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Marty meets Martin: Connecting the two triads of product management

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In his talk, João Craveiro proposes a way of combining Marty Cagan’s aim “to discover a product that is valuable, usable and feasible”, and Martin Eriksson’s Venn diagram putting product at “the intersection between business, technology and user experience”. Then, João goes about how you can use this combination to assess, leverage and improve product skills — either at the individual level or team level.

About the speaker:
João Craveiro is a Product Manager at Onfido, a startup using machine learning to help over 1,500 companies verify the identity of their users online. He is responsible for vision, strategy, product discovery and delivery of one of the areas of the product. João moved into product management around 4 years ago, having been through different types of product for varying industries (with a focus on B2B products). Before that, he has been through roles in software development and in academia (research and teaching).

//This talk was given by João Craveiro at the Productized Talks @ Premium Minds (29th November 2018)

Discover our next meetups at meetup.com/Productized

Veröffentlicht in: Business
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Marty meets Martin: Connecting the two triads of product management

  1. 1. Marty meets Martin Connecting the two triads of Product Management João Craveiro @jpgcc_ Productized Talks — 29 November 2018
  2. 2. @jpgcc_
  3. 3. Photo by rawpixel on Unsplash
  4. 4. tri·ad (trī′ăd′, -əd) n. 1. A group of three. 2. … 3. ... [Late Latin trias, triad-, from Greek, the number three] tri·ad′ic (trī-ăd′ĭk) adj.
  5. 5. “discover a product that is valuable, usable and feasible” Marty Cagan, Inspired (2008)
  6. 6. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product
  7. 7. tri·ad (trī′ăd′, -əd) n. 1. A group of three. 2. … 3. ... [Late Latin trias, triad-, from Greek, the number three] tri·ad′ic (trī-ăd′ĭk) adj.
  8. 8. “discover a product that is valuable, usable and feasible” valuable = Business? usable = UX? feasible = Tech? @jpgcc_
  9. 9. Photo by Loren Gu on Unsplash
  10. 10. valuable = ?
  11. 11. UX Tech Business Product @jpgcc_ valuableAchieve business goals in exchange for delivering value to the end user valuable? Achieve business goals in exchange for delivering value to the customers
  12. 12. valuable = Business × UX @jpgcc_
  13. 13. usable = ?
  14. 14. Find the UX that matches the customers’ Job To Be Done, and deliver that experience Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable valuableAchieve business goals in exchange for delivering value to the customers usable?
  15. 15. usable = UX × Tech @jpgcc_
  16. 16. feasible = ?
  17. 17. Can we build it with available technology? Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable feasiblevaluableAchieve business goals in exchange for delivering value to the customer Can we build it with available technology and maintain it, with cost compatible with business goals? feasible?
  18. 18. feasible = Tech × Business
  19. 19. Can we build it with available technology and maintain it, with cost compatible with business goals? Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable feasiblevaluableAchieve business goals in exchange for delivering value to the customer
  20. 20. Photo by Alex Read on Unsplash
  21. 21. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product “experienced in at least one, passionate about all three, and conversant with practitioners in all”
  22. 22. Product organisations are a bit like PMs, too!
  23. 23. UX Tech Business @jpgcc_ usable feasiblevaluable
  24. 24. UX Tech Business @jpgcc_ usable feasiblevaluable
  25. 25. UX Tech Business @jpgcc_ usable feasiblevaluable
  26. 26. What’s in it for me?
  27. 27. Developing PM Extra vigilant to related pitfalls in their work Devise where to focus skill development efforts Established PM Understand unconscious biases brought by background/experience Stakeholder management Product Leader Leverage PMs’ strengths, coach to develop upon weak spots Organise product teams for success (hire, allocate) @jpgcc_
  28. 28. Thank you! Marty meets Martin Connecting the two triads of Product Management João Craveiro @jpgcc_ UX Tech Business Product usable feasiblevaluable Medium post at https://medium.com/p/5c7cb2c9004f

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