9. www.pure360.com @Pure360
Users have more control
• Permission really matters now
• Deliverability
• Plug the missed opportunities
• Give recipients the control
• Social Proof
• Viral Promos
• Light Boxes
11. www.pure360.com @Pure360
Set it up & sit back
• Abandoned Cart / Browser
• Collect Birthday (not date)
• Welcome Programmes
• CMS Auto Message Import
• Open Reach / Engagement Tracking
13. www.pure360.com @Pure360
Go for a ‘Smile’ not a ‘Sale’
• Too much selling
• Knowledge & Novelty
• Cross Channel Traffic
• Interactivity
• Multi Device Audience
• Follow a journey, tell a story
• Fans will market for you
Software making it easy to be clever with the data is has
Big data was a catch phrase that brought nothing new, feature or method wise, but it made it sound less scary and marketers stood up and said what they wanted and software was created to provide…
These things are not new but had been perceived as unachievable due to budget and complexity
Faststats, Qlikview?
Now you can choose the feature you want and just buy that and you can do it all from your Pure360 account
More about deliverability specifically for email due to rep but there were so many missed opps that didn’t seem worth the effort against the low hanging fruit, like soft-opt-in, sneaked opt-in and even list purchase.
More about deliverability specifically for email due to rep but there were so many missed opps that didn’t seem worth the effort against the low hanging fruit