3. Our Agenda
▪ Overview of Push
▪ Social Opportunity
▪ Onboarding process
▪ Prices and Packages
4. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen
5. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
The only agency to win a Google
Premier Partner Award 3 years in a row
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
The most highly nominated European agency
33. Bring your Facebook Profile to Life
■ Enable personalised
and automated
messaging system.
■ Use of video for cover
photo and replacing
profile image with
cinemagraph
■ Enrich your Instagram
posts with exciting
offers and different
products.
35. Define Your Goals
■ Facebook allows you to enhance your branding
and find new audiences
■ Provides different ways to target and engage your
effective audience
■ Setup strategies that will leads to conversions or
sales.
37. Facebook Targeting
■ Core Audiences
■ Interest targeting
■ Based on the data
people share on their
profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on
your website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar
likes, interests or
characteristics to current
audience
38. What Audiences Can Be Tested?
■ We can create different audiences over time based on their engagement.
■ Lookalike audiences normally achieve best results
■ We test with difference percentages x 2%, 3%, 4%, 5%
39. Create your Own Audience
■ We can customise audiences from various traffic layers to target your perspective audience.
40. Choose your Perspective Audience
■ We can look for lookalike audiences and nurture them to become our hot prospects.
51. Retarget your Audience
■ We can choose to create different audiences within different campaigns as required and
then retarget as necessary.
52. ■ Specific placements & devices
allow us to test audiences whilst
maintaining control of spend.
■ Once we have the data, we apply
Automatic Rules which means you
will not waste money on ads that do
not perform.
Targeting Options
53. Take Your Audiences into FB■ Use Google Audience
Data
■ Lookalike
■ Purchasers
■ Lapsed Customers
■ People who have viewed
content
57. Unique Bidding Strategy
■ Most agencies use Lowest
Cost bid strategy
■ However we layer your
strategy by combining Target
CPA at x2, x3 etc your target
CPA.
65. Increase engagement rate to win the auction
■ Low engagement on ads results in higher Cost per 1000 impressions, and
low relevance score.
■ We regularly test and refresh ads to increase engagement.
68. Dynamic Creative Optimisation
■ Use Data integration to improve
relevance
■ No need for 3rd party graphics or
video editor
■ Create and apply ads to product
feeds to build 100’s of great
looking slideshows.
70. Tracking: Standard Events
■ All standard events need to be tracked, include more custom events such as
newsletter sign-up and exit overlay button click.
■ We can create custom audiences on the back of these (with compliance)
71. Tracking: GDPR Compliance
■ Website visitors should be presented with the option to opt-out of being
tracked by the Facebook pixel.
72. Tracking With UTM Tags
■ UTM tags are added to the ads which allows us to compare Google and
Facebook performance within Analytics.
73. Tracking: Example of how we use UTMS
■ UTM tag added within Facebook’s platform.
■ Data from Facebook campaigns tracked within Google Analytics
76. Is Your Site Mobile Optimised
■ We test client website speed. Test site on standard connections (3G) and
page loading speed is 10s
■ Why?
○ Mobile optimisation is essential for top of funnel activity as slow mobile sites hurt bounce and
conversion rates.
80. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next
81. What happens next
An account plan is created and approved before we built or optimise the account.
82. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.
83. What happens next
We work with you to get tracking, reporting and Push ROI set up
85. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review
86. Our commitment
Comprehensive weekly and monthly reports written in a style to suit you.
Performance reviewed and improved on a regular basis.
Dedicated certified account manager.
Agree clear goals with you each month.
We take responsibility for the final result (not just the traffic!)... Sales, tel calls etc
87. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.
88. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need
90. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Ad Performance Testing
New Persona Discovery
Improve Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
+ Vat
91. £2997
■ Sophisticated Facebook Ads Strategy
■ Audience Prospecting
■ Advanced Audience targeting
■ eCommerce Funnel
■ Acquisition campaigns
■ Remarketing/Dynamic Remarketing
■ Lead Generation Chatbot
■ Access to daily dashboard
■ Push proprietary software license
■ Weekly account management call
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
Social Premier
Push Social offers all the Facebook &
Instagram Ads features including:
Push Push Technology
Ad spends up to £30,000
+ Vat
92. £1997
■ Sophisticated Facebook Ads Strategy
■ Audience Prospecting
■ Advanced Audience targeting
■ Acquisition campaigns
■ Remarketing/Dynamic Remarketing
■ Access to daily dashboard
■ Push proprietary software license
■ Weekly account management call
All Push customers have access
to our unique technology (worth
£297)
Push Proprietary software
Push creative team
Daily Dashboard
Analysis & weekly reporting
Social +
Push Social offers all the Facebook &
Instagram Ads features including:
Push Push Technology
Ad spends up to £20,000
+ Vat
93. £1497
■ Strategy consultation
■ Remarketing/Dynamic Remarketing
■ Advanced Audience targeting
■ Access to daily dashboard
■ Push proprietary software license
■ Weekly account management call
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
Social
Push Social offers all the Facebook &
Instagram Ads features including:
Push Push Technology
Ad spends up to £10,000
+ Vat
