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NEVER HIRE A<br />“SOCIAL MEDIA EXPERT”<br />1<br />
HOW TO CHOOSE YOUR FIRST/NEXT<br />SOCIAL MEDIA<br />EMPLOYEE<br />?<br />2<br />
HERE ARE SOME TIPSTO FIND YOUR WAY<br />3<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />4<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Yeah, guys, you can cheese !<br />5<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Your social media employee is ALWAYS learning<br />6<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />and technology keeps on growing(really) quickly<br />7<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />So, no! You can’t be an expert!<br />8<br />
#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />9<br />
#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />Follower/Fan count ≠ Influence<br />10<br />
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />17<br />
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA* DIDN’T START WITH<br />OR<br />* Social media is just a buzzword …...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MED...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MED...
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />21<br />
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />THERE IS MORE THAN <br />FACEBOOK, TWITTER AND HIS BLOG<br />22<br />
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br /> HE HAS TO BE ENGAGED<br />IN SEVERAL PLACES<br />(not all of them of course...
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />24<br />
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />GO.<br />SEE HIM IN ACTION<br />FOLLOW HIM (for example)<br />...
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />THEN IF YOU RECEIVED THIS :<br />26<br />
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />OR THIS : <br />RUN ! <br />(or just delete his application)<b...
#6. ASK HIM HOW <br />HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />28<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />IF HE HAS THIS LOOK<br />29<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />30<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />MOVE ON.<br />YOU HAVETO MEASURE IT.<br />31<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />32<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS<br />33<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />      USED                     PHOTO TAGGING<br />CREATED A PARTNERS...
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />HE HAS TO KNOW SOME OF THEM !<br />35<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />36<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />37<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />Find a real one !<br />38<br />
REMEMBER     1# THERE ARE NO “EXPERTS”     2# FOLLOWERS & FANS ARE NOT A PROOF     3# SOCIAL MEDIA IS NOTHING NEW     4# H...
THANKS !<br />40<br />THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”<br />BY QUENTIN CHARLIER<br />@QUE...
THANKS !<br />41<br />TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST<br />http://timbaker.info/never-hire-a-so...
CREDITS<br />http://www.flickr.com/photos/brunkfordbraun/408428562/<br />http://www.flickr.com/photos/paulm/1584418819/<br...
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#1. THERE ARE NO<br />“EXPERTS”<br Never hire a "Social Media Expert"

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#1. THERE ARE NO“EXPERTS”IN SOCIAL MEDIASo, no! You can’t be an expert!8

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