Curate is a digital media concept and prototype for crowdsourcing content through influencers.
The pitchdeck and prototype led to a funding offer from Wayra UK.
Check out www.productandgrowth.com to learn more.
5. Problem
Content Overflow
Unknown
Unknowns
There’s just too much
content out there already
Finding relevant content outside your area of
expertise is really hard
Reliability
In a world of consumer-led content how
do you filter for quality?
8. Solution
Tired of the firehouse
High quality content
Engage with experts
Curators Consumers
Develop followership
Build personal brand
Engage audience
AlgorithmsCommunity Collective Intelligence
Building two-sided market place for content curation
9. We believe a select group of
passionate people can
produce more engaging
conversation than a huge
social mob
Why?
10. Content Landscape
Creation Aggregation Curation Consumption
Automatic
grouping of
content through
algorithms
Production of
original content
Passive use
Select the best in
an organized and
contextualized
manner
11. Market Evolution
Web 1.0
One-to-many
Social Media
Many-to-many
Curated Web
Many-to-one
Interface Browser Feeds Collections
% of users
creating content
< 1% ~ 1% > 25%
Value to
user
Consuming
Content
Creating /
Sharing
Capturing /
Collecting
Connection to
other users
Comment within
Community
Share with
Friends
Follow
Taste Experts
Company
NYTimes, WSJ, New Yorker,
The Atlantic, Etc…
Blogger, Facebook, Yelp,
YouTube
Tumblr, Pinterest, Twitter,
Evernote
20. Validation (in one month!)
Curators Users
Grow slow through quality influencers and content
+20 others!
3151
Validate through focused customer development
Currently conducting user interviews with 100+
users to understand feature requests and refine
product experience
21. Business Model
Premium Curator Features Sponsored Curators Native Ads
Embeddable blog widget
Publish to blog + social media
Newsletter creation tool
Analytics (outbound + inbound)
Personalized content discovery
Affiliate marketing
Interest based advertising
Enable brands to curate content
about their products
23. Team
Name
Business + Growth
Name
Product
Name
UX/UI + Growth
Position
Company
Position
Company
Position
Company
Lead Tech
Director
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company