. Brief history In the early 21 st -century we were still investigating how learning took place online, so data driven analytics predominated. These used established web mining techniques. Clustering and classification -novices and experts Association rule mining -common characteristics of students who did well, or dropped out. Sequential pattern mining -routes student took through learning materials, text mining - forum interactions. Image taken from Damez, Dang,Marsala, Bouchon-Meunier, 2005
  11. There is perhaps a tendency to assume that the focus was all on data and algorithms. This is not the case. These ideas are from the most referenced paper in data mining This is some indication of the way that the terminology has shifted over the past decade And of the clear links between data mining and learner analytics
  12. Pedagogy neutral – social constructivist view that knowledge is constructed through social negotiation they weren’t particularly associated with any theories about how learning takes place This began to change as social network analysis was introduced to the toolkit. Learning theorists such as Vygotsky and Wenger increasingly began to inform and drive research
  13. Educause had been increasingly active in this area – trying to disambiguate the terminology A flurry of publications in 2007/8 focused attention on analytics in relation to education, and their strategic importance
  14. At this point the move to three stakeholders and three challenges catalysed a split in the field EDM made firmer steps to being a field in its own right – with the first of its annual conferences (none of the paper titles used the term ‘analytics’) Two reviews of the field came out. ROMERO, C. & VENTURA, S. 2007. (1995-2005) BAKER, R. S. J. D. & YACEF, K. 2009. (2009) While the split may have been inevitable, it was a shame because (a) we lost access to the literature and (b) we lost sight of their vision
  15. The split between academic analytics and learner analytics is still taking place The field still doesn’t seem to be broad enough to support another community and conference So academic analytics and learning analytics remain increasingly uneasy bedfellows
  16. Three fields have emerged – each one addressing one of the challenges posed by the original drivers – big data, shifts in the learning landscape, and political concerns about education
  17. This gives us a clear challenge, but it also explains some of the issues that have been problematic at this conference Explains why we are not always focused on learning It explains why we are reformulating ideas that appeared within the EDM community years ago It explains why the input from learning sciences is not as high as we would like And it explains why our attention wanders from learners and teachers, to the concerns of institutions. - But we have been relatively quick to put our house in order
  18. For the future, we have a series of challenges, that have emerged from this conference and from the literature These could be addressed piecemeal by individual scholars and research teams However, today’s summit gives us the chance to move forward together, in a concerted way, with a shared understanding of where we have come from and what we are aiming to achieve