New Branding Strategies to Increase Market Share Co-branding Noelle Bortfeld, CMO Windermere Real Estate

1. New Branding Strategies to Increase Market Share Co-branding Noelle Bortfeld, Chief Marketing Officer Windermere Real Estate

2. Co-branding Before agents/brokers can effectively co-brand, you need a solid base brand. 4 blues? NOT! 20 fonts? NOT!

3. Co-branding With some consistency…NOT!

4. Co-branding Your materials should look like they are coming from the same company NOT-------- 

5. Co-branding Your materials should look like they are coming from the same company Better-------- 

6. Co-branding Your materials should look like they are coming from the same company Ahhhh-------- 

7. Co-branding When your base brand is consistent and stable, then agents/brokers can co-brand

10. Co-branding

11. Co-branding ?????????????