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  1. 1. Online Promotions ProPrinters Presents
  2. 2. Consumer response to traditional marketing mediums are rapidly changing… Be Remembered
  3. 3. Today’s challenging economic times require companies to spend their marketing dollars more effectively It’s Time For New Strategies
  4. 4. Companies now feature marketing campaigns built around the concept of “social networking” Human Interaction Is In Demand
  5. 5. The Research Says? <ul><li>With over 70% of the US population using the Internet daily, it’s no wonder why most Fortune 500 Companies are taking their brand “online.”  That’s where their customers are; where brand-to-consumer retention is reported to be at its highest.  </li></ul><ul><li>Newspaper circulation is dropping rapidly </li></ul><ul><li>Age 35 and under does not get the newspaper </li></ul>
  6. 6. DO MORE WITH LESS MONEY <ul><li>As budgets shift to interactive from traditional media, overall advertising spending is decreasing. Marketers are focusing on tools that drive immediate response and sales. As interactive grows, marketers’ need to invest in mass media advertising diminishes,” she says. “You can do more with less money. </li></ul><ul><li>Source: Shar VanBoskirk, Vice President and principal analyst at Forrester Research </li></ul>
  7. 7. Your Promotion Partner <ul><li>We specialize in delivering customized interactive promotions, contests, sweepstakes and sports programs. As a promotion partner, we bring an extensive list of capabilities to your campaigns. We offer complete promotional solutions or a la carte services. </li></ul><ul><li>Our capabilities include: </li></ul><ul><ul><li>Digital Promotions </li></ul></ul><ul><ul><ul><li>Online, Mobile, Interactive Kiosks, Fantasy Sports & Entertainment , User Generated Content, Social Networking & Forums, Advergames, Content Hosting, Integration Strategy, Creative Development </li></ul></ul></ul><ul><ul><li>Promotional administration </li></ul></ul><ul><ul><ul><li>Registration & Bonding, Rules & Regulations Development, Sweepstakes Administration, Winner Notification, Prize Fulfillment, Promotion Security, Contingency Prize Coverage, Security Print Management </li></ul></ul></ul>
  8. 8. Increase Marketing ROI - Flexible <ul><li>GameEngine™ maximizes the impact of your marketing dollars by integrating the internet, SMS and IVR technology with print, TV, radio or point of purchase campaigns. Once the interactive components of your promotion have been determined, we recommend a compelling contest mechanism to further engage your targeted audience. A few of our more popular game mechanisms are: </li></ul><ul><ul><li>Instant Win, Scratch & Win, Drag & Drop, Number Match, PIN based, Flash Animation, Fantasy, Sports, Business, Entertainment </li></ul></ul>
  9. 9. Increase Marketing ROI - Measurable <ul><li>Whether you're looking to generate more leads, increase traffic, leverage offline marketing, collect customer data, reward visitor loyalty or increase sales - you'll never be in doubt as to the effectiveness of an interactive promotion. Our system automatically delivers: </li></ul><ul><ul><li>Comprehensive participation stats </li></ul></ul><ul><ul><li>Unique visits </li></ul></ul><ul><ul><li>Opt-in rates </li></ul></ul><ul><ul><li>Impressions served </li></ul></ul><ul><ul><li>Requests for contact </li></ul></ul><ul><ul><li>Traffic patterns </li></ul></ul><ul><ul><li>Coupon Requests </li></ul></ul><ul><ul><li>Survey results </li></ul></ul>
  10. 10. Increase Marketing ROI - Customizable <ul><li>To ensure your audience feels at home during the entire contest experience, GameEngine™ seamlessly integrates your look and feel into all facets of the program. </li></ul><ul><li>Whether you select a flash animated game, random number match, PIN based promotion, prediction game, banner contest or fantasy contest, your audience will never know that they have left your site. </li></ul>
  11. 11. Sweepstakes Research <ul><li>A study commissioned by News Marketing Canada (NMC) found: </li></ul><ul><ul><li>At-shelf sweepstakes programs draw consumer attention to the promoted brand </li></ul></ul><ul><ul><ul><li>70.1% net percentage increase in the unit product sales during the 4-week promotion period </li></ul></ul></ul><ul><ul><li>Post-promotional incremental sales also indicate that contests build brand awareness and follow-up sales </li></ul></ul><ul><ul><ul><li>Extra sales in the 4-week post-promotion were equal to 43% of the incremental sales that were gained during the test period </li></ul></ul></ul>
  12. 12. A Quick Planning Check List <ul><li>The key to executing a successful in-pack promotion is quality advanced planning. Here is a quick checklist of important things to consider: </li></ul><ul><ul><li>Is your promotional concept strong enough to generate interest among your target audience? </li></ul></ul><ul><ul><li>Have you allowed adequate lead time for the production of the materials? </li></ul></ul><ul><ul><li>Is the promotion in legal compliance? </li></ul></ul><ul><ul><li>Is your Plant Manager aware of the promotion and his responsibilities? </li></ul></ul><ul><ul><li>Have samples of the in-pack material been tested to be sure it can be run efficiently in your plant? </li></ul></ul><ul><ul><li>Have you made arrangements for fulfillment? </li></ul></ul>
  13. 13. Development Calendar: Allow for Adequate Lead Times <ul><li>Timing is by far the most critical element in executing a successful in-pack or on-pack promotion. Even a few minutes &quot;off schedule&quot; can create havoc with a production run. It all comes down to the moment the coupon is inserted into the package or affixed to its exterior. If the coupons are not delivered to the plant on time, the production run will most likely go on without including your promotion. Or worse yet, if the materials aren't compatible with the plant's equipment, a line shut down might occur. And then everyone's unhappy, including the boss. </li></ul><ul><li>Be sure to give yourself adequate lead time. It's best to have your materials arrive early at the plant and have the confidence they will run smoothly. Here's a quick reference guide for timing the development of your packaging promotion: </li></ul><ul><ul><li>Concept Development and Planning: 6 - 8 weeks </li></ul></ul><ul><ul><li>Creative Design & Approval: 3 - 4 weeks </li></ul></ul><ul><ul><li>Printing Bids: 1 - 2 weeks </li></ul></ul><ul><ul><li>Material Acquisition: 4 - 6 weeks </li></ul></ul><ul><ul><li>Printing: 2 - 3 weeks </li></ul></ul><ul><ul><li>Production Test Run: 1 week </li></ul></ul>
  14. 14. Put the Right People On Your Promotional Team <ul><li>When planning and executing in-pack or on-pack promotions, it is important to get the right people involved at the very beginning. It can save you a lot of headaches down the road. </li></ul><ul><li>Often overlooked, the input of the Operations Department is critical. </li></ul><ul><ul><li>The physical execution of the program can make or break your program before it even hits the eyes of the consumer. Involve the Operations people even at the plant level. They know their equipment and can provide you with invaluable insight as to what will and will not work on their equipment. </li></ul></ul><ul><ul><li>The last thing you want to do is create a piece that won’t run on the plant’s equipment and cause the plant a lot of inefficiencies or down time. If that happens, it is almost guaranteed that you will never run another in-pack or on-pack promotion at that facility. </li></ul></ul><ul><ul><li>Put the Operations guy on your team at the planning stage. You may have created a can’t miss concept, but with out execution at your plant it’s dead in the water. </li></ul></ul>
  15. 15. Starting To Plan For Your On-Pack or In-Pack Promotion <ul><li>Quick overview of what needs to be done to successfully execute an in-pack or on-pack promotion: </li></ul><ul><ul><li>WHY do you want to run the promotion and WHO do you want to see it? </li></ul></ul><ul><ul><ul><li>What is your objective? Is it to gain new trial? To get current users to buy more frequently? Communicate a new benefit? To address a competitive or market specific situation? Who is your target audience? Why you want to run your promotion has a significant impact on the theme and creative used in the promotion. </li></ul></ul></ul><ul><ul><li>WHEN will you run the promotion? </li></ul></ul><ul><ul><ul><li>How many weeks? What are the dates? Do you have enough lead time to get the materials produced? </li></ul></ul></ul><ul><ul><li>HOW many pieces do you want? </li></ul></ul><ul><ul><ul><li>On how many packages? What's the quantity you'll need to print? </li></ul></ul></ul><ul><ul><li>ARE there any production concerns? </li></ul></ul><ul><ul><ul><li>How will you get the printed piece into or onto your package? Are there any production limitations? </li></ul></ul></ul><ul><ul><li>HOW much do you want to spend? </li></ul></ul><ul><ul><ul><li>What's your budget? How many more sales does your promotion have to generate in order to break even? To make money? Is it realistic? </li></ul></ul></ul><ul><ul><li>HOW will you measure your results? </li></ul></ul><ul><ul><ul><li>What criteria will you use to judge whether or not your promotion is successful? </li></ul></ul></ul>
  16. 16. On line Solutions <ul><li>Scratch Off </li></ul><ul><li>Match and Win </li></ul><ul><li>Collect and Win </li></ul><ul><li>Traffic to Website </li></ul><ul><li>Internet Click Through Traffic </li></ul><ul><li>Rewards </li></ul>
  17. 17. Programs Available for Any Application
  18. 18. On Line Game Case Study ACT 11: Millionaire Promotion <ul><li>Objective </li></ul><ul><li>Increase sales in commercial vending channel </li></ul><ul><li>Solution </li></ul><ul><li>Create an online game with a chance to win $1 million. To play you had to get the freshness code off the package </li></ul><ul><li>Results </li></ul><ul><li>Sales grew from 12 million to 16 million units during the 9 month promotion period </li></ul>
  19. 19. ACT 11: Millionaire Promotion Freshness Code Back Side of Package
  20. 20. ACT 11: Millionaire Promotion Code Entry Page
  21. 21. ACT 11: Millionaire Promotion Consumer Enrollment Page
  22. 22. ACT 11: Millionaire Promotion Consumer Questions
  23. 23. ACT 11: Millionaire Promotion Million Dollar Drawing <ul><li>Winning Couple selecting million dollar ticket from a mega ACT 11 popcorn cup. They did not win the million but had a great weekend at the Mall of America </li></ul>
  24. 24. Interactive On line Templates
  25. 25. On Line Template Example <ul><li>Theme: </li></ul><ul><li>Win with the Vikings </li></ul><ul><li>How the Game Works: </li></ul><ul><li>During the end of the 3 rd quarter of 16 FOX Vikings Broadcasts a Game Code will be Announced </li></ul><ul><li>Game Code will also be Announced on Radio and at Home Games. </li></ul><ul><li>XXX number of Fans can play the game by 10 am CST before the next game to use their code to play the game. After this time the game code expires </li></ul>
  26. 26. How to Play the On Line Baseball <ul><li>Enter Code and Pick 6 Footballs </li></ul><ul><li>Behind each Football is Yardage </li></ul><ul><li>Based on Yardage Gained = Prize Won </li></ul><ul><li>5 Ways to Win Prize </li></ul>
  27. 27. Football Game Prizes <ul><li>$100,000 Grand Prize: Rapid Fire contest. Everyone who plays the game becomes registered to win a chance to go on the field to win the big prize. We will select 10 finalists who will receive two free tickets to fan appreciation night. One lucky fan will be selected. </li></ul><ul><li>The finalist has 30 seconds on the clock to throw as many footballs as possible through an oversized Sponsor target template (17”x30”) from a distance of 60’ 6”. For each successful throw, the finalist comes closer to winning the grand prize – paid by Insurance!   </li></ul><ul><li>Successful Throws : Wins : </li></ul><ul><li>10 or more $100,000 </li></ul><ul><li>Nine $5,000 </li></ul><ul><li>Eight $1,000 </li></ul>
  28. 28. Game Prizes Continued <ul><li>10 First Place Winners-win two tickets to a Vikings home game in the Press Box </li></ul><ul><li>26 Second Place Winners win a Team Jersey </li></ul><ul><li>116 Third Place Winners win a Team Cap </li></ul><ul><li>Everybody Wins Sponsor Product Offer </li></ul><ul><li>. </li></ul>
  29. 29. On Line Game Investment Example Only Plays 250,000 500,000 1,000,000 Addil Plays Play per Fox Game 2000 4000 8000 $25/M Investment $37,000 $42,000 $50,000 $25/M $100,000 Prize Insurance $3,000 $3,000 $3,000 NA Twins Prizes Incl. Incl. Incl. NA Total Investment $40,000 $45,000 $53,000 NA
  30. 30. Interactive Examples
  31. 31. McDonald’s: Pirates of the Caribbean - Dead Man’s Chest <ul><li>Objective </li></ul><ul><li>Provide a compelling promotion tied to the summer's biggest movie (Pirates of the Caribbean - Dead Man's Chest) and offer exceptional prizes to drive in-store traffic and ultimately increase sales during the summer months. </li></ul><ul><li>Solution </li></ul><ul><li>The promotion encouraged the purchases of Big Macs, large fries and large drinks. Containers for these products contained a peel-away label that had a unique PIN. This number could be entered online, by cell phone (via text message) or over the phone (via 1-800 number) for the chance to win instant prizes. </li></ul><ul><li>Results </li></ul><ul><li>Contestant response to the promotion blew away initial expectations. Each of the three entry methods used all had their own unique nuances and all were very well received by participants. Offering all three entry methods ensured that no one was left out of the entry mix. The combination and power of the McDonald's brand coupled with the year's top movie resulted in a blockbuster promotion. Response rates went far beyond what was anticipated and the database and information collected during the promotion will serve McDonald's for future promotions. </li></ul>
  32. 32. Imceda: The Imceda 500 <ul><li>Objective </li></ul><ul><li>Imceda was looking for a unique way to interact with their key target audience in order to educate them on their product, get valuable feedback and ultimately, get them to try the product. </li></ul><ul><li>Solution </li></ul><ul><li>An online contest called &quot;The Imceda 500“ was created. Participants received 100 points for each lap they completed. </li></ul><ul><li>The five &quot;laps&quot; were: </li></ul><ul><ul><li>Registration - give the basic info to get started </li></ul></ul><ul><ul><li>Current Stats - reveal their current backup methods </li></ul></ul><ul><ul><li>Download Trial - take LiteSpeed for a test drive </li></ul></ul><ul><ul><li>LiteSpeed Quiz - see what they had learned </li></ul></ul><ul><ul><li>LiteSpeed Stats - provide feedback on how the LiteSpeed trial performed for them </li></ul></ul><ul><li>Results </li></ul><ul><li>Trial of Imceda LiteSpeed software met expectations within the participant population and valuable prospect research data was generated. The quality of the data collected confirmed that the product and promotion were on target. </li></ul>
  33. 33. CMT: Miss America 2007 <ul><li>Objective </li></ul><ul><li>To build anticipation for the Miss America Pageant and increase viewership, CMT (Country Music Television) wanted to provide Pageant enthusiasts with a way to get involved with the show before it aired and keep them tuned-in throughout the telecast. </li></ul><ul><li>Solution </li></ul><ul><li>It was determined that an interactive contest tied to the telecast would be an ideal fit. Full page ads in the USA Today and various web based ads directed participants online to sign up to play the &quot;CMT Miss America 2007 $1,000,000 Pick & Win Game. Contestants were asked to correctly predict finalists from each of the four rounds, including the top 10, top 5, and top 3 finalists and ultimately, the winner of the 2007 Miss America Pageant. Anyone who could accomplish this would be awarded a life-changing $1,000,000 grand prize. </li></ul><ul><li>Results </li></ul><ul><li>The million-dollar prize helped CMT create buzz for the Pageant, attract thousands of entrants, increase tune-in and length of viewing. Contestant feedback was extremely positive, particularly with the online game experience that was described as pleasing, informative and super-fast. </li></ul>
  34. 34. WebDecoder Website Traffic Builder <ul><li>WebDecoder ® products (created using a unique patented printing process) conceal a hidden message that can only be viewed on a Web site, in-store monitor or digital television. </li></ul><ul><li>When the direct mail piece is positioned over a computer screen, a hidden word, icon or phrase is revealed. </li></ul><ul><li>These “messages” may indicate a DM reward, special instructions or other marketing message. </li></ul>
  35. 35. WebDecoder Arena / Event Promotions <ul><li>WebDecoder pieces can be used at events and arenas. By utilizing the Jumbotron, the WebDecoder can be decoded by the consumer at an event. </li></ul><ul><li>The arena participants, when notified by the arena announcer, hold the game pieces up in front of the Jumbrotron, revealing a message. </li></ul><ul><li>The WebDecoder can also be produced with an additional hidden message that can be decoded at a website or a specific location (i.e. retail shop or booth). </li></ul>
  36. 36. MobiDecoder Text Promotion With almost 50 million active users of the mobile web and 2.3 billion wireless subscribers, the opportunities for using mobile marketing are endless. MobiDecoder TMincorporates patented Hidden Image Technology to interactively engage with the consumer by delivering a Digital Game Piece, that consumer decodes the message at the retail location or event. The impact of this approach drives customers to visit specific stores or event locations where they are able to decode their game piece for a chance to win. Multiple key codes can be used in a promotion to track responses back to specific advertising mediums and events, providing valuable data for evaluating ROI.
  37. 37. VirtualDecoder Internet Traffic
  38. 38. The Art of Gifting Gift your clients, prospects, members and employees with your customized VIP Cards Customized Greeting Cards/Carriers Also Available
  39. 39. Recipient Calls… Card backs provide simple calling instructions, suggestions and the toll free number
  40. 40. Every Caller is Greeted by Name and Hears Your Custom Greeting * “ Hello Mrs. Williams, Thank you for calling {YOUR COMPANY NAME} Personal Assistance. This is Amanda. How may I assist you?” * Greetings can be instantly changed using our secure website
  41. 41. What Do Callers Ask For? <ul><li>Weather Forecasts </li></ul><ul><li>City Guide </li></ul><ul><li>Flight Info </li></ul><ul><li>Tee Times </li></ul><ul><li>Event Tickets </li></ul><ul><li>Entertainment Guide </li></ul><ul><li>Movie Times/Reviews </li></ul><ul><li>Stock Quotes </li></ul><ul><li>Homework Help </li></ul><ul><li>Sport Scores </li></ul><ul><li>General Trivia </li></ul>Anything Else You Can Imagine … <ul><li>Directory Assistance </li></ul><ul><li>Driving Directions </li></ul><ul><li>Traffic Conditions </li></ul><ul><li>Travel Arrangements </li></ul><ul><li>Dining Suggestions </li></ul><ul><li>Dining Reservations </li></ul><ul><li>Online Shopping </li></ul><ul><li>Price Comparisons </li></ul><ul><li>Product Reviews </li></ul><ul><li>Appointment Reminders </li></ul><ul><li>Emergency Assistance </li></ul>
  42. 42. Digital Delivery Songs Etc
  43. 43. Travelocity Hotel Gift Cards
  44. 44. From Cents to Dollars! Mail-In Rebate Denominations Include $40 $50 or$100 Promote the Rebate as part of your Marketing When they Purchase your Product, you give them the Convert Gas to Cash you’re done! FuelLinks Online Retailers Mail-In Rebate
  45. 45. <ul><ul><li>Why “Convert Gas to Cash” Works as An Incentive </li></ul></ul><ul><ul><li>Turning “Gas Into Cash” Has Wide Demographic Appeal </li></ul></ul><ul><ul><li>Consumers Place a High Value on Gasoline </li></ul></ul><ul><ul><li>Redeemable at all Major Gas Station Brands-136,000 locations </li></ul></ul><ul><ul><li>Easy to Deliver Into the Consumers’ Hands </li></ul></ul><ul><ul><li>Shop Online and earn fuel </li></ul></ul><ul><ul><li>Funded on a Breakage Model </li></ul></ul><ul><ul><li>Adds Instant and Relevant Value to Any Offer </li></ul></ul><ul><ul><li>Cost is low, Value is High </li></ul></ul><ul><ul><li>Distribution is Easy, We Handle All Fulfillment </li></ul></ul>
  46. 46. Convert Gas to Cash Consumer Website <ul><li>Consumer registration </li></ul><ul><li>Redemption center locator </li></ul><ul><li>Retail center locator </li></ul><ul><li>Online shopping (Books, DVD’s, Music, etc.) </li></ul><ul><li>Affiliate Network Shopping </li></ul><ul><li>Internal Mail (custom offers) </li></ul><ul><li>Favorites </li></ul><ul><li>Online Statements </li></ul>
  47. 47. Shop Online and Earn Fuel

Hinweis der Redaktion

  • Our Interactive Division can provide as much or as little assistance as you may need. We can build, host or fulfill contests from conception through completion. Our backend verification system is an IBM random number generator which is considered the industry standard. It has been accepted for almost a decade as the most secure RNG in the market. What that means to you is that if there is a winner, we can instantly audit to prove legitimacy of the win, and you get paid fast! We can also provide this back end verification system only, should you wish to build &amp; host a contest that includes SCA prize coverage.