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1
Wireless Audio
A killer app for the Internet of Everything
Gary Brotman
Director, Product Management, Qualcomm Connected E...
3
Mobile evolution drives toward an Internet of Everything
Here today and accelerating rapidly
Sources: Machina Research, ...
4
Wireless audio leads the first wave of consumer IOE adoption
Wireless streaming offers a
new spin on a familiar
experien...
5
With major implications for audio services and business
Shift to on-demand whole-home listening
− Streaming as main sour...
6
Streaming is on track to dominate audio consumption
Source: Generator Research, Nov. ’13
$-
$2,000
$4,000
$6,000
$8,000
...
7
Paid streaming is the fastest-growing category
Source: Generator Research, Nov. ’13
Unpaid/ad-supported leads on volume,...
8
Convenience drives transition to streaming
Ease of acquisition Durability Portability Potential audio quality
LP • • • •...
9
Mobile accelerates paradigm shift from possession to access
Broadcast radio
Lean-back
Personalized radio
Mixed
Subscript...
10
Wireless audio controlled by handsets and tablets
will drive new consumer use cases
10
Streaming Music
11
Like streaming from multiple sources
to multiple audio devices at the same time
11
Streaming Music
12
Or streaming from one audio source
to multiple audio devices at once
12
Streaming Music
13
Including streaming a cloud source
to multiple smart audio devices in synch
1313
Streaming Music
Streaming URL
• Act/ar...
14
However…
Partial Solutions
OEMs lack true
end to end turnkey
home audio platform
Technical Hurdles
ex: Wi-Fi, sound qua...
15
Qualcomm® AllPlay™ Smart Media Platform
The Solution…
Unified solution supports
local media and cloud based
streaming a...
16
The hardware ecosystem is growing rapidly
Compatible audio equipment announced from
Easy-to-implement cross-platform SDK
for native streaming content apps
Consistent button, UI and controls across all apps
...
18
AllPlay Click SDK (User Flow)
1 2 3 4
19
AllPlay Click SDK (User Flow) continued
5 6 7 8
20
Tremendous opportunity for developers
Source: Parks Associates: All rights reserved
Playing field is shifting
− Increas...
21
Broad range of audio services announced
22
AllJoyn software framework connects AllPlay to IOE
22
23
IOE use case:
Share metadata between devices
23
NOW PLAYING:
Artist: Wisteria
Song: Go Lio
Simple, standardized interfa...
2424
“Laundry is ready!”
“Laundry is ready!”
Audio Service Framework for
delivery and rendering of simple
audio files
Seam...
2525
1
1. Homeowner has a
party
2. Plays music from
whole home audio
system powered by
AllPlay
3. Color Lights in
Kitchen ...
Download the AllPlay Click SDK from Qualcomm Developer Network
https://developer.qualcomm.com/allplay
What comes next
2626
27
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013-2014 Qualcomm Technologie...
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Wireless Audio: A Killer App for the Internet of Everything

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This session will cover how internet music services will win the wireless world. We’ll address the trends driving this transition, the structural implications of the shift, and the new tools that will let developers take advantage of the new home audio landscape without giving up their carefully designed user experiences or their carefully developed revenue streams.

Watch this presentation on YouTube: https://www.youtube.com/watch?v=ERbL5ZENU6Q&index=11&list=PLxeazpXYyqtNm2EnCbfSzy7aKOkHjiaSi

Veröffentlicht in: Technologie

Wireless Audio: A Killer App for the Internet of Everything

  1. 1. 1
  2. 2. Wireless Audio A killer app for the Internet of Everything Gary Brotman Director, Product Management, Qualcomm Connected Experiences, Inc.
  3. 3. 3 Mobile evolution drives toward an Internet of Everything Here today and accelerating rapidly Sources: Machina Research, May ‘14, IDC Mar ’13; Gartner June ’14 25Bpermanently connected things by 2020* Home Appliances Security Cameras PEVSpeakersLights Smarter More connected 2x ~75% ~8B Connected devices in North American households by 2020 1000x Anticipated data traffic growth driven by more connection and richer content US 18-24 year olds reach for smartphone immediately after waking up Cumulative smartphone shipments estimated 2014- 2018
  4. 4. 4 Wireless audio leads the first wave of consumer IOE adoption Wireless streaming offers a new spin on a familiar experience Advanced use cases are readily understood even by naïve users Users adopting handheld devices as general media control interfaces Current trends align to make music the killer app for the connected home
  5. 5. 5 With major implications for audio services and business Shift to on-demand whole-home listening − Streaming as main source − Mobile as universal remote control − Wireless as core audio paradigm Transition from price premium to quality premium − Lower price seeds mass consumption − High quality and differentiation win as category matures − From cheap earbuds to premium headphones − From Bluetooth to Wi-Fi $16BCategory forecast for 2017 Connected consumer electronics for digital music Sources: Parks Associates: All rights reserved, ABI Research November ‘13 37.2%CAGR 2013-2018 Wi-Fi/AirPlay portable speaker shipments worldwide
  6. 6. 6 Streaming is on track to dominate audio consumption Source: Generator Research, Nov. ’13 $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 2013 2014 2015 2016 2017 Recorded Music Market: Worldwide USD, millions Digital Subscriptions Digital Downloads Physical Formats Digital projected to generate more revenue than physical formats by EOY 2015 3.5x growth 2013-2017
  7. 7. 7 Paid streaming is the fastest-growing category Source: Generator Research, Nov. ’13 Unpaid/ad-supported leads on volume, but pace of paid subs is accelerating rapidly 0 50 100 150 2013 2014 2015 2016 2017 Paid digital music subscriptions Worldwide. millions 2013-2017 3.5x growth in paid subs 0 200 400 600 800 1000 1200 1400 1600 1800 2013 2014 2015 2016 2017 Unpaid digital music subscriptions Worldwide. millions 2013-2017 2x growth in unpaid subs
  8. 8. 8 Convenience drives transition to streaming Ease of acquisition Durability Portability Potential audio quality LP • • • • Cassette • • • • CD • • • • Download • • • • Streaming • ∞ ∞ • (for now) Streaming offers: − Easiest access to greatest breadth of music − Greatest portability − Greatest durability − Fully legal listening
  9. 9. 9 Mobile accelerates paradigm shift from possession to access Broadcast radio Lean-back Personalized radio Mixed Subscription libarary Lean-forward iHeartRadio Pandora Spotify TuneIn Wahwah Rhapsody Access model: a massive buffet not subject to device storage limitations From personal libraries to personalized listening experiences − Younger listeners establish identity through curation and sharing vs size of library − On-demand access to effectively infinite, personalized jukebox/radio − Full range of mass-market services catering to different levels of listener engagement
  10. 10. 10 Wireless audio controlled by handsets and tablets will drive new consumer use cases 10 Streaming Music
  11. 11. 11 Like streaming from multiple sources to multiple audio devices at the same time 11 Streaming Music
  12. 12. 12 Or streaming from one audio source to multiple audio devices at once 12 Streaming Music
  13. 13. 13 Including streaming a cloud source to multiple smart audio devices in synch 1313 Streaming Music Streaming URL • Act/art fictitious
  14. 14. 14 However… Partial Solutions OEMs lack true end to end turnkey home audio platform Technical Hurdles ex: Wi-Fi, sound quality, and ease of use/network configuration Underserved Would-be consumers lack for options at retail Fragmented Competing standards and technologies BRAND B BRAND A BRAND C
  15. 15. 15 Qualcomm® AllPlay™ Smart Media Platform The Solution… Unified solution supports local media and cloud based streaming across OS platforms An integrated hardware and software music streaming platform built on the AllJoyn™ framework Turnkey smart audio module Jukebox apps and SDKs Native content app music integration Superior Wi-Fi connectivity & support, easy network configuration, and advanced audio streaming Party Mode and Multi-zone High res audio Qualcomm AllPlay is a product of Qualcomm Connected Experiences, Inc. AllJoyn is a collaborative open source project of the AllSeen Alliance.
  16. 16. 16 The hardware ecosystem is growing rapidly Compatible audio equipment announced from
  17. 17. Easy-to-implement cross-platform SDK for native streaming content apps Consistent button, UI and controls across all apps Expands selection of content available to SAM-enabled devices Promoted as free SDK for any streaming content app developer Allows handset and tablet to leave the network without interrupting streams Built on AllJoyn framework for IOE capability AllPlay Click SDK 1717
  18. 18. 18 AllPlay Click SDK (User Flow) 1 2 3 4
  19. 19. 19 AllPlay Click SDK (User Flow) continued 5 6 7 8
  20. 20. 20 Tremendous opportunity for developers Source: Parks Associates: All rights reserved Playing field is shifting − Increase perceived value of solutions − Get access to the whole home − Reach the users most willing to pay for streaming audio Clear path to scale − No need to do individual deals with OEMs − No need to license out your API − Participate in expanded universe without sacrificing UX − Maintain revenue streams − Maintain control of UI 2xOwners of connected music systems are almost twice as likely to pay for music streaming services
  21. 21. 21 Broad range of audio services announced
  22. 22. 22 AllJoyn software framework connects AllPlay to IOE 22
  23. 23. 23 IOE use case: Share metadata between devices 23 NOW PLAYING: Artist: Wisteria Song: Go Lio Simple, standardized interface for sending human-readable messages Works across devices and OS
  24. 24. 2424 “Laundry is ready!” “Laundry is ready!” Audio Service Framework for delivery and rendering of simple audio files Seamlessly discover and connect with nearby compatible speakers and AllJoyn devices “Front door!” “Front door!” IOE use case: Share notifications throughout the home
  25. 25. 2525 1 1. Homeowner has a party 2. Plays music from whole home audio system powered by AllPlay 3. Color Lights in Kitchen and family room react and sync to music. IOE use case: Music/Lighting sync
  26. 26. Download the AllPlay Click SDK from Qualcomm Developer Network https://developer.qualcomm.com/allplay What comes next 2626
  27. 27. 27 For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries, used with permission. Uplinq is a trademark of Qualcomm Incorporated, used with permission. AllPlay is a trademark of Qualcomm Connected Experiences, Inc., registered in the United States and other countries, used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. Thank you FOLLOW US ON:

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