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Hensel branding personality

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ProductCamp SoCal
ProductCamp SoCal

The document discusses ways for companies to create products that customers want to buy. It recommends using newer research methods like user testing sites, checking analytics to understand customer behavior, empowering employees, listening to social media, communicating with customers, offering beta versions of products, selling products before launch through popup stores, and repeating the customer feedback cycle. The presentation is given by Branding Personality on how to understand customer wants and needs.

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How do you create products That Customers Want to Buy? Insert Presentation Title Here By: Branding Personality •Lori Johnson @elllejisawesome •Jordan Marquez @leakingjournal •Marieke Hensel @hensel Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
Toy Factory Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
Customer Feedback Cycle Insert Presentation Title Here Newer Ways of Research Check Your Analytics Communicate with Customers Empower Employees Listen to Social Media Communicate with Customers Sell Products Before Launch Popup Stores Offer a Beta Version Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#1 Newer ways of research Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#1 Newer ways of research UserTesting.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#1 Newer ways of research Kissmetrics.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#2 Check Your Analytics Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#2 Check Your Analytics Hittail.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#3 Empower Your Employees Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#4 Listen to Social Media Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#5 Communicate With Your Customers Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#6 Offer a Beta Version Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#7 Sell your products before launch Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#8 Popup Stores Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#9 Communicate With Your Customers Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
#10 Repeat Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
Hensel branding personality

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Hensel branding personality

  • 1. How do you create products That Customers Want to Buy? Insert Presentation Title Here By: Branding Personality •Lori Johnson @elllejisawesome •Jordan Marquez @leakingjournal •Marieke Hensel @hensel Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 2. Toy Factory Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 3. Customer Feedback Cycle Insert Presentation Title Here Newer Ways of Research Check Your Analytics Communicate with Customers Empower Employees Listen to Social Media Communicate with Customers Sell Products Before Launch Popup Stores Offer a Beta Version Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 4. #1 Newer ways of research Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 5. #1 Newer ways of research UserTesting.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 6. #1 Newer ways of research Kissmetrics.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 7. #2 Check Your Analytics Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 8. #2 Check Your Analytics Hittail.com Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 9. #3 Empower Your Employees Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 10. #4 Listen to Social Media Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 11. #5 Communicate With Your Customers Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 12. #6 Offer a Beta Version Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 13. #7 Sell your products before launch Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 14. #8 Popup Stores Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 15. #9 Communicate With Your Customers Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com
  • 16. #10 Repeat Twitter: @bpsocial Facebook: Branding Personality www.brandingpersonality.com

Editor's Notes

  1. Food trucks are pop up stores