1. SocialMedia για bloggers
George Anagnostopoulossocialab

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7. Content Tips
 Συντομία: Αναρτήςεισ κάτω 250 χαρακτήρων
παίρνουν 60% περιςςότερα likes
 Συχνότητα: Πζντε φορζσ την εβδομάδα
για να παραμείνουμε top of mind
 Αναρτήςεισ videos και φωτογραφιών
 Fun τόνοσ, δημιουργικά και χαρακτήρασ
 Ώρα ανάρτηςησ
 Σχετικότητα περιεχομζνου
 Εποχικότητα περιεχομζνου
 Δωράκια
 Ηητάμε interaction
 Ζχουμε Call To Action

8. Content Strategy
Magne c
Content
Product
Content
Service
Content
Social
Content
A
en
on
Bonding
Convic
on
Engagem
ent
Mass Conversa on Enduring Conversa on
Relevant Conversa on Regular Conversa on

9. Magnetic Content

10. Service Content

11. Product Content

12. Social Content

13. 3 Unconventional Ways to Boost Engagement
1. Crowd source
2. Make it personal
3. Innovate!

15. DIGITALMEDIA
Paid
Social Ads, Display
Advertising,
SEM/PPC,
Sponsored Posts
Owned
Website, Mobile,
Microsites, Social
Media Accounts &
Communities
Earned
WoM, Listings,
Ratings, Mentions,
Recommendations
& Comments
€ ♥©

16. SOCIALMEDIATREND
INNUMBERSA research by Mr Youth, a NY-based new media
agency found that...

17. of SM users trust brands that have a presence on them more than
those brands that don’t
of SM users would spend more on brands that they trust

18. of SM users purchased something based on SM interaction

19. of users who asked a question and received an answer on a page
made a purchase based on that interaction

20. SOCIALMEDIA
BEYONDFACEBOOK

22. YOUTUBE

25. Twitter

27. INSTAGRAM

29. PINTEREST

34. FOURSQUARE

35. FOURSQUARE

36. LINKEDIN

40. ANDMORESOCIALMEDIA
OTHER BLOGS
FORUMS
EMAIL

41. MONITORING

46. YOU CAN FOLLOW SOCIALAB:
CORPORATE:
WWW.SOCIALAB.GR
LINKEDIN.COM/COMPANY/SOCIALAB
LINKEDIN.COM/GROUPS?GID=3024911
TWITTER.COM/SOCIALABGR
SLIDESHARE.NET/SOCIALAB
FACEBOOK.COM/SOCIALAB.GR
CONTENT:
WWW.SUIT.GR
YOUTUBE.COM/SUITGR