4. EDITOR’S NOTE The Soulful Stories That
Behold the Power to Transpire
Upright, Self-motivated. Confident. Optimist & Positive.
Accountable. Courageous. Full of Humour, Passion,
Integrity, and Respect for self and others. And most
important, Likable. These are some of the traits that sets a
person on the wheels of leadership or frames them in
broad light as people who inspire. But with the changing
times and entry of new blood in the entrepreneurial
world, it is time for the entrepreneurs to reinvent them-
selves upright and up now. Coming from diverse
education & professional backgrounds, these
entrepreneurs have become the epitome of change and
are looked upon for inspiration and motivation by not just
their employees but the society too.
Just like a fresh breeze of wind, these entrepreneurs bring
fresh, innovative ideas, and Silicon Valley like work
culture that has already transformed the way people here
perceive being an entrepreneur. On the other hand, we
cannot demean the efforts that our local entrepreneurs
have put to bring in a change in the perception in the grass
root level. Today they are not just creators of job who
have huge followers, but one who believes in creating
more leaders throughout his/her journey.
But many a times, their story remains untold, and unheard,
which when brought to light have the power to transpire
generations alike. Saluting such inspirational souls and
bringing to you their untold story of hardships, successes,
failures and motivation, Prime View dedicates the current
edition to “The 10 Most Innovative Business Leaders
Revamping the Future, 2021”. We believe these stories
when read will leave you awe-stuck and inspire you and
take up challenge to change the world you want to see it
like.
Do let us know what you think!
Prime View Magazine
editor@primeview.co

5. STEVE R
DAVID S
The 10 Most Innovative Business Leaders Revamping the Future, 2021
DNYANESH K , JOHNSON J.
Alex S. , ANJALI G.
SONAL K
RICHARD D.

Visit: https://primeview.co
Email: editor@primeview.co
SAM K.

6. Lori Hamilton
Founder and President
Prosperity Productions
8

7. Abhy Maharaj
Executive Vice President
Business Growth.
NewCold
Ekta Tejwani
Founder
Mumz
Robbie Cabral
CEO Founder
BenjiLock, LLC
Ana Aldea
Founder
Datasocial
32
20
28
14

8. 8

9. Founder and President
Lori Hamilton
Prosperity Productions
9

10. M
arketing strategist, researcher, and
creative consultant with over 20 years
of expertise and extensive knowledge,
Lori Hamilton, Founder and President
of Prosperity Productions approached the challenges of
the industry and decided to command a firm that
bridges the gap between consumer desires and brand
innovation.
A problem-solver, at the core of her being, Lori is
driven by a passion for achieving and exploring. Her
work has generated over $3 billion in incremental
business for clients ranging from Fortune 500
companies to start-ups. She has personally interviewed
over 25,000 people from Global CEOs to people living
in trailer parks and everything in between.
Founder of an innovative initiative in her own right,
Lori navigated her brainchild brand’s success story
from a small consultancy to a comprehensive
service-providing organization. Her firm has
researched 23 countries around the world.
In Academics, Lori holds a B.A. in Linguistics from
UCLA and has won 59 awards for creative and mar-
keting excellence, including five Best of Shows and a
Clio. She also uses her Juilliard and other professional
theatrical training to create customized workshops that
generate hundreds of ideas in a matter of hours. She
has taught Insights and Innovation at Columbia
University’s Master’s Degree Program in Strategic
Communications, NYU Business School, and Pace
University. Moreover, Lori speaks three languages
semi-fluently, can do 32+ accents, and knows how to
caramelize sugar with a blow torch.
Prosperity Production’s Exclusive Service
Portfolio
Prosperity Productions strives to bridge the gap
between consumer desires and brand innovation. They
get inside the data, going beyond the obvious to help
people make informed decisions that connect with
consumers, build brand reputation, and boost
engagement.
Their insights work can:
● Capture customer needs as they evolve.
● Explore potential ideas – what makes them work and
why?
● Test messages and approaches for communications,
sales, and advertising.
● Rank creative, packaging, and sales materials –
what works best and why?
● Measure the impact of new programs and
campaigns.
● Track customer sales and satisfaction.
● Develop new products, distribution, and
communications channels.
● Improve sales team performance.
● Motivate and engage key partners, ad agencies,
design shops, vendor partners, and co-sponsorship
partners.
What Influenced Your Decision to be an
Author?
“I love helping others see the opportunities in
insights. Also, I have been supporting myself doing
insights work since I was 18, and I learned a lot
along the way. I enjoy teaching and sharing ideas
with others. The more we can all understand one
another, the more compassionate and innovative we
can all be. I hope that my writing takes a step in that
direction”, said Lori.
Clientele Corporate Ethos
The clientele ranges from Fortune 500 companies to
start-ups. What they have in common is a true desire
to bring value to the world. They are focused on
creating products and services that better the lives of
their customers, and I’m thrilled to be a part of their
success. To Lori, the goal is the success of her clients,
not just showing off how smart her team is. The
whole team works hard to understand the internal
dynamics of the clients so that the work can be
immediately embraced and acted upon. One of Lori’s
proudest achievements is that she has had three client
teams where the entire team was promoted because of
their excellent teamwork.
What Helped Lori Hamilton along the
Way?
“Luck and gratitude are the short answers. I am
honored to be working for clients that focus on
creating good things for the world – be it pharmaceu-
ticals, consumer products, financial service, tech, or
10

11. other innovations. And it’s a privilege to have respon-
dents share the real, messy truth of their lives. From
patients to moms to C-suite leaders managing billions
of dollars, it’s a joy and a key responsibility to take
what those individuals tell us and help our clients turn
that into prosperity for themselves and their custom-
ers. One key for me has been to ask for advice from
experts, and then follow it”, shared the business lady
when asked about the driving force behind her
success.
From the Founder’s Desk
First, you have to take a step back and see that there
are equity gaps. I was lucky enough to chair a meeting
at the US Chamber of Commerce about the work-
force, and it was eye-opening. Did you know that we
are using the same resume format originally designed
by the Greeks? Wow! We hire based on a formula of
skill sets and experience, but fire-based on soft skills
such as work ethic, ability to collaborate with others,
etc. Millions of workers are left out of this process –
people of color, veterans, women who have been out
of the workforce, caregivers for a parent or special
needs child, even older workers who have great work
ethic but lack a couple of technical skills.
Whenever we have an opening, I make a point of
asking for non-traditional candidates. It has served us
well. Hiring older workers, people of color, and those
who need a more flexible work schedule has created
an incredibly hard-working and loyal team that I’m
very proud of.
A Day in Lori’s Life
Lori Hamilton starts her day with meditation, affirma-
tions, and a workout. Then she heads to work, which
is different every day. She tries to make sure she takes
breaks – from laying down for 10 minutes to taking a
quick walk.
“I am a filmmaker, writer, and actor. When I’m not
telling stories for my corporate clients, I’m telling
stories to the world,” shared Lori.
Favorite Book
The Artist’s Way by Julia Cameron
Road Ahead
Lori is excited about diving deeper with the clients.
“We are at a place with many of our clients where we
are doing foundational research – the big why’s that
lead to big ideas. We have several projects on the
books for next year that will allow us to help our
clients take their work to the next level”, shared the
leading lady.
Awards Milestones
Lori Hamilton and her team have won 59 awards for
creative and marketing excellence including 5 Best of
Shows, Addy’s, Amy’s, Clio, and a Gold Pencil.
Prosperity Productions has also been named on the 20
Companies Who Are Escalating Innovation In The
Market In 2021 by the Global Business Leaders
Magazine; one of the 50 Most Influential Companies
of the Year 2021 by CIO Bulletin, a Media Innovator
Award 2021 by AI Global Media and one of the 10
Most Innovative Business Leaders Revamping the
Future, 2021 by Primeview.
A Piece of Advice for Female Entrepreneurs
Take the time to study and intuit what you love the
most, what lights you up inside. What do you waste
time on because you just enjoy it? What work environ-
ment energizes you? Follow that! Whatever you love
is your best north star for creating and growing your
business.
You cannot teach a
man anything,
you can only help him to
find it within himself.
- Galileo
“
11

14. A
rapidly growing global company specialising in
advanced temperature-controlled warehousing
and logistics, NewCold is redefining the
design, development, and operation of
of automated cold storage with Abhy Maharaj as its
Executive Vice President Business Growth.
As the Executive Vice President, Mr Abhy has been
spearheading the company successfully together with
Founder Bram Hage and members of the leadership
team - achieving a wide network of advanced automated
facilities across Europe (United Kingdom, France,
Poland, Germany, Italy, Sweden), Australia, and the
United States. He has been with the company for 2 and a
half years initially in Australia and now in the Nether-
lands and is responsible for Commercial, Strategy,
People, and Growth of NewCold Globally. Abhy
Maharaj is well-established as a Business Leader,
Innovator and Strategist. He has worked in senior
executive roles in the wide spectrum of global brands,
food manufacturing, and aviation industries prior to
moving to NewCold.
More about the Initiative
Founded in 2012 by Bram Hage and WestPort Capital
Partners, NewCold has its HQ in the Netherlands with
locations across Europe, the US, and Australia. New-
Cold Advanced Cold Logistics is the fastest-growing
automated warehousing and distribution global player
whose world-class systems, energy efficiency, and
productivity make it stand out from other conventional
cold storage companies
It operates a network of 11 cold storage facilities, with
927,000 pallet positions, on three continents and is
further expanding its operations globally, building on
decades of know-how in developing and operating
advanced cold chain logistics solutions
NewCold wholly-owned software subsidiaries
Davanti, NewCold Automation and GL Automa-
tion provide in-house Warehouse Management
and Material Handling software expertise.
NewCold has been growing at over 30% CAGR a
year and has strong support from its Tier 1 custom-
ers with global names like McCain, Froneri,
Conagra Foods, Simplot, etc. Customers tend to be
large multinationals who have developed a
long-term relationship with NewCold built around
trust and performance. The average contract terms
are very long term in tenure and as such relation-
ships with its major customers are more like
partnerships with close collaboration built around
high service standards and ground-breaking
innovation.
NewCold has a significant greenfield development
pipeline of asset builds and as it scales up, main-
taining agility and finding the right talent is a
constant challenge but also an opportunity to bring
in great talent into the business. The supply chain
disruptions and impact of Covid on our customers
have added complexity to a number of our opera-
tions and construction projects
What Helped Mr Abhy along the Way?
The main driving force behind Abhy’s journey is
the strong curiosity to understand how things can
be done differently and working closely with some
inspiring leaders has helped develop him over the
years
Abhy has never been afraid of making some daring
choices in his careers such as joining an airline that
was close to bankruptcy and helping it turn around
and become one of the most profitable and
14

15. and innovative airlines globally, or
joining a large dairy company with a
multi-billion-dollar MA agenda or
working for NewCold, a fast-growing
disruptor in the automation and
logistics industry. They are all very
different sectors but all going through
a significant transformation which is
an environment that he loves to work
in.
Bram Hage, founder of NewCold, has
played an important role in Mr Abhy
Maharaj’s success and likewise other
inspirational CEOs like Theo
Spiering’s at Fonterra, Rob Fyfe at
Air New Zealand, and great CFO
mentors like Lukas Paravicini
(Fonterra) and Rob McDonald (Air
New Zealand)
A Day in the Visionary’s Life
His wake-up time is typically around
6.30 am. After a quick walk with the
dog, he will head off to work or if
working from home review and plan
his day. Days are a balance of team
discussions, innovation ideas, deci-
sion forums, and phone calls from
around the different geographies the
company operates in.
Abhy does not have a 9-5 type job…
as he is working in different time
zones his meetings or calls can be
either very early or late at night. He is
late to bed (around 12-2 am typically)
so lots of time to fit in different
activities and balance work and
family life.
Abhy has been a vegetarian since he
was 18 years old so he always likes
experimenting with different food
recipes or trying out new restaurants.
Traveling and seeing new places is
also an important part of life and
spending time with his wife Ashika,
three children, and Yorkshire Terrier
Alpha.
15

16. Human resources
are more valuable
than all the wealth
of the world
“
Favourite Book
“While I am now living in the Netherlands I grew up
in New Zealand and I love and used to play rugby
and the All Blacks are not just an amazing rugby
team but the most successful sporting team in the
world. The book Legacy by James Kerr is a favour-
ite of mine as it uses sport and the All Blacks to
show how the best in the world stay the best in the
world”, shared Abhy.
Road Ahead
NewCold has a bold ambition to be “the world’s
most customer-centric, advanced and fully integrat-
ed automation logistics company.” Their growth
has been absolutely breath-taking and while they are
already the 4th largest in the world by size their
journey is just getting started with significant new
projects to come with the business doubling in size
every three years… watch the space. NewCold is
continuously exploring new ways to reduce energy
consumption and drive efficiencies through new
technologies aimed at making NewCold the most
sustainable company in the logistics space;
NewCold is on an exciting journey and we are
simply just getting started with many more exciting
chapters still to be written in our growth story.
Jewels in the Crown
● Newcold is the largest automated cold storage
company globally and ranked 4th largest refrigerated
warehousing and logistics provider in the world by
Global Cold Chain Alliance.
● Newcold is Number 10 in 2021 Top 250 of
Fastest-Growing Dutch companies
A Piece of Advice for Female
Entrepreneurs
“My mother was a senior executive and I watched
her break many glass ceilings in her career… this
has always stayed with me and it’s important partic-
ularly in the logistics industry that we attract female
entrepreneurs and leaders”, shared Mr Abhy.
“My advice would be not to spend too much time
worrying about what others think about you and
have the confidence and resilience to follow your
passions… eventually, the naysayers will follow
your lead”, he further added
16

17. Yes, I would like to subscribe Prime View Magazine
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20. Ekta Tejwani
Founder (Mumz)
The most un-tapped resource of our
times: Mothers!
The journey of a thousand miles begins
with a single step, so we have heard.
When that journey is motherhood, we
fall into a bias and directly visualise to
see a calm, composed and in-control
mother holding a beautiful baby,
unaware of the storms and everyday
struggles that rage underneath the
surface. We are so accustomed to this
image, that across the wide spectrum of
physical, psychological, financial,
medical and emotional needs of the
woman, we forget that the birth of a
child is also the birth of a mother!
Assuming a mother has fully accepted
the joy and innocence of this new life,
swirling through obstacles, ready with
solutions and answers to the different
challenges of motherhood, not even
whisking once, to think twice and that
leaves behind at the edge of conversa-
tions, the concept of Matrescence.
First described by Dana Raphael in the
1970s, and then recently resurrected by
Dr Aurelie Athan at Columbia
University, Matrescence is the ground-breaking and
revolutionary way we now understand what happens
to a woman when she becomes a mother? In short it is
understanding “the process of being a mother”. The
new revolution of understanding, valuing and
supporting mothers, liberating them from an outdated
view of what they are supposed to be and supporting
them with solutions to what they (actually) feel.
At Mumz, we hope to help mothers embrace their
motherhood journey with confidence, by hand-hold-
ing them and giving them the support –
When they need it, they have it!
A community-building social networking app ( Freely
available on iOS Android) for mothers in Asia, that
aims to be the go-to Location-based marketplace for
Mothers catering to the needs that range across the
spectrum.
A platform where mothers can not only swipe and
meet other like-minded mothers in the area in an
offline-online setup, based on kids age, interest and
times to meet, but also be a time-saving safe platform
where mothers can find easy solutions of their
struggles, interact with others through international
forums, and have the option to choose location-based
solutions at a swipe of a finger.
Supporting mothers through different stages of moth-
erhood, Mumz focus is to be able to analyse pain
points and offer solutions to mothers in the region,
especially in a post-pandemic era. An eco-system of
support for mothers through different stages from
pregnancy to early infant years, mothers facing the
dilemma of toddler tantrums or being at career cross-
roads and finding the need to focus on self-worth,
finances, relationship .. or the pandemic!
20

21. The stories we collected through our platform in the
last two years made one thing clear: When Covid-19
hit, across the globe, regardless of the country, the
first set of demographic divides was clearly seen
within a household. Irrespective of their age or career
choice; mothers bear the brunt of it.
A deeper impact across breaking points, yet coura-
geously supporting and cheering other mothers
mom-entrepreneurs, sharing resources, this up-tapped
resource of mothers focussed on the power of commu-
nity collaboration over competition. Coming together
and sharing their passions through the MUMZ ‘Who is
She’ Portal, (https://meetmumz.com/who-is-she/),
these powerhouse mothers are thriving together to
continuously learn and grow in their respective fields
while focussing on making the life of a mother easier,
fun-filling, calm and in-control.
Supporting some of these mothers through our Brand
Partner Awareness Programs, Mumz is bringing focus
to businesses owned by mothers, for mothers. From
one end of the services spectrum of offering business-
es catering to the medical needs of the mother to
supporting parenting, developmental and leisure
fun-based learning for children, our brand partners
work towards offering solutions through community
involvement. Our product-based brand partners have
created innovative solutions creating a positive
impact on the developmental needs of a child, by
launching products like reversible organic wear or fun
based activity enrichment programs, motor skill
enhancing products or simply providing eco-friendly
sustainable products for mothers.
Some of the current brand Partners we have on the
platform:
Offering Services: Baumhaus, BodyTalk Hong Kong,
Curiosity Kids, Dance Embassy, Diet-Events, Happi-
ness is Ftt, Neobael, Rocking Horse Playhouse,
Seema’s Skill Zone, Supportive Parenting and more..
Offering Products: Aveita, Campfire Crates, Cotton
Pigs, Easy English For Kids, Kids Gain Health, Little
Ninja Learn, LittleBeanToysChest, ZeroYet100 and
more..
To find the discounts deals up to 50% off
from our brand partners, check them on the
Mumz app ( Download here: Mumz on iOS
Mumz on Android)
Supported by the Hong Kong Government D-Biz
Grant, Singapore University of Social Sciences,
Innovation ADULT Learning Program), our
start-up has been Recognized by JCI Hong Kong
Jayceettes as the APAC Entrepreneur of the Year
2021. Looking to join fellow female-owned
businesses in our fundraising journey and hoping
that through the collective team’s efforts we can,
as a tech-enabled platform, Help mothers find
their happy place within a community, so that in
this journey of motherhood, no mother has to do it
again, ALONE!
As a woman who has the support and backing of a
community of mothers, has easy access to
online-offline opportunities to meet, find support
and answers, has the ability to save time and find
skill-based learning/events/activities for them-
selves and their children, find discounts from their
local loved brands, have access to experts, special-
ists and user-guides, Mumz wants to empower
women and mothers to be aware and reach out to
find solutions providing them the time-saving
support they may need.
What we are saying is: In helping mothers
embrace their motherhood journey with confi-
dence, Mumz’s support shall be there.
When you need it. You have it!
Know our story:
Mumz App ( Mumz on iOS Mumz on
Android)
Website: https://meetmumz.com
Instagram: https://instagram.com/meetmumz
Facebook: https://facebook.com/meetmumz
Linkedin: https://www.linkedin.com/compa-
ny/14531762
21

24. Reversal of Fortune:
Five Ways Biden’s Win
Will Boost Impact
Investing in Emerging Markets
24

25. However it turned out, everyone knew that the U.S. election results would bring significant change to America.
In the world of finance, the markets have already responded positively to the news of President-elect Joe Biden.
Biden’s victory will impact different industries in different ways, but one particular economic sector that will
get a major boost is impact investing.
Under the isolationist policies of the Trump administration, it became much more difficult for impact investors
to operate in emerging markets. Travel/visa restrictions, inconsistent federal investment in emerging market
economies, vacancies at embassies, and a general retraction of U.S. policies intended to help emerging coun-
tries all made impact investing work more difficult in these markets. That was a stark difference from what was
happening when I was a science and technology advisor for President Obama, who had a robust policy for
global development initiatives that helped U.S. companies grow in emerging markets. During that time, impact
investors were one of the groups benefiting tremendously from good relations with countries worldwide, and
from the Obama administration’s efforts to:
• “Alleviate poverty, and advance global commitments to the basic welfare and dignity of all humankind.”
• Create policies and funding “focused on sustainable development outcomes that places a
premium on broad-based economic growth, democratic governance, game-changing innovations,
and sustainable systems for meeting basic human needs.”
• “Increase […] investments and engagement in development-focused innovation by seeking and scaling up
potential game-changing development technologies such as vaccines for neglected diseases, weather-resistant
seed varieties, and clean energy technologies.”
Over the last four years, the Trump Administration’s chaotic approach to international trade policy, threats to
gut international economic development budgets and lack of leadership on helping emerging economies hurt
the impact investment community. All of the values the sector holds dear – from economic justice and commu-
nity-based decision-making, to governance, green infrastructure and safe food systems – were eroded if not
wholly devalued. Plus, the U.S. government’s shift toward isolationist policies, defunding of many green
infrastructure programs, and failure to deal with the pandemic dampened impact investors’ ability to expand
their work in these emerging markets.
As we look toward the incoming Biden administration, we can expect that it will reverse course on this isola-
tionism. But I believe the Biden administration will give the sector’s work in emerging markets an even more
significant boost. Below, I’ll discuss five key reasons why.
GREEN INFRASTRUCTURE IS THE FINANCIAL FUTURE
Under a Biden presidency, impact investors will be able to see their investment dollars go further within their
portfolios of green infrastructure-related companies. Biden has already announced a $2 trillion plan to develop
the green economy, which will provide a significant boost to renewable energy. And this impact will extend
beyond just solar and wind to other green technologies like green chemistry, geothermal, bioenergy, hydrokinet-
ic energy production, energy storage, green transportation, green building and many more. These are the emerg-
ing technologies that startup companies have a hard time investing in on their own. History has proven that
federally funded research from a wide range of agencies (Defense, Energy, NASA, the National Oceanic and
Atmospheric Administration, the Environmental Protection Agency, etc.) is an economic driver for change and
innovation. Biden will bring the might of this type of economy-driving research that has, in the past, created
innovations like the Internet, GPS and smartphone technology. Once we rejoin the international community in
the Paris Agreement and beyond, our commitments will be matched and met by many other countries. As a
result of this, doors will open to impact investors who work in emerging economies.
25

26. For example, I’m confident that the impact investment support work done by Jumpscale (where I work as a
General Partner) in Ecuador, Brazil, Kenya and beyond is going to experience a renaissance of growth in
impact as a result of Biden’s agenda.
STABILITY IS GOOD FOR BUSINESS
The first lesson in investing is to reduce risk. The destabilization of government institutions, knee-jerk reac-
tions among political leaders and policy chaos are risky: They cause markets to wildly fluctuate and tend to
scare off investors. Throughout Biden’s campaign and even during his first speech as President-Elect, he has
projected an image of stability, empathy and thoughtfulness that has been missing for the past four years. Biden
also has decades of experience working across the aisle in the legislative and executive branches of govern-
ment, which will help him bring more stability to American society and the global economy. Consistency,
predictability and stability are the hallmarks of good business.
IMPROVED INTERNATIONAL RELATIONS OPENS DOORS IN EMERGING
MARKETS
We’ve already seen world leaders congratulate Joe Biden, as cities around the world celebrate his election in
gestures of support that we’ve rarely witnessed before. The re-establishment of strong diplomatic and financial
relations with our allies worldwide will help impact investors tremendously. Sound policies will help to rein-
force both positive investments and positive outcomes in those countries. Cooperation with our allies will help
to stabilize emerging economies around the world, which will reduce the risk of working in those countries. It
will become easier to find and invest in the innovative impact companies that exist around the planet, yielding
global solutions for local (and international) problems.
RE-EMERGENCE OF SCIENCE-BASED DECISION MAKING RESTORES
CONFIDENCE
The past four years have seen an erosion of trust in the scientific institutions and processes that help guide
future innovations for the planet and our society. Conversely, during my time with the Obama administration, I
saw the rebuilding of science-based inquiry and research which was gutted by the Bush administration, with
RD sponsored by the federal government leading to innovations that were shared with the private sector.
Biden has always been a big proponent of science-based decision making and research. Regardless of which
party controls the Senate, we’re about to see a massive new federal investment in scientific and technological
innovation that will rival the incredible leaps we’ve achieved in the past.
EFFECTIVE PANDEMIC MANAGEMENT WILLALLOW INDUSTRIES TO
RESUME BUSINESS PRACTICES
It is not possible to overstate how much damage has been done to America’s people and economy due to the
Trump administration’s lack of leadership in marshalling an effective federal response to the spread of
COVID-19 in the country. Entire industries have been economically devastated, and private equity investors
have had to deploy capital to try to save their existing investments, which reduced their ability to make new
investments. Additionally, investors’ inability to travel meant they were unable to strengthen relationships or
conduct due diligence in foreign markets, leading to a slow-down of innovation. In many emerging markets, a
handshake and looking somebody in the eye are essential parts of the process. I expect that within the first six
months of the Biden administration, we will see a more rational, science-based and empathetic response to the
pandemic. It will lead to a clearer path towards rebuilding our economy, while moving societal norms in a
much more positive direction.
26

28.     ­ €‚ƒ„
A
confluence of innovation, honesty, and the
universal mind, he is none other than Robbie
Cabral, CEO Founder, BenjiLock, LLC.
An alumnus of the Universidad APEC,
where he completed his Bachelor's Degree in Advertising.
A man with many hats, Mr Cabral is a strong entrepre-
neurship professional with a Certificate focused in
Music Management from the University of California,
Los Angeles.
Experienced Chief Executive Officer with a demon-
strated history of working in the consumer electronics
industry, this fine gentleman is highly skilled in Search
Engine Optimization (SEO), Copywriting, Event
Planning, Customer Service, and Advertising.
From dreams of becoming a rock star to an entrepre-
neurial lock star, Robbie Cabral, CEO and founder of
BenjiLock, took his passion and his prototype to CES
back in 2017 on a whim. Mr Cabral is a prolific and
outstanding leader; he has led the company’s unique
solutions to help people and create multiple drivers of
growth that made a significant contribution to the
company’s progress.
BenjiLock- The Personal Security Specialist
They specialize in personal security. Founded in
2014—BenjiLock is redefining the personal security
experience by using fingerprint hybrid technology in
padlocks, bike locks, and deadbolts to bring protection
with the consumer in mind. The traditional lock hasn't
changed in over 100 years, and since the introduction
of the key, the BenjiLock invention has become the
innovation in its category. This is the world's first
traditional rechargeable padlock with fingerprint
technology. BenjiLock can support 10 fingerprints and
can also be opened using a traditional key.
Robbie further apprised, “Our customers are our
clients, and without them, I couldn't see BenjiLock
as a reality. However, we have our products
available at Walmart, Home Depot, Best Buy, Ace
Hardware, b8ta, Lowe's, QVC, and many others.”
Starting as an Author
Robbie Cabral is not an author yet, but he is
looking forward to it. The leading man believes
his personal story and struggles to get where he
is at today are what truly is the American Dream.
The everyday people relate to it because he is
one of them. BenjiLock has a story to tell as a
brand compared to others. Why? Because it's real
life.
Hurdles on the Way the Driving
Force
The pivot is to adapt to the times presented by
the coronavirus. In light of this pandemic, I've
taken the time to foster innovation. The 'Finger-
print Bike Lock' and 'Fingerprint Door Lock'
innovations advance BenjiLock's mission and
expand the technology into different categories.
“As entrepreneurs, we tend to be our
way, or the highway, and think we're the
only ones going through it. In reality,
we're all in this together”, said Robbie.
The Shark Tank experience has helped the
leading man along the way. It was the most
anxious and exciting moment in his life. The
chance to have Kevin O'Leary as not only your
investment but as a mentor and advisor, it's a
blessing. Kevin's vision was also where Robbie
saw BenjiLock going. He is thankful for it.
28

29. Be patient. The universe will
dictate and put you on the right
path. Don't be afraid to share your
ideas and connect with other
entrepreneurs. Seek mentorship as
it never hurts.
Creating a more Balanced
and Equal Industry
Robbie advises startups and major
corporations to create a culture that
stands and supports equality. It all
starts in the hiring process. The
beauty of the United States and the
world is diversity, and he loves
reaching everyone in between.
A Day in Robbie’s Day
Favourite Book
When asked about his daily
routine, Mr Cabral shared, “I'm
very active. I wake up and make
sure I take care of my family first.
From getting my kids ready and
your usual drop-offs at school.
Then, I always take some time to
exercise. Whether a quick bike ride
or gym workout. It helps me clear
my mind and start my day. After
that, give me a nice cup of coffee,
and I'm off to work! And I can't
stress it enough. If you're irritated,
take a day off. Sleep well, and
you'll be more productive. As far
as hobbies, I won't lie. I can't live
without my basketball and base-
ball. Huge NBA fan!”
He continued, “I have many books
that inspire me, but I do take to
heart 'Ninja Future: Secrets to
Success in the New World of
Innovation' by Gary Shapiro. A
great read for forward-thinkers.”
29

30. If you have a vision
or a passion for
something, go for it.
The Future Roadmap
BenjiLock's future is exciting! The smart home market
is showing no signs of slowing down, including the use
of biometrics. The consumers are adopting it, and
Robbie is glad to be part of it. The roadmap of devel-
oping his technology with a manufacturer as Hampton
Products International, it's incredible! Not only are
they expanding their retail footprint, but they see
BenjiLock as a global brand. Remember, padlocks are
universal.
Presently, BenjiLock’s fingerprint technology is
expanding into a portfolio of products—an upcoming
line of bike locks, next-generation padlocks, drawer
closet, and cabinet locks, and a brand-new line of smart
home door locks.
Awards Milestones
From industry accolades, the BenjiLock invention has
become the most awarded padlock in America, includ-
ing the 2021 Digital Trends CES Award, 2021
TWICE CES Picks Awards, 2021 TITAN Busi-
ness Award, 2020 Big Innovation Award, 2020
CES Innovation Award, 2020 IT Top 50 Most
Innovative Products, TIME's 2019 Best Inven-
tions, 2018 Thomas Alva Edison Award, and
more.
Words of Wisdom
Don't be afraid of pursuing your goal. Don't take
a 'no' for an answer. Be you, decisive, and things
will pan out.
“
benjilock.com
Robbie Cabral
CEO Founder
Benjilock LLC
30

32. Five things that have
changed in sales because of
COVID that will never be
the same as before
Founder at Datasocial
Since COVID began impacting our lives many people have
reached out to us at Datasocial seeking help with an
updated sales process now that face-to-face
networking is basically gone.
There are severe doubts about whether we will
go back to selling on golf courses and
restaurants when the pandemic passes.
The pandemic has accelerated some
changes due to the absence of physical
relationships, yet many of them will never
be the same as before.
1. The growth of Smarketing
Traditionally the sales and marketing teams
teams have been at each other's throats, but
today they need to learn to work together.
Thus, marketing has grown faster than ever.
And this has led to more and more talk about the lead
hand-off - what the mechanisms are for handing off leads
from marketing to sales and what each of the teams has to
commit to. Who calls the leads? How long do sales qualify
the leads they receive? None of this is new, but COVID has
given it the importance that sales teams have traditionally
tried to take away.
Why? Sales have always given very little value
to marketing leads because they could generate their
opportunities at expensive restaurants and golf courses.
But with everything closed, they have had no choice but to
look pleadingly to their peers for leads to work with.
In this scenario technology tools can bridge the gap between
sales and marketing and the tech is continually growing.
32

33. 2. Prospecting by providing value is the
answer
What if inbound can't give me the leads I need? You simply
have to pick up the phone or email and try to generate leads
by providing value.
And providing value is the most important part. Finding
opportunities so that in the sales process, the other prospect
receives value even if they don't buy from you, for example,
with an audit of their website or CRM. It's no use calling
everyone with nothing to offer. We are past that time; it is
the time to provide value, even if it is remotely.
3. Automation and value
The automation of sales and marketing tasks is here to stay.
It did not arrive with COVID; it has been with us since the
90s when the first marketing platforms were born and have
been evolving ever since.
According to Gartner, A marketing automation system
is a system that helps marketers execute multi-channel
marketing campaigns by providing a scripted
environment for creating business rules and interfaces
to a variety of third-party applications.
These tools, mostly from the marketing world have
been overtaking sales and today many sales tasks can
be done semi-automatically, such as importing leads
into a CRM or sending sequences.
Far from worrying about the tasks that teams no longer
do, there is an opportunity to add value to the tasks we
don't automate, spend time on the leads that are truly
qualified, and focus our time on creating meaningful
and value-adding relationships.
4. Sales teams have begun to value CRM.
In times of scarce opportunities, each one must be
carefully nurtured and worked on. CRM, which most
sales forces see as a divine punishment, has become an
ally that gives them context about the relationship with
the potential customer, informs them about the technolo-
gy that customers use, about revenues and employees,
tells you about the interactions that other departments
have had and in some way sheds light on the customer
relationship as a whole.
Now that we do not meet our partners in the corridors or
at the coffee machine and we cannot share customer
information face-to-face, it is key to have
real-time and updated information about the
opportunities we are working on. Therefore, it is
more necessary than ever that technology is at
the heart of the relationship between the
customer and the company.
5. A connected technology stack
Now that people can't see each other, it's time
for applications to talk to each other.
The switchboard can no longer be a horrible
room full of underpaid people, where everyone
is shouting simultaneously, but a cloud applica-
tion that connects the whole team and is
synchronized in real-time with the CRM to
which it constantly sends information. The
same goes for the other applications where we
interact with the customer, which are many and
create silos of information that are not accessi-
ble by the other team members that may contain
very valuable information.
It is time to have a connected technology stack
and a CRM that reflects all interactions with
customers, wherever they are.
33