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Easybox Selfstorage Caso di studio “ La visibilità sui motori di ricerca  ai tempi della Universal Search” Settembre 2008
[object Object],Easybox Selfstorage Cliente L’offerta Easybox è rivolta sia a privati che ad aziende che manifestino il bisogno di “ spazio extra ”, a breve o lungo termine. Target Aumentare il traffico  qualificato al sito, che possa tradursi in  richieste di preventivo . La successiva analisi del traffico  sul sito  avrà poi come priorità l’aumento della percentuale di tali richieste rispetto alle visite in entrata. Obiettivi Sfruttare la visibilità globale sui  Motori di Ricerca  tramite la  Universal Search : strategie multicanale di SEO in unione al Keyword Advertising già in atto. Strategia di comunicazione Aumento sensibile delle visite mensili e delle richieste di preventivo, rispetto alla sola campagna Keyword Advertising. Risposte
[object Object],[object Object],[object Object],Universal Search I Motori di Ricerca e la Multicanalità
 
 
Indicizzazione di un articolo su un blog di settore
 
Indicizzazione di un video caricato su YouTube
 
Con l’approdo alla  Universal Search , la creazione di contenuto investe più canali quindi per consolidare la propria presenza bisogna agire su (e monitorare) più canali oltre al proprio sito: Cresciuta importanza delle  mappe Cresciuta importanza dell’ article marketing  (comunicati stampa, pr)  Cresciuta importanza di  user generated content e video   insomma…  cresciuta importanza di tutti i  contenuti esterni  al proprio sito che parlano del  brand ! Conclusioni

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Search Engine Marketing - Universal Search - case study

  • 1. Easybox Selfstorage Caso di studio “ La visibilità sui motori di ricerca ai tempi della Universal Search” Settembre 2008
  • 2.
  • 3.
  • 4.  
  • 5.  
  • 6. Indicizzazione di un articolo su un blog di settore
  • 7.  
  • 8. Indicizzazione di un video caricato su YouTube
  • 9.  
  • 10. Con l’approdo alla Universal Search , la creazione di contenuto investe più canali quindi per consolidare la propria presenza bisogna agire su (e monitorare) più canali oltre al proprio sito: Cresciuta importanza delle mappe Cresciuta importanza dell’ article marketing (comunicati stampa, pr) Cresciuta importanza di user generated content e video insomma… cresciuta importanza di tutti i contenuti esterni al proprio sito che parlano del brand ! Conclusioni