1. Dr. Rafiq Zakaria Campus
Millennium Institute of
MBA Ist Year Roll No. 41
2. Intro. About Company
Maruti Suzuki India Limited (MSIL) is primarily in the
business of manufacture, purchase and sale of motor
vehicles and spare parts (automobiles).
The Company is a subsidiary of Suzuki Motor
Suzuki Motor Corporation is a pioneer and market leader
in small car manufacturing segment in Japan.
Further, Suzuki Motor Corporation is also a market heavy
weight in motorcycle manufacturing sector.
3. About Industry
In 1953, the government of India and the Indian private
sector initiated manufacturing processes to help develop
the automobile industry.
Driving the most luxurious car has been made possible
by the stiff competition in the automobile industry in India.
Every other day, we have been hearing about some new
launches, some low cost cars - all customized in a
manner such that the common man is not left behind.
In February 1981 Maruti Udyog Limited (MUL) was
incorporated under the provision of the Indian Companies Act
A license and Joint Venture Agreement was signed between
Government of India and Suzuki Motor Company (now Suzuki
Motor Corporation of Japan) in October 1982.
The manufacturing Unit of is located at Palam Gurgaon
Road, Gurgaon, Haryana.
Maruti Suzuki India Limited (MSIL) today rolled out its 10
millionth car from its facility in Gurgaon to becomethe first
Indian automobile man-ufacturer to attain the milestone.
Maruti Suzuki produces 1.2 million cars annually from its two
plants at Gurgaon and Manesar.
Maruti Suzuki India Ltd. had picked up momentum in the
recent times and manufactured around five million units in the
last six years.
Maruti Exports Limited is the subsidiary of Maruti Suzuki with
its major focus on exports and it does not operate in the
domestic Indian market.
The first commercial consignment of 480 cars were sent to
Hungry. By sending a consignment of 571 cars to the same
country Maruti Suzuki crossed the benchmark of 300,000 cars.
Maruti Suzuki Exporting their product to Angola, Benin, Djibouti,
Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda,
14. SWOT Analysis
Japanese Management practices (that had captured Japan
over USA to the status of top Auto manufacturing country in
the world)Early mover advantages.
Recruitment is done in very tedious man reinsuring talent
and best professionals,
15. SWOT Analysis
Maruti Suzuki India Ltd. Is Still depends upon SUZUKI
Lack of experience with foreign market
Heavy import tariffs on fully built imported models.
16. SWOT Analysis
Maruti Suzuki is the first company to roll out suitably
designed cars as per Govt.’s
Other automobile companies lacks economy of scale, so
market is still open.
with increase in Income scale of individual, Demand for
cars are rising.
17. SWOT Analysis
Numbers of new Technology driven players and
manufactures are in market.
Govt .reducing support and cutting down the Gas supply
Competition from second hand cars & TATA Nano
Maruti Udyog limited had a prime objective to meet the
growing demand of a personal mode of transport
Things are now changing with LPG polices and disinvestment;
the real competitions has already began.
The smarter will certainly will be next leader, but till
then...Maruti Suzuki will going to the brand .
Maruti should improve it’s after sale service because its hits
badly car market share.
Show room demonstration should be given at frequent time
interval and feed back should be considered positively.
The marketing managers should make better relations with
dealers and reputation of the company.
Customer considers quality as their first preference, so the
company should give more stress on this.