12. Make Data Monetization a by product of the Enterprise Big Data & Analytics Initiative
TIME
BENEFITS
In the long run data monetization has
potential to deliver significant revenue
growth.
Internal Benefits
Data Monetization
67% of brands consider telcos to be a better original source of data insights
than digital services companies like Google and Microsoft.
*source: survey conducted by Ovum + Synchronoss
14. FROM DATA TO DATA MONETIZATION
Data Vertical SolutionData Platform
Identify buyer needs
Segment users as assets
Think APIs & SDKs
Education & Training
Identify Risks that can
be absorbed