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Our Community Marketing Program Ppt 10 7 11

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Our Community
Marketing Program™
                Presented by ProPrinters
                    1 877 614 7746




 Paradigm...

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Community Advertising
 7,000 Community Chambers of Commerce's in the
  U.S

 A Typical Community Has : 200-1,000 B2C’s

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B2C Advertisers
 Pizza                                     Retail Mall
 Quick Serve                               Dry ...

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Our Community Marketing Program Ppt 10 7 11

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community marketing program rolling out in NJ to create a co-op marketing program for small businesses within a community.

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Our Community Marketing Program Ppt 10 7 11

  1. 1. Our Community Marketing Program™ Presented by ProPrinters 1 877 614 7746 Paradigm Partners Inc Confidential and Copyright 2011
  2. 2. Community Advertising  7,000 Community Chambers of Commerce's in the U.S  A Typical Community Has : 200-1,000 B2C’s  A Typical B2C Spends: $5,000 to $30,000 on Advertising  Total Community Advertising: $1 Million to $12 Million  Advertising: Coupon Mailers, Promotions, Mobile, Paradigm Partners Inc Confidential and Copyright 2011 Bill Board, Newspaper, Magazine, Web
  3. 3. B2C Advertisers  Pizza  Retail Mall  Quick Serve  Dry Cleaner  C Store  Fitness Center  Grocery  Medical Clinic  Pharmacy  Hospital  Bank  Sports Team  Credit Union  Salon  Car Dealer  Law Firm  Auto Parts  Education  Package Goods MFG  Financial Services  Utility  Restaurant  Insurance  Phone/Cable/Internet  Building Supply  Real Estate  Construction  Dental  Chiropractor Paradigm Partners Inc Confidential and Copyright 2011
  4. 4. Community Fundraising  Community has 20-40 Sports Teams between the High School Teams/Clubs can K-8 Community Teams/Clubs  Team/Club generally run 2 Fundraisers a year  Total Fundraisers Per Year: 40 to 80  Raise $5,000 to $100,000 Per Fundraiser  Sell 4 Fundraisers: $20,000 to $400,000 Paradigm Partners Inc Confidential and Copyright 2011
  5. 5. Community Merchandise  Community Chamber Population Range: 10,000 to 60,000  Conservative Population: 5%-20% Buy  Average Merchandise Annual Purchases: $30  Total Merchandise Potential: $15,000 to $60,000 Paradigm Partners Inc Confidential and Copyright 2011
  6. 6. Community Sales Opportunity  10% of Advertising or $100,000 to $1,200,000  Sell 4 Fundraisers: Earn $20,000 to $400,000  Merchandise Sales: $30,000  Total Community Sales: $150,000 to $1,630,000  3 Communities: $450,000 - $4,890,000  6 Communities: $900,000 - $9,780,000 Paradigm Partners Inc Confidential and Copyright 2011
  7. 7. Other Community Sales Benefits  Easier Access to Decision Makers  Personal Involvement in the Community  Shorter Sales Cycle and Easier Repeat Sales  More Open to New and Better Ideas  35% Plus Margins Paradigm Partners Inc Confidential and Copyright 2011
  8. 8. Our Community Marketing Programs 1) Our Community Calendar™ 2) Our Community TrafficTicket Direct Mail Program™ 3) Our Community LithoDecoder Direct Mail Program™ 4) Our Community Bingo Direct Mail Program™ 5) Our Community Gift Card Direct Mail Program™ 6) Our Community Mobile Program™ 7) Our Community Merchandise Program™ 8) Our Community Gift Card Purchase/Quote/Mtg Program ™ 9) Our Community Collect Game Program ™ 10) Our Community Coupon Card Program ™ Paradigm Partners Inc Confidential and Copyright 2011
  9. 9. #1 Our Community Calendar™
  10. 10. #2 Our Community TrafficTicket Direct Mail Program™ Paradigm Partners Inc Confidential and Copyright 2011
  11. 11. Traffic Builder Decoder Examples Paradigm Partners Inc Confidential and Copyright 2011
  12. 12. #3 Our Community LithoDecoder Direct Mail Program * Hidden Image printed on material APPLICATIONS: * User visits website WEB, TV, DIGITAL SIGNAGE, * User completes registration JUMBOTRON, KIOSK, PRINT, * User decodes WebDecoder® APPAREL, PACKAGING WebDecoder ® game piece WebDecoder ® being decoded
  13. 13. LithoDecoder Filter Paradigm Partners Inc Confidential and Copyright 2011
  14. 14. #4 Our Community Bingo Program™ Paradigm Partners Inc Confidential and Copyright 2011
  15. 15. #5 Our Community Gift Card Direct Mail Program Paradigm Partners Inc Confidential and Copyright 2011
  16. 16. # 6 Our Community Mobile Program™ Text Messaging QR Code Mobile Website Text Surveys Paradigm Partners Inc Confidential and Copyright 2011
  17. 17. #7 Our Community Merchandise Store™ Paradigm Partners Confidential and Copyright 2011
  18. 18. 8 Our Community Gift Card Program™ Paradigm Partners Inc Confidential and Copyright 2011
  19. 19. Ad Example Paradigm Partners Inc Confidential and Copyright 2011
  20. 20. #9 Our Community Collect Game
  21. 21. Collect and Win Game Board Game Board Back Game Board Front
  22. 22. Game Ticket Inside
  23. 23. Game Ticket Back Game Ticket Front
  24. 24. #10 Our Community Coupon Card
  25. 25. Postcard/One Piece Mailer
  26. 26. Door Hanger
  27. 27. In Vehicle Merchandise
  28. 28. Our Community Fundraiser Programs 1) Our Community Braman Gift Card Fundrasier Program™ 2) Our Community OPOLY Fundraiser Program™ 3) Our Community Popcorn Fundrasier Program ™ 4) Our Community 365 School Fundraiser Program™ 5) Our Community Coupon Card Fundraiser Program™ Paradigm Partners Inc Confidential and Copyright 2011
  29. 29. #1 Our Community Braman Gift Card Fundraising Program™ Paradigm Partners Inc Confidential and Copyright 2011
  30. 30. #2 Our Community-OPOLY Fundraising Program™ Paradigm Partners Inc Confidential and Copyright 2011
  31. 31. OPOLY Game Sales Profit Game Sell Price Ad Advertising Game $35.00 Game Cost Proceeds Rate Sales Quantity Total Profit Estimate Estimate Avg. 500 $150.00 $17,500.00 $8,250.00 $20,269.50 $5,480.50 750 $200.00 $26,250.00 $11,000.00 $24,293.25 $12,956.75 1,000 $300.00 $35,000.00 $16,500.00 $25,177.50 $26,322.50 2,500 $450.00 $87,500.00 $24,750.00 $43,545.00 $68,705.00 5,000 $600.00 $175,000.00 $33,000.00 $72,672.50 $135,327.50 Paradigm Partners Inc Confidential and Copyright 2011
  32. 32. #3 Our Community Popcorn Fundraiser Program™ Consumer Price $10 Organization Cost $5 You earn $5 per sale Paradigm Partners Inc Confidential and Copyright 2011
  33. 33. Email Marketing Fundraising Program™ You Earn 35% of the $20 or $25 Sell Price No Set Up Cost Just Send Email Out Paradigm Partners Inc Confidential and Copyright 2011
  34. 34. Free Website Paradigm Partners Inc Confidential and Copyright 2011
  35. 35. #5 Our Community Coupon Card Fundraising Program™ Paradigm Partners Confidential and Copyright 2011
  36. 36. Promotion Calendar Timing Promotion Merchandis Fundraiser e Q1 Bingo Yes 365 Q2 TrafficTicke Yes Popcorn t Q3 Web/Mobi Yes Opoly Decoder Q4 Calendar Yes Coupon Card Paradigm Partners Inc Confidential and Copyright 2011

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