Two-digit growth rates can be observed in the industrial domains of automation, industrial image processing and robotics. Intelligent assembly and production solutions as well as the integration of individual domains in a production are becoming ever more powerful and faster. ERP, PLM, MES, CAQ and many other production-related applications need to exchange data with one another more and more and faster, acquire new data and evaluate it. The increasing number of data-producing devices, more and more sensor-equipped machines, and the need to analyze and store that data present new challenges for both OT and IT. In this presentation, you will see how you can solve the new digital challenges in industrial automation with our solutions for the IoT EDGE-CORE-CLOUD ecosystem and how OT and IT are jointly implementing industrial digitization. In detail: In this presentation we will introduce various aspects of the value chain of industrial automation, smart manufacturing, the Internet of Things, Industry 4.0 and the associated challenges in implementing new digital services. Using various application examples, we will outline the range of DELL Technologies offerings. Here, however, we remain at an overview level for the first time without paying attention to the details of the deployable DELL Technologies products and solutions. Each slide contains notes and additional information. Notes pages are optimized for printing.