1. The (Unexpected) Benefits Of Keeping The Score In product organizations more than any, we realize the importance of making data-driven and fact-driven decisions making. But Measurement can help in many more ways along the product life cycle. 2. The Key Metrics Areas To Look At Product is at the crossroad of business, technology, customer experience, and more. So, when it comes to measuring what matters, there are some areas you’ll want to have a close look at. 3.How To Leverage OKR To Stimulate A More Data-Driven Culture In Your Product Organization OKR (Objectives & Key Results) is a goal management framework evangelized by Google and used by many tech companies and product teams around the globe. 4. Tools to help you We’ll see together what are the tools to leverage OKR to help your product organization better prioritize, plan and execute with a data-driven, transparent and result-oriented mindset. 5. And many more strategies Everything you need to increase the impact of your product team leveraging data-driven culture.

1. Key Metrics For
High Impact Products with
OKR

2. Hi,
I’m Elie
Entrepreneur,
Business Mentor, Consultant et Coach
15+ years experience in strategy &
product leadership in international
context
Digital, Sustainability, Travel, Education
elie@ikiom.com

3. 3

4. 4
Measure my performance
Do the extra mile (or shot)
Recognition

5. The Key Metrics
Areas To Look At
5

6. 6
Image by dawnydawny from Pixabay
IT WORKS

7. 7
Image by Kevin Schneider from Pixabay
IT REALLY WORKS!

8. What are YOUR
key metrics?
8

9. 9
Core Tech & Business Metrics
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10. 10
CUSTOMER

11. 11
Customer metrics
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12. 12
PRODUCTIVITY

13. 13
SUSTAINABILITY
Image by Ichigo121212 from Pixabay

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15. Or…

16. What are your
strategic priorities
right now?
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17. 17
Source: felipe castro

18. OKR FOR
A DATA-DRIVEN CULTURE
18

19. OKR is a simple method to build alignment and engagement
around measurable goals.
Objective Key Result
Where do we want to go? How do we know we are getting there?

20. 20

21. 67%
of strategies FAIL
due to poor execution
21
Source: https://hbr.org/2017/11/executives-fail-to-execute-strategy-because-theyre-too-internally-focused

22. OKR History
1968 1974 1999
Andy Grove, Intel CEO
creates OKR
John Doerr
joins Intel…and uses OKR
John Doerr invests in Google
and share the OKR recipe

23. I will _____
as measured by ______________
Doerr’s Goal Formula

24. I will (Objective)
as measured by (this set of Key Results)
Doerr’s Goal Formula

25. What we usually do
Objective Activities
Every team and individual interpret
and define what they can do to
achieve an objective.

26. PRACTICE TIME

27. What often happens…

28. Or…

29. Introducing a New Step
Objective Activities
Key
Results
Nurture alignment
on how to define
and measure
success
Each team determine
how they contribute to
make the key result
move in the right
direction.

30. PRACTICE TIME

31. What are the
Problems you aim to
solve these days?
31

32. A good Objective is
Qualitative
Ambitious
Action oriented
Clear added value
Catchy

33. A good Key Result is
Quantitative
Ambitious
Action oriented
Clear added value
Includes a base and a target

34. ROADMAP <> OKR
Strategies (Objectives) Metrics (Key Results) Features (Activities)
Improve Customer
Acquisition Conversion
Increase the on-site
customer conversion
from 2 to 4%
Implement feature A
Implement feature B
Increase Revenue Per
Customer
Upgrade 100 customers
to better products
Implement feature A
Adjust product package B
Contact X customers

35. Collaboration?
Image from Sten Pittet in tability blog

36. Image from Sten Pittet in tability blog

37. 37

38. 38
Rythm is KEY !

39. 39
Cycles
yearly & quarterly
Check-in
Every weeks (or two)
Retrospective
at the end of each cycle

40. Dos and Don’ts
Focus on what really matters
• Be strategic
• Use OKR as a method facilitate
collaboration
• Less is more
• Use the method as a religion
• Make it too sophisticated
• Create them in silos
• Fire and forget
• Use them as a to-do list

41. How does it help organizations?
Link Strategy to Actions
..and the other way around too
Align teams on Priorities
..and reduce distraction
Provides agility and rhythm
..to react faster to evolving context

42. Increase employees engagement
✔
42
For all
leaders
that
want to
Improve focus
✔
Better align and react to evolving context
✔
Impulse a more transparent, result oriented
and data driven culture

43. 43

44. Thank you!
ikiom.com