Brand Equity Ehab Dawoud

Valuing Brand Equity in the Arab World Abu-Ghazaleh Intellectual Property Ehab W. Dawoud Amman , Jordan Nov. 2007

Contents ,[object Object],[object Object],[object Object],[object Object]

Defining Brand Equity ,[object Object],[object Object]

Brand Equity Element ,[object Object],[object Object],[object Object]

Differentiation ,[object Object],[object Object],[object Object],[object Object]

Brand Knowledge ,[object Object],[object Object],[object Object],[object Object]

Customer Response ,[object Object],[object Object],[object Object]

Valuing Brand Equity ,[object Object],[object Object],[object Object],[object Object]

Valuing Brand Equity (Cont’d.) ,[object Object],[object Object],[object Object],[object Object]

Valuing Brand Equity (Cont’d.) ,[object Object]

Al-Jazeera ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

?????? ( $ Mil) USD 4,156 Amazon.com Al Jazeera USD 2,576 Starbucks USD 7,817 Ikea USD 8,461 Google USD 7,985 Apple

The 100 Top Brands ,[object Object],[object Object],[object Object]

When Brand Valuation Is Necessary? ,[object Object]

Necessary of Brand Valuation ,[object Object],[object Object],[object Object],[object Object]

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