Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
10 Secrets of
Lean Market Validation
How to Rapidly Validate Your Idea
with Real Customers
Jim Semick, Founder
@jimsemick
...
Lean Market Validation
Does your idea solve a problem?
Can you find potential buyers?
Is there a market?
Does anyone care?
This is
Carol.
Real name, true story, fake picture.
She searched for a solution.
She found it and signed up.
What Carol Didn’t Know
The website launched one day prior
It took one hour to build and cost $0.
…Oh, there is no product ...
We Asked Carol
“Why were you looking?”
“Why would you use this product?”
“How would it make your job easier?”
“What are th...
10 Secrets for
Quickly Validating Your Idea
1. Write Down
Your Product
Concept …
Who is your
customer?
What are their
problems?
How do you
solve those
problems?
Key F...
Don't waste time agonizing over details.
2. Decide.
Think like a scientist:
Most of what you write down is
an ASSUMPTION
(and may be wrong)
3.
4. Find the truth by getting out to test
your assumptions
Find people who have a problem.
5. Start with
your network
& your
mentors’
networks
*or stalk people at Starbucks
6. Interview them.
7. Ask “Why?”
Ask LOTS of open-ended questions
8. Find the “Value Proposition”
Time saved
Money saved
Money made
Pain relieved
9. Liking your idea is not the
same as buying your product.
Challenge them (politely).
#10
Jump off the cliff and have fun!
Validation sounds hard –
but building a real product is harder.
Validate before you build.
@JimSemick ProductPlan.com/blog
Thank you!
You Can Do It!
Nächste SlideShare
Wird geladen in …5
×

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

110.019 Aufrufe

Veröffentlicht am

Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.

The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.

After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.

Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.

Veröffentlicht in: Internet
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/CAcao ◀ ◀ ◀ ◀
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

  1. 1. 10 Secrets of Lean Market Validation How to Rapidly Validate Your Idea with Real Customers Jim Semick, Founder @jimsemick University of California Santa Barbara
  2. 2. Lean Market Validation Does your idea solve a problem? Can you find potential buyers? Is there a market? Does anyone care?
  3. 3. This is Carol. Real name, true story, fake picture.
  4. 4. She searched for a solution.
  5. 5. She found it and signed up.
  6. 6. What Carol Didn’t Know The website launched one day prior It took one hour to build and cost $0. …Oh, there is no product and the company doesn’t exist (yet).
  7. 7. We Asked Carol “Why were you looking?” “Why would you use this product?” “How would it make your job easier?” “What are the minimum features?” Carol bought the REAL product when we launched.
  8. 8. 10 Secrets for Quickly Validating Your Idea
  9. 9. 1. Write Down Your Product Concept … Who is your customer? What are their problems? How do you solve those problems? Key Features?
  10. 10. Don't waste time agonizing over details. 2. Decide.
  11. 11. Think like a scientist: Most of what you write down is an ASSUMPTION (and may be wrong) 3.
  12. 12. 4. Find the truth by getting out to test your assumptions Find people who have a problem.
  13. 13. 5. Start with your network & your mentors’ networks *or stalk people at Starbucks
  14. 14. 6. Interview them.
  15. 15. 7. Ask “Why?” Ask LOTS of open-ended questions
  16. 16. 8. Find the “Value Proposition” Time saved Money saved Money made Pain relieved
  17. 17. 9. Liking your idea is not the same as buying your product. Challenge them (politely).
  18. 18. #10 Jump off the cliff and have fun!
  19. 19. Validation sounds hard – but building a real product is harder. Validate before you build.
  20. 20. @JimSemick ProductPlan.com/blog Thank you! You Can Do It!

×