Get the most out of your brands newsroom. Learn about creating stories, audience building and campaign personalization.

1. How to Build
Your Brand Newsroom
. Academy

2. AGENDA
1. What is a newsroom?
2. Examples
3. Brand Journals
4. Prowly
5. Questions/Comments

3. NICOLE V. SCOTT
Digital Marketing/ PR for 7 years.
Happily joined Prowly in March 2016
Is terrified of windmills
 @NicoleVScott
 Nicole@prowly.com
 nicolevscot

4. . Is a Set of Tools Designed to:
Help you build
audiences around
companies, brands
and people
Manage media
relations
Create great
content
Pitch your stories to
relevant audiences


5. Our Story
5

6. N is s an N e w s r o o m
h t t p:/ / n issan n ews.c om / en -U S / n issan / u sa

7. M icr o s o f t N e w s r o o m
h t t p:/ / n ews.m ic rosoft .c om

8. I n te l N e w s r o o m
h t t ps:/ / n ewsroom .in t el.c om

9. A lle g r o N e w s r o o m
h t t ps:/ / m agazy n .allegro.pl

10. Brand Journals

11. A Brand Journal brings all of your
content sources - blog posts, social
media channels, video channels, and
all other media (videos, images etc.)
together in one place. Watch your
brand’s unique story come alive in an
interactive, visually stunning, real-time
experience with only the relevant
information about your brand. It’s the
one source anybody will ever need to
know to really get to know your
brand.

12. Key Features
Custom Look and Feel
SEO Features
Custom Web Address
All communication channels in
one place
VIP Zone
Newsletter Subscription
Responsive Design

13. Custom Look
and Feel
It only takes 15 minutes to
personalize your Brand Journal to
match your identity. Add your logo
and a background, set-up brand
colors, upload your content, and
customize the layout on the main
page.
Brand Journal13

14. SEO Features
With SEO Management you can
easily define the main criteria of
your Brand Journal’s visibility in
search results.
Brand Journal14

15. Custom
Web Address
You can host your Brand Journal
on our Prowly address (such as:
companyname.prowly.com) or
redirect to your own (like
press.companyname.com).
Brand Journal15

16. All Communication
Channels in One Place
You can add different social media
and blogging channels like
Facebook, Twitter, Instagram,
YouTube, Vimeo, Pinterest,
SlideShare, and blog via RSS to your
Brand Journal.
Brand Journal16

17. VIP Zone
If you have a VIP audience, you
can setup the special zone for
them to see exclusive content.
Brand Journal17

18. Newsletter
Subscription
Generate leads by newsletter
subscriptions. Turn first time
readers into valuable, long-term
endorsers.
Brand Journal18

19. Responsive
Design
Mobile communication is more
prevalent than ever, and the trend
is still pointing up. Our platform
and all of the channels created
with Prowly are fully responsive
and mobile-optimized.
Brand Journal19

20. 20

21. Content Creator

22. Our editor turns can help take your
content to the next level. Display your
press releases, articles and interviews
as compelling, rich-media stories
while providing a visually stunning,
engaging and SEO-friendly
experience for your audience.

23. Press Release/Article/Interview
Templates
SEO Features
Private Stories
Scheduling Publications
Responsive Design
Uploads
Key Features

24. Press Release/Article/
Interview Templates
With Prowly you can easily create
stories in different forms.
Use a template that fits you
content type, turn it into whatever
you want - press release, article,
or interview.
Content Creator24

25. SEO Compatibility
PR and SEO should work together
to generate web traffic. All of the
stories created with Prowly are
SEO super-friendly.
Content Creator25

26. Private Stories
You can make your stories visible
to everyone or for a specific
audience. Outbound PR often
works the best when you have an
exclusive message to deliver.
Content Creator26

27. Scheduling
Publications
The Scheduling Publications
feature allows you to create an
editorial calendar within your team.
Content Creator27

28. Responsive
Design
Content created with Prowly is
fully responsive and mobile-
optimized allowing your target to
view your content on any device.
Content Creator28

29. Uploads
Upload pictures, presentations,
PDFs, and documents; create
image galleries; and place them
directly into your story.
Content Creator29

30. 30

31. Audience Pitching

32. Knowing your audience is essential
to pitching them what, how and
when they need it. Our audience
management tool lets you and your
team learn about your audience on
a daily basis and use that knowledge
to create powerful e-mail.
Personalized emails work - and with
our detailed analytics, you will know
exactly how well you’re performing.

33. Media Database Management
Advanced Segmentation
Collaboration Features
Personalized E-mails
Campaigns Scheduling
Advanced Tracking
Key Features

34. Media Database
Management
Importing contacts has never been
easier. Just put your lists into the
Audience Pitch app and we will
take care of the rest.
Audience Pitching34

35. Advanced
Segmentation
With Prowly, you and your team
can easily manage all your
contacts. Stop just pitching stuff to
opinion leaders - start
understanding them on a more
personal level.
Audience Pitching35

36. Collaboration
Features
Build insight around your audience
within your entire team. We
provide you with actionable
knowledge, useful to an entire
company - top to bottom.
Audience Pitching36

37. Personalized E-mails
No more mailing mishaps. Prowly
lets you create personalized,
meaningful e-mail campaigns that
are powerful and relevant.
Audience Pitching37

38. Campaigns
Scheduling
Our scheduling feature allows you
to plan all of your future actions.
Remembering to send a press
release or blog post is now a thing
of the past.
Audience Pitching38

39. Advanced Tracking
Our in-depth statistics give you
tangible data about your stories'
performance. Real-time
notifications about the results give
you actionable knowledge for your
future strategies.
Audience Pitching39

40. 40

41. Small
$ 89.0 /month
1 Brand Journal
2 social media channels
Subdomain.prowly.com
Media resources
2users
No Limit stories
800 subscribers
(150 per campaign)
3GB storage
Prowly feed
Medium
$ 369.0 /month
1 Brand Journal
5 social media channels
Your domain
Media resources
5 users
No limit stories
3000 subscribers
(250 per campaign)
10 GB storage
Prowly feed
Large
$ 595.0 /month
1 Brand Journal
10 social media channels
Your domain
Media resources
10 users
No limit stories
10000 subscribers (500
per campaign)
50 GBstorage
Prowly feed
Premium
Request a demo
You choose
You choose
You choose
Media resources
You choose
No limit stories
You choose
You choose
Prowly feed
Pricing Plans

42. Thank You for Joining Us!
Questions/ Comments
Contact: Nicole@prowly.com
Interested in Building Your Very Own Newsroom?
Request a Demo: Olga@prowly.com