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- 2. Phil Reid • • • • • • • • • • Native of Rustburg, VA Virginia Tech Penn State Angus Topics Zeuswyn Farm American Chianina Association Phil Reid Livestock Photo & Video Livestockplus.com Tennessee Cattlemen’s Association Purdue University 2
- 3. Assembling your Equipment • • • • • • • Selecting a camera Lenses Flash cards Cases Notebooks, pens Attention getter Computer, software 3
- 4. Preparing for Work The will to win is important, but the will to prepare is • • • • • • • • vital. Make the plan Site Selection Equipment preparation Records The Work Force Preparing the Animals Workflow Work “After the Fact”……The Follow-up 4
- 5. Working “In the Pen” • • • • • • • Prerequisites for “Working in the Pen” Do a walk through with client before 1 st animal Communication is vital Adjusting to the Animal Animal Movement “Ratcheting” the Photograph Remember you are in charge – It is you reputation 5
- 6. Working “In the Pen” • • • • • • • Animals have personalities too Orient for the correct sunlight If you can wait, for sunlight Pay attention to backgrounds Analyze the animal, compensate for faults “Ratcheting” for the best photo Patience, Patience, Patience Besides pride, loyalty, discipline, heart, and mind, 6
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- 11. Birds eye view vs. Worms eye view 11
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- 16. Things to avoid • • • • • Temperatures under 40 degrees Rain Snow Glitter Anything that will lessen your reputation – Dirty cattle – Any poor photo • Dangerous weather • Any client that will not cooperate 16
- 17. Rules of Thumb 1. The object is to shoot a photograph that does not need to be retouched 2. If it looks bad in the view finder, it is not going to improve on paper 3. Avoid advice from owners, fitters, etc. 4. Be Courteous, but emphasize you are in charge 5. If a client did not pay you last year, he probably won’t this year either 17
- 18. Rules of Thumb • If people do not want to clean up or clip their animals, do not photograph them • Don’t be afraid to walk away from a job, if it compromises you feel uncomfortable • Do not fool with unruly animals, take precautions • Keep some “working area” around the animal in the frame 18
- 19. Don’t Shoot baby calves Don’t shoot cattle that are at rest Don’t Shoot things that are not “Commercial” 19
- 20. Try not to shoot in snow 20
- 21. The Business End • • • • Comply with all local and state laws Keep certain documentations with you Be courteous but firm Keep meticulous records – Business records – Photographic records • • • • Be accessible Develop a network Travel-see and be seen Read & Study, observe and learn 21
- 22. To Photoshop or not to Photoshop? 22
- 23. To Photoshop or not to Photoshop? 23