Thomas Calculus 12th Edition Textbook and helping material
How ‘Purple Squirrel Hunting’ Can Make Recruiting Easier (And, Re-Energize Your Career!)
1. How ‘Purple Squirrel Hunting’ Can
Make Recruiting Easier
(And, Re-Energize Your Career!)
Presented by J.T. O’Donnell & Samantha Mick
2. “Look, I know your candidate
has 93% of what we are
looking for, is fluently
bilingual, a PhD and an MBA,
and 6 of us like her, BUT...
Have you got anyone else?”
3. Recruiters are:
● Time-to-fill at highest
peak in 13 years
● Too many reqs to fill
● Not getting enough
information or resources
The Problem
19. Step 1: Use Personas to Get Inside Their Heads
Source: CAREEREALISM Media
http://www.careerealism.com/career-decoder-quiz
20. Personas Help You….
1. Humanize the candidate you need.
2. Bring the job to life.
3. Enable talent to visualize themselves in the role.
4. Speak the same language!
30. FACT: 70% Want to Know YOU Better!
Survey reveals:
● Understand structure, culture, mission & purpose
● Put a human face on process
● Personalize the communication to them
● Prepare for a more meaningful conversation
● Determine how much recruiting & industry experience you have
● Build a relationship based on profile info
● Assess if you would connect with me!
34. Step 4: Use FREE & Sponsored Updates As
Talent Bait
35.
36.
37.
38. Proof It Works (Content Impact Index)
Study by TMP Worldwide: Content’s impact on candidate sourcing...
http://meshworking.com/content-impact-index/
http://www.ere.net/2015/05/22/heres-proof-that-content-will-bring-you-the-most-important-job-applicants/
● Entry-level Candidates: Made them see more concretely what the job really was,
and helped them self-select out.
● Experienced Candidates: Validation they needed to apply to a vague job
descriptions. Increased likelihood of application by almost 3X.
● BONUS = 5,000 Virgin Visitors: people who weren’t looking for jobs, and would
never have found the site without content, increasing total traffic 2.8% and organic
traffic 8.8%.
● TAKEAWAY #1: Gives people who aren’t looking for a job reason to visit your site.
● TAKEAWAY #2: Helps validates the interest of people looking for a job.
39. ● Personify the Job
● Build Stronger
Recruiter Brand
● Develop Job Stories
● Use Updates as
Talent Bait
Ah-ha Moments