This document provides an overview of Push, a digital marketing agency. It outlines their strategy development process and prices/packages. They have over 50 specialists across multiple locations in Europe. Push provides early access to beta tests, runs digital marketing seminars, and supports customers expanding internationally on platforms like Facebook, Google, and Bing. They have over 300 customers across industries and have won numerous Google awards. Push takes a process-driven approach and uses tools like ROI Hunter to produce marketing assets at scale. Their setup process involves defining personas, targeting the right audiences on Facebook, and tracking events for custom audiences. They provide a monthly performance review for new customers for the first three months.

1. Our Agenda
▪ Quick Overview of Push
▪ Our Strategy Development Process
▪ Our Prices & Packages

2. Our Values

3. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

4. So what?
Access to beta
tests before
your competition

5. So what?We run digital marketing seminars.

6. So what?Support to help customers expand internationally across Facebook, Google & Bing.

7. So what?Support to help customers expand internationally across Facebook, Google & Bing.
Consumers today want goods from
abroad
Over 360M take part in cross
border e-commerce

8. So what?Support to help customers expand internationally across Facebook, Google & Bing.
1.2 billion people on
Facebook are connected to
at least 1 business in a
foreign country

9. Over 300 customers

10. In multiple industries

11. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!

13. See what our clients have to say

14. ROI Hunter For Facebook
ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.

15. ROI Hunter For Facebook
ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.

16. We’re a
process driven
agency

17. How we’re always ahead

18. How we keep you ahead

19. Consideration Funnel

20. The Market
■ $40.6bn Industry
■ 18% of US worker who play
mobile game while at work
■ 192mn mobile gamers in USA

21. Percentage of gamers who make IAP’s

22. Your Activity
■ Tried Unity
■ Video encouraged downloads
■ Not enough IAP’s

23. Your Goals
■ Encourage Downloads
■ Increase IAP’s & Ad Revenue from audience network
■ Maintain long term gaming usage
■ Expand the concept
○ TV Pilot
○ Flunk & Dunk Show

24. Your USP’s/ Target Market
■ Designed by film studio
■ Classic platformer
■ 14 - 21 Year Olds
■ 30 - 50 Year Olds

25. The Market

26. What

27. Why?

28. Where?

29. How?

30. How?

31. How?

32. How?

33. How?

34. Your Opportunity

35. Your Opportunity

36. Direct Buy/ IAP
■ Higher brand affinity
will provide a greater
chance of a direct buy
■ Higher chance of
generating revenue
■ Lower volume of
downloads
■ Free downloads are
more appealing
■ IAP’s encouraged but
longer revenue period
■ Higher volume of
downloads

37. We need to feed the top of your funnel
■ Using a combination of strategies we focus on filling every stage of the funnel,
not just final sales

38. Our Set-up: Personas

39. ■ We use a mixture of our own tools and Facebook tools to find the best
audience type for your business
Research

40. Facebook Targeting
■ Core Audiences
■ Interest targeting
■ Based on the data
people share on their
profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on
your website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar
likes, interests or
characteristics to current
audience

41. What Audiences Should You Be Testing?
■ Lookalike audiences normally achieve best results
■ Test these at difference percentages x 2%, 3%, 4%, 5%

42. Demographics audiences for
search▪ In-market audiences are now available for search. They identify lists of people based on their behaviour.

43. Increase engagement rate to win the auction
■ Low engagement on ads results in higher Cost per 1000 impressions, and
low relevance score.
■ We regularly test and refresh ads to increase engagement.

44. How do we increase engagement on ads?

45. Facebook Ad Types
■ You should be testing: Video, Collection, Instant Experience and Stories!

46. Tracking your Traffic

47. Tracking: Standard Events
■ All standard events need to be tracked, include more custom events such as
newsletter sign-up and exit overlay button click.
■ We can create custom audiences on the back of these (with compliance)

48. Summary
Set up can take between 21 - 28 working days

49. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

50. What happens next
An account plan is created and approved before we built or optimise the account.

51. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.

52. What happens next
We work with you to get tracking & reporting set up

53. Going Live

54. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review

55. Our commitment

56. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need

57. Your commitment

58. Prices

59. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost

60. £997
* MO +VAT
■ Strategy development setup including audience and
interest development, tracking, structure implementation
and creative support.
■ Executing daily account management
■ Ongoing creation and optimisation to achieve set goals,
unique offers and promotions and KPIs
■ Implementation of split test structure, naming
conventions and monthly reporting.
■ Bi-weekly call to discuss brand direction, goals and
insight into trends and campaign performance.
■ Monthly creative and performance report

61. Thank you for your time!