13. â User experience is everything.
It always has been, but itâs still
undervalued and under-invested in.
If you donât know user-centered design,
study it. Hire people who know it.
Obsess over it. Live and breathe it. â
- Evan Willems, Twitter CEO
4 everything
16. â Most people make the mistake of thinking design
is what it looks like. People think itâs this veneer â
that the designers are handed this box and told,
âMake it look good!â Thatâs not what we think design
is. Itâs not just what it looks like and feels like.
Design is how it works. â
- Steve Jobs
4 thank god, no. but itâll change.