7 must-have eCommerce automations

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Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience. Discover the 7 must-have automations that every eCommerce business should use. A Pure360 Lifecycle Masterclass https:/www.pure360.com

Marketing

Build, automate and personalise your customer lifecycle
NurtureWelcome Browse
Abandon
Cart
Abandon
Cross-
sell
Upsell Loyalty Renew Lapsed
Purchase
Lapsed
Engagement
Customers using our best practice customer lifecycle framework average 22% more revenue

90% of companies see the
value of marketing
automations…ECONSULTANCY

...but over half are using a
maximum of just one automation
programme
DIGITAL DOUGHNUT

Welcome emails
generate 8 x more
revenue than average
bulk email!

Make sure you measure and optimise on an
ongoing basis
Always test
and learn

Why push the button on automations?
● Improve customer experience
● Boost ROI on staff costs
● Increase average order value
● Increase customer lifetime value
● Predict and shape behaviour
● Create space for strategic thinking
Key Takeaways

Thank you
pure360.com
@pure360
marketing@pure360.com

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7 must-have eCommerce automations

1. Lifecycle Marketing Masterclasses 7 must-have eCommerce automations Cara Wilson Digital Marketing Manager @ Pure360

2. Build, automate and personalise your customer lifecycle NurtureWelcome Browse Abandon Cart Abandon Cross- sell Upsell Loyalty Renew Lapsed Purchase Lapsed Engagement Customers using our best practice customer lifecycle framework average 22% more revenue

3. 90% of companies see the value of marketing automations…ECONSULTANCY

4. ...but over half are using a maximum of just one automation programme DIGITAL DOUGHNUT

5. 7 essential eCommerce automations

6. 1. Welcome

7. Welcome emails generate 8 x more revenue than average bulk email!

8. 2. Thank You Emails

9. 3. Returns

10. 4. Upsell & Cross Sell

11. 5. Review Requests

12. 6. Replenishment Reminder

13. 7. Lapsed Customer

14. Make sure you measure and optimise on an ongoing basis Always test and learn

15. Why push the button on automations? ● Improve customer experience ● Boost ROI on staff costs ● Increase average order value ● Increase customer lifetime value ● Predict and shape behaviour ● Create space for strategic thinking Key Takeaways

16. Thank you pure360.com @pure360 marketing@pure360.com

Editor's Notes

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7 must-have eCommerce automations

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Editor's Notes