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Sunnyside Up
  6.28.12
groupon makes phydigital moves
                     Groupon has begun installing a small number of
                     multi-touch displays in Chicago that promote its
                     Groupon Now offers (local deals that are only
                     good for a few hours).

                     While it somewhat duplicates the access that most
                     Groupon users have in their smartphone, it serves
                     as high-quality interactive advertising for the
                     company’s offers programs, and could
                     conceivable be adopted by Facebook Offers as
                     well.

                     Source: http://www.psfk.com/2012/06/groupon-
                     street-kiosks.html
Google lets you import all your past social media updates
                                   “Google has revealed to VentureBeat that its
                                   upcoming Google+ APIs will allow the company's
                                   social network to do something unusual: It will be
                                   able to soak in all your previous social media
                                   updates from other services. Called the History
                                   API, the system will import updates like text
                                   entries, purchases, and imagery from sources like
                                   Foursquare and Twitter.”

                                   source: http://www.fastcompany.com/1841554/
                                   google-to-let-google-import-all-your-past-social-
                                   media-updates

                                   API Documentation:
                                   https://developers.google.com/+/history/
Google adds on-side recommendations to plus-one feature
                              Google announced a new addition to the +1
                              feature: “from now on, when users hover over a +1
                              button on your website, they will see
                              recommendations for other related content on your
                              site.” These recommendations come from friends
                              in a userʼs Google+ network (even if he or she isnʼt
                              an active user of Google+).

                              This should be a useful tool to site developers
                              (especially publishers) who can implement the
                              button on their site as an effort to expose more of
                              their site content to users.

                              This feature may also be another data point for
                              Google to use refine its search alogorithm,

                              Source: http://techcrunch.com/2012/06/26/hover-
                              for-a-rec-google-updates-1-button-to-show-related-
                              content/
Facebook adding 'Like' to Open Graph
                        Facebook is adding ‘like’ functionality to its Open
                        Graph protocol (which allows 3rd party apps to be
                        more social).

                        Now each time a user ‘likes’ an item in a 3rd party
                        app (take the Instagram example at left), a short
                        story is posted to the user’s Timeline and pushed
                        out to their friends as a status update.

                        Source: http://www.engadget.com/2012/06/21/
                        facebook-like-open-graph/
FACEBOOK FOLLOW
          Facebook released a “follow” function that “The
          follow action makes it easier for people to keep
          tabs on the stories people tell from within your app
          in their News Feed, Timeline and through the
          notifications channel.”

          To understand how this might work, imagine
          Instagram integrated the follow feature into its
          app. If a user decided to follow a new
          photographer, he would see that photographer’s
          new images within his Facebook news feed in
          addition to within Instagram. This specific example
          is likely to become one of the first integrations
          after Facebook’s acquisition of Instagram.

          This feature makes Facebook more of an omni
          social reader, meaning not only does it post web
          articles (like an RSS feed), it records any behavior
          actions (posting a photo, listening to a song) all
          within a social context (your friends on Facebook).

          Source: https://developers.facebook.com/blog/
          post/2012/06/27/enable-followers-in-your-app/
FACEBOOK Building faster version of its ios app


                                                                      As Facebook continues to develop its
                                                                      sponsored stories monetization
                                                                      strategy for mobile, it is revamping its
                                                                      app to run faster on iOS.




Source: http://www.insidefacebook.com/2012/06/27/facebook-building-
blazing-fast-ios-app-new-york-times-says
Thank you.
Profero New York
206 Fifth Avenue,5th Floor
New York, New York 10010
T. +1 646 381 3500
F. +1 646 843 8424

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Sunnyside Up: Facebook Mobile, Follow, and Like Updates and Google +1 Updates

  • 1. Sunnyside Up 6.28.12
  • 2. groupon makes phydigital moves Groupon has begun installing a small number of multi-touch displays in Chicago that promote its Groupon Now offers (local deals that are only good for a few hours). While it somewhat duplicates the access that most Groupon users have in their smartphone, it serves as high-quality interactive advertising for the company’s offers programs, and could conceivable be adopted by Facebook Offers as well. Source: http://www.psfk.com/2012/06/groupon- street-kiosks.html
  • 3. Google lets you import all your past social media updates “Google has revealed to VentureBeat that its upcoming Google+ APIs will allow the company's social network to do something unusual: It will be able to soak in all your previous social media updates from other services. Called the History API, the system will import updates like text entries, purchases, and imagery from sources like Foursquare and Twitter.” source: http://www.fastcompany.com/1841554/ google-to-let-google-import-all-your-past-social- media-updates API Documentation: https://developers.google.com/+/history/
  • 4. Google adds on-side recommendations to plus-one feature Google announced a new addition to the +1 feature: “from now on, when users hover over a +1 button on your website, they will see recommendations for other related content on your site.” These recommendations come from friends in a userʼs Google+ network (even if he or she isnʼt an active user of Google+). This should be a useful tool to site developers (especially publishers) who can implement the button on their site as an effort to expose more of their site content to users. This feature may also be another data point for Google to use refine its search alogorithm, Source: http://techcrunch.com/2012/06/26/hover- for-a-rec-google-updates-1-button-to-show-related- content/
  • 5. Facebook adding 'Like' to Open Graph Facebook is adding ‘like’ functionality to its Open Graph protocol (which allows 3rd party apps to be more social). Now each time a user ‘likes’ an item in a 3rd party app (take the Instagram example at left), a short story is posted to the user’s Timeline and pushed out to their friends as a status update. Source: http://www.engadget.com/2012/06/21/ facebook-like-open-graph/
  • 6. FACEBOOK FOLLOW Facebook released a “follow” function that “The follow action makes it easier for people to keep tabs on the stories people tell from within your app in their News Feed, Timeline and through the notifications channel.” To understand how this might work, imagine Instagram integrated the follow feature into its app. If a user decided to follow a new photographer, he would see that photographer’s new images within his Facebook news feed in addition to within Instagram. This specific example is likely to become one of the first integrations after Facebook’s acquisition of Instagram. This feature makes Facebook more of an omni social reader, meaning not only does it post web articles (like an RSS feed), it records any behavior actions (posting a photo, listening to a song) all within a social context (your friends on Facebook). Source: https://developers.facebook.com/blog/ post/2012/06/27/enable-followers-in-your-app/
  • 7. FACEBOOK Building faster version of its ios app As Facebook continues to develop its sponsored stories monetization strategy for mobile, it is revamping its app to run faster on iOS. Source: http://www.insidefacebook.com/2012/06/27/facebook-building- blazing-fast-ios-app-new-york-times-says
  • 8. Thank you. Profero New York 206 Fifth Avenue,5th Floor New York, New York 10010 T. +1 646 381 3500 F. +1 646 843 8424