Private Marketplace (PMP) deals are exclusive invite only auctions where a publisher and buyer execute a negotiated deal on specific inventory that runs programmatically.

1. Private Marketplace (PMP) deals are exclusive invite only auctions
where a publisher and buyer execute a negotiated deal on
specific inventory that runs programmatically
Because They Bridge
The Best Aspects of Traditional Direct
Sales and Programmatic
Advertiser (Universal Motors)
and premium publisher
(Sports World News) negotiate a PMP deal
How Does
It Work?
Why Are Private Marketplace
Deals Attractive?
Explained
Private Marketplace
(PMP) Deals
I want to negotiate a
deal with you where I have first
access to bid on your homepage,
NFL and Premier League
ad inventory in an
exclusive environment.
I am interested in targeting
20-30 year old males
in this arrangement.
Traditional
Direct Sales
Key Benefits:
Direct Relationship
Between Buyer & Publisher
Premium Inventory and
Custom Deals Available
Programmatic
Key Benefits:
PubMatic is the leading marketing automation software platform for publishers. Through real-time analytics, yield
management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve
revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence
by providing flexibility in audience discovery and planning media campaigns through its Media Console and APIs.
The company’s marketing automation software platform provides a global roster of comScore publishers with a single
view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked
by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014.
The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
UNIVERSAL MOTORSSPORTS WORLD NEWS
(ADVERTISER)(PUBLISHER)
Ok, we will give you
first look access at that inventory
for negotiated CPM rate until
the end of year.
Automated workflow adds
tremendous efficiencies to
sales process
Ability to target specific
audiences in real-time
Evaluate, target and
customize ad creative for
each ad impression
Transparent Inventory
Quality