Intervento di Raine Heikkinen, Event Coordinator Cable Factory (Helsinki - FN) a NovaCantieriCreativi

1. REAL ESTATE COMPANY
KAAPELITALO
RECYCLING INDUSTRIAL HERITAGE
INTO CULTURE CENTERS
KAAPELITEHDAS 1992->
SUVILAHTI 2008->

2. KAAPELITEHDAS
CABLE FACTORY
57 000m2
250 different tenants

4. SUVILAHTI
GAS PLANT, POWER PLANT AND EVENT VENUE
17,500m2 of facilities + gasometers + 2 hectare
field
50 tenants. 2/3 spaces in proper use

6. CABLE FACTORY AND SUVILAHTI
ON THE MAP OF HELSINKI

7. OWNERSHIP STRUCTURE
OF THE OPERATION
CITIZENS OF HELSINKI
(609 000)
REAL ESTATE COMPANY
KAAPELITALO
BUILDINGS
LAND
THE CITY OF HELSINKI
The land is rented by the company from the city
with 30 year contract

8. KIINTEISTÖ OY KAAPELITALO
- real estate company
WHAT IS OUR MISSION?
To satisfy the need for cultural space (outside administrative
bodies) in Helsinki
To do our part to implement the broader strategy of our
owner - the City of Helsinki - for an attractive city of
innovation.
HOW WILL THIS BE ACHIEVED?
By bringing together a historically unique building with unique
individual tenants in order to create an internationally,
nationally and locally significant cultural centre
The company solves two of the owner’s problems
simultaneously

9. OUR CONCEPTUAL MODEL
OF A CULTURAL CENTRE
WE WANT TO BE STRONG IN C
A
department store
centralised
C
shopping centre
association
of shopkeepers
B
charity shop
no money
D
boutique
specialised
incubator
for creativity?

10. RENOVATION
- Done in several phases during the years
- No need to hurry
- With minimum requirement levels
- Following the regulations of museum
listed buildings
- Now in second, sometimes even third
round of works

11. RENTING
- According to the space division plan
- Mostly with indefinite contracts
- Nine event spaces at Kaapelitehdas,
several more at Suvilahti and the vast
field for outdoor events
- Spaces waiting for renovations can be
rented for temporary uses
- Appr. 10 customer change a year

12. CREATING COMMUNITY
- Tenants meeting each other and chosen
with the idea of finding similar interests
- Sharing resources
- Shared vision and R&D
- Mutual customers
- Everything is possible attitude
- Bottom to top model everywhere

13. COMMUNICATION
- Extremely distributed model
- Paragraph in rent contracts
- Only Web and Social Media, no prints
- No sponsorship program
- Minimal brand control
- Tenants do the “marketing” for us

14. STAFF
MANAGEMENT
RENTING
MAINTENANCE
CONSTRUCTION
COMMUNICATION
ADMINISTRATION
+ non-military service
+ long-term unemployed
+ summer jobs
(+ interns)
+ contractors

15. MONEY
- cash flow driven, steady, predictable
- non-for profit
- maximum investments
- possibility to take loans
- maintaining the balance value
- different rent levels for different operations,
needs, locations etc.
- no need to include the original cost of building
the buildings into the rents
2012:
turnover 5 000 000
vs expenses 3 850 000
vs investments 850 000 + loan paybacks 300 000
vs write off 1 150 000
balance 1.1. 20 000 000 vs 31.12. 20 000 000

16. HARBOUR AREAS
AND THE CABLE FACTORY
17,000 residents, 6,000 workplaces 2009-2025

17. HARBOUR AREAS AND SUVILAHTI
18,000 residents, 8,000 workplaces 2009-2035

18. MORE INFORMATION:
http://www.kaapelitehdas.fi/
http://www.suvilahti.fi/
Kaapelitehdas and Suvilahti in Facebook
page: "Kaapelitehdas & Suvilahti"
Kaapelitehdas and Suvilahti in Flickr
user: "Kaapelitehdas & Suvilahti“
Member of Trans Europe Halles
http://www.teh.net/