The search engines of today are trying to categorise billions of pieces of information, your site will fall into one or many of those categories. One way they classify the data is by attaching meaning to your brand or URL, so your content needs to have current relevance and be contextual to your brand. HOT TIP: Have information that discusses your brand/business placed on your website giving the search engines the ability to broaden their understanding and give your brand the authority it needs.
https://www.purencool.digital/news/5-ways-improve-your-website-weekend
