Struggling to increase digital revenue? Because companies are unique in their individual needs and goals, a one size fits all answer for boosting revenue doesn’t exist. Fortunately, there are many ways – both big and small – that companies can impact their bottom line. See how you can boost your bottom line across multiple departments within your company.

1. 10 Ways to Boost Digital Revenue

2. i
CRO CMO CIO
What do they all have in common?

3. Their end goal is
to boost revenue
(digital revenue)

4. Each company is unique, so a one-size-fits-all
answer doesn't exist

5. Even so, there are many ways
companies can impact their
bottom line
Let's start with the following ten...

6. Decrease your remnant inventory
10
Discounted Ads For Sale

7. It’s a lost opportunity
to generate revenue
No cost to your
company if it goes
unsold

8. So what are the options?

9. The 80:20 Tactic
80%
Publisher sells through
80% of their monthly
inventory

10. The 80:20 Tactic
20%
Runs house ads for the
remaining 20%

11. Now that 20% can go
into an exchange

12. Publishers can earn revenue
from advertisers trying to
reach a specific audience

13. Option 2:
Repack your remnant
inventory

14. Repack
in-house
Use first
party data
insights
Sell directly
at a higher
rate

15. Command more for your premium
audience segments
10

16. Use your first party data!

17. Advertisers will be
willing to pay more
for sold-out segments
that show added
value

18. Unique segments
command a higher
CPM (cost per mille)

19. Selling segments with a
higher CPM will be
more beneficial vs
selling them as remnant
inventory

20. Forecast revenue more accurately
10

21. Lower
the discrepancy
between billed
and unbilled
impressions

22. Ad ops professionals have a hard time
meeting impression goals across ad
servers

23. With the right ad tech and
tools, they can get in-flight
reporting while campaigns
run

24. This allows changes to be made
during the campaign - not after
the fact when it's too late

25. Move to programmatic
10

26. Programmatic: The process of
using technology to automate
ad buying

27. Negotiating rates
Fulfilling RFPs
Other manual processes
Additional costs and time

28. Automating direct
ad buying saves
time & costs

29. Digiday reports a
significant savings$10,000
Source: http://digiday.com/platforms/what-is-programmatic-direct/

30. 10
Create a new stream of revenue

31. Many publishers have opted to
generate revenue by opening a "new
property" within their organization

32. Sports publishers can utilize
fantasy sports programs
News publishers can
implement paywalls

33. Keep in mind that value
exchange is key!

34. 10
Improve your website
and user experience
Home
About
Product
Contact

35. There are two types of benefits to updating
your website layout and improving your
user experience...

36. Direct Indirect

37. Direct benefits include:
Longer time
on site
More pages
viewed

38. Gives the opportunity to fix any user
concerns such as page load time or a lack
of mobile-friendliness
loading..

39. Indirect benefits include:
Higher ROI

40. More pages being viewed

41. Increased
opportunities to
collect first party data
through registration
and browsing patterns
Remember me log in
Password
Username
Forgot my password

42. You can
package audience-
based segments to
command a higher
premium via ad
impressions

43. 10
Consider paywalls

44. This is a great
option if you’re a
large publisher with
millions of monthly
page views

45. If you provide valued content
to your visitors, they will
continue to visit your site
With an added paywall, they
will pay for it too

46. Before you speculate...Look at The New
York Times
In four years it
populated 1.1
million digital
subscribers

47. 10
Streamline your ad tech

48. The ad tech
industry is always
changing. You're
probably using
several ad tech
tools now

49. Are you using them to their full
potential?
Do you even know what their full
potential is?
Are there redundancies between
what they’re capable of?

50. Use less
redundant tools and more
all-in-one where possible

51. 10
Hire the right people

52. Building a strong data science and
analytics team ensures you have:
A clear plan
Qualified people to get the most out of
your ad tech investments

53. 10
Take advantage of the
IoT evolution

54. "Internet of Things is the network of
physical objects or "things" embedded
with electronics, software, sensors,
and network connectivity, which
enables these objects to collect and
exchange data"

55. Embracing the IoT early on means you
understand the endless possibilities of:
Marketing and advertising reach
Supply chain
Product monitoring

56. Embracing the IoT will help you
maintain a strong connection with
your audience by using innovative
tools to provide well-targeted ads
that offer something unique and
beneficial to the user

57. Digital revenue is all about how you’re using your data.
Are you prepared for the big data of the future?
See How one Company
Used Big Data to Increase
Their Revenue
www.Quaero.com