Social data offers more than just whats hot, and what's not.
Lets have a look at how Social data offers a unique insight to product development and strategy.
16. aaron.wallis@lexer.com.au / @d2kagw
Wrapping Up...
> Does your company monitor social conversations?
> Do you have access to it’s data? And can you add
your own themes that go beyond core brand
mentions?
> Beyond paid monitoring, use the free search tool
on Twitter/Facebook to find your audience & simply
start listening to what they say
> If you need help... Call Us!