1. Glam Media was founded with the goal of helping brand advertisers move online. 2. It has grown rapidly to become one of the largest women's lifestyle networks online, reaching over 56 million women in the US through its network of over 700 publishers. 3. Glam Media provides mass reach through its large network while also allowing for niche engagement through its focus on vertical content categories like fashion, beauty, health, and more.

1. Founded with one Big Huge idea:
Help Bring Brand Advertisers Online

2. Advertising Growth: This has happened Before
TV Ad Growth has 4 Big Volume Components
Glam Media Samir Arora, Nov, 2008 © Glam Media
Source: Nielsen Media Research Custom Survey 2008

3. Online Advertising Today: Time Spent
Internet is now #2 after TV, #1 for Young Adults & Teens
Time Spent Time Spent vs Ad Spend
38% 38%
Largest Upside Largest Downside
Young Adult
& Teens
Glam Media Samir Arora, Nov, 2008 © Glam Media
Source: After TV: Nielsen Media Research Custom Survey 2008

4. Display Ads Market Today: The Reach of Portals
With 74% Reach, Yahoo only has 7% of Internet Usage!
% Reach of Internet Audience Today (comScore)
% Usage of Web (PageViews)
Yahoo Japan is:
84% Reach, 19% of Usage
Source: comScore CEO Presentation
Glam Media Samir Arora, Nov, 2008 © Glam Media

5. Display Ads Market Today: Internet vs TV
The Internet usage is larger than TV between 7 am—8pm
TV and Internet Usage
Source: Accel Presentation
Glam Media Samir Arora, Nov, 2008 © Glam Media

6. Online Advertising Today: Time & Influence Online
The Media Paradox of the Internet
Least Authoritative Most Influential
This is the reason most Newspapers, Magazines, and Radio are failing online. Like TV, the Internet is a less Authoritative Medium.
Rather than go to than large “hits” media brands–Users go to mid–long tail sites with less authority, but are more influenced
Glam Media Samir Arora, Nov, 2008 © Glam Media
Source: After TV: Nielsen Media Research Custom Survey 2008

7. Online Advertising Today: Internet Advertising
Display is now 44% of total spend online
Display
44%
Glam Media Samir Arora, Nov, 2008 © Glam Media
Source: IAB, PWC, Display Details Company Estimate

8. Display Ads Market Today: The Decline of Portals
Driven by Google–Reach of Destinations is Declining
Source: Kieth Teare, Fred Wilson
Glam Media Samir Arora, Nov, 2008 © Glam Media

9. Display Ads Market Today: Power of the Foothills
Vertical Networks Combine the Reach of the Mid & Long Tail
Top 10 in Pure Digital Media
Source: comScore MediaMetrix
Glam Media Samir Arora, Nov, 2008 © Glam Media

10. Display Ads Market Today: Display Ad Categories
Use the 80-20 Rule: Focus on Only 4 Big Display Choices
Social Networks Vertical Networks
User Gen Content Premium Content
Mass-Utility Niche-Targeted
Ad Rep
Targeted
Vertical
Social
Networks
Networks
Direct Premium
Run of
Optimized
Network
Ad Networks
Portals
Response Targeted
Remnant Portals
Ad Networks Premium Content
Mass-Horizontal Large-Reach
Glam Media $8-100 CPM
$0.10-$1 CPM $1-$4 CPM CPM $5-$8 CPM Samir Arora, Nov, 2008 © Glam Media

11. The Story of Glam : Building a Media Company
1 Glam’s reach is Number 1 in Growth in Traffic in 2006-08. Grew from
289,000 to approximately 98 Million Global, and 56 Million in US
Ahead in Reach of Facebook, CBS, NYT, Disney today, Faster growing than YouTube, MySpace & FaceBook.
2 Glam is Number 1 in Top 10 Women’s Properties globally, MediaMetrix
Number 10 in the Top 100 in US web properties & Number 10 in
Display Ads providing Mass Reach with Niche Engagement
3 Vertical Focus: Launched in Fashion, then expanded across Channels:
Beauty, Living, Home, Travel, Health, Wellness, Family, Luxury
4 Focused on Brand Advertising Ad Impressions have grown from 1.7
Million to over 2.2 Billion, an increase 80,000%
5 Network has grown from 12 to over 700. Glam is the Number 1
Women’s Lifestyle Network online. Many Millionaires created every
year — the eBay Powers Sellers model for Publishers & Editors
Glam Media Samir Arora, Nov, 2008 © Glam Media

12. The Story of Glam : Game Changing
Reaching 56M Women Monthly in the US in 2 1/2 years
Top 10
Glam Media Samir Arora, Nov, 2008 © Glam Media

13. The Story of Glam: Verticals by Audience & Channel
Virtuous Cycle of Expansion
Audience Focus Channel Focus
Health Family Entertainment
Living
Style
Women 18-49 Fashion Home Health Mom’s Celebrities
Glam Network
Beauty Food Wellness Parenting Movies/TV
Luxe Travel Eco Kids Music
African American
Men 18-49
Brash Network
Glam Media Samir Arora, Nov, 2008 © Glam Media

14. Display Ads Market Today: Targeting Power
List of Sites when Vertically Grouped have Reach Targeting Power
This is the issue that is most miss-understood about Vertical Networks. If you only look at the publisher site list, you miss the change.
In Verticals like Fashion, there are no major large sites online, but when you target by Fashion as a Vertical, it has very large reach.
Source: comScore MediaMetrix
Glam Media Samir Arora, Nov, 2008 © Glam Media

15. The Story of Glam: For Brand Advertisers
Helping create desire for Emotional Brands
Glam Media Samir Arora, Nov, 2008 © Glam Media

16. The Story of Glam: For Brand Advertisers
Glam Today: Top Brand Advertisers of the World
Glam Media Samir Arora, Nov, 2008 © Glam Media

17. The Story of Glam: Vertical Content Network
Audience
Women 18-49
Groups: Spenders, Mom’s, Teens, Multi-Cultural
Publishers
Advertisers
Glam Publisher Network
Vertical Network Publishers Brands
Glam Platform Agencies
Video and Display Brand
Engagement
Content Creators
Video
Media Companies
E!, Lifetime, Sony, TV Guide
Developers
Media Platforms Glam Applications
YouTube, Briightcove
Indie Producers
Applications
CelebTV, VideoJug, WatchMojo
Video Search, Filtering,
Curate, Ratings, Comments
Glam Media Samir Arora, Nov, 2008 © Glam Media

18. The Story of Glam: GlamTV Platform
Glam Media Samir Arora, Nov, 2008 © Glam Media

19. Digital Targeting: Glam Evolution™ Targeting
Brand Sense: Brand Engagement Accountability: 5 Point Targeting
1
Audience
2
Contextual
3
Behavioral
4
Primetime
5
Placement
Glam Media Samir Arora, Nov, 2008 © Glam Media

20. Advertising Growth: Fundamentals are Strong
Online Ad Growth will continue to Reach #1 Media over TV
Source: Nielsen , eMarketer, Company Estimates
Glam Media Samir Arora, Nov, 2008 © Glam Media

21. Display Ads Market Today: Display Ad Categories
Use the 80-20 Rule: Focus on Only 4 Big Display Choices
Vertical Premium
Social Networks DR Targeted
Social Networks Vertical Networks
80% Focus on Performance & 80% Focus on Targeting
User Gen Content Premium Content
Self-Serve Ads in Utility Mode Premium-Primetime
Mass-Utility Niche-Targeted
Select Targeted Opportunities Display Platforms & Tech
Like Music for MySpace Vs Pure Ad Reps Firms
Ad Rep
Targeted
Vertical
Social
Networks
Networks
Run of
Optimized
Network
Ad Networks
Portal Destinations
Portals
Targeted
Remnant Ad Networks DR
80% Focus on Premium
80% Focus on Value:
Remnant Portals Engagement
Measured Price-Performance
Ad Networks Premium Content
Mass-Horizontal Large-Reach Sharp Decline of Portals
Test Exchanges, Optimzed
and Top Destinations
Networks, and Mass-Targeting
Glam Media $8-100 CPM
$0.10-$1 CPM $1-$4 CPM CPM $5-$8 CPM Samir Arora, Nov, 2008 © Glam Media

22. Founded with one Big Huge idea:
Help Bring Brand Advertisers Online