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The importance of color models for
presentation design
Knowing the basics of different color models is
important for when ...
© Presentitude
THE ANATOMY OF
COLORS AND
4 COLOR MODELS
Part III of Basic Color Theory for Presentation Design
A color can be pure,
have a lightness/darkness,
and have a intensity.
HUE
SATURATION
The pure color
The intensity of a hue
(also called chroma)*.
The lightness (added
white) or darkness
(added...
The color of light
behaves differently than
the color of pigment.
Additive colors Subtractive colors
The color of lights The color of pigment,
paints and inks
The two main color models are
based the concept of additive
and subtractive colors.
Red
Green Blue
Magneta
Yellow Cyan
Additive colors Subtractive colors
The color of lights The color of pigment,
paints and...
<
CMYK
The color of lights The color of pigment,
paints and inks
Red
Green Blue
Magneta
Yellow Cyan
RGB
Magneta
Yellow Cyan
<
Mix equal proportions of
red and green “light” to
create yellow.
Mix equal proportions of
yellow and...
The four color models for
presentation design
1 2 3 4
The RGB color model
Color Model #1
The RGB color model
(Red-Green-Blue)
If you mix the three colors you get white. If
you delete all colors you get black.
Ba...
RGB colors are
composed of
combinations of
portions of red,
green and blue light
beams that goes
straight from a
screen in...
How to create colors with RGB?
R: 255 0 0 0
G: 0 255 0 0
B: 0 0 255 0
Combine parts of the three primary
colors red, green...
Colors on the color wheel created
using combinations of RGB values
R 255 255 255 125 0 0 0 0 0 125 255 255
G 0 125 255 255...
PowerPoint uses the RGB model.
The CMYK color model
Color Model #2
A subtractive model
using blue (cyan), red
(magneta) & to
mix all colors and adds
black (key) as a fourth
color.
MAGNETA
C...
CM K colors are
used specifically for
printed material and
physical media and
are created by
combinations of the
primary c...
How to create colors with CMYK?
C: 100 0 0 0 0
M: 0 100 0 0 0
Y: 0 0 100 0 0
K: 0 0 0 100 0
Combine values of the primary ...
Colors on the color wheel created
using combinations of CMYK values
C: 0 0 50 100 100 100 100 100 50 0 0
M: 100 50 0 0 0 0...
Vector software such as Illustrator
uses the CMYK model.
The HSL color model
Color Model #3
The HSL color model
(Hue, Saturation Luminosity)
A subset of the
RGB model that
express the colors
in terms of hue,
satura...
HSL tries to bridge
the RGB color
model, understood
by computers, to
mix colors more like
humans do.
LUMINOSITY
L= 000 L= 255L= 128
An original hue have a
luminosity value of 128.
When you decrease
this value (minimum is
00...
S = 000
S = 255
L= 000 L= 255L= 128
When saturation is
decreased (minimum is
000) the color is almost
gone and it becomes
...
The pure color, hue, can be calculated by giving it a
number between 0 to 255 where pure red has a hue of 0.
H= 0 H= 213H=...
How to create colors with HSL*?
H: 0 85 170 170
S: 255 255 255 0
L: 128 128 128 0
Combine values of a color’s hue,
saturat...
Colors on the color wheel created
using combinations of HSL values
H 0 20 40 60 80 100 120 140 160 180 200 220
S 255 255 2...
PowerPoint has the HSL model built
in to adjust colors.
Using the HSL model and adjusting hue,
saturation and luminosity, you can fix
bad tints/shade colors in PowerPoint.
ORIGIN...
The HEX color model
Color Model #4
The HEX color model
(HEXadecimal)
An extension of the
RGB model but
using hexadecimal
numbers to define
colors for HTML
co...
HEX is used
specifically for
online material and
websites and use
combinations of the
primary colors
similar to RGB.
How to create colors with HEX?
#FF 00 00 #00 FF 00 #00 00 FF #00 00 00
FF 00 00
R G B
RED
Combine parts of the three prima...
Colors on the color wheel created
using combinations of HEX values
(Using HEX, “00” is minimum and “80” is the middle and ...
Corporate websites use the HEX
model to define colors.
Why do you need to
know about the different
color models when you
are creating slides?
When creating slides you
need to know how to
define RGB colors, how
to utilize the HSL values
to adjust colors to your
adv...
© Presentitude
RGB, CMYK, HSL, HEX, HUE,
SATURATION, VALUE…
ARE YOU STILL WITH US?
The color of
pigment, paints
and inks, combines
Cyan, Magneta,
and Black,
used for print.
A subset of the RGB
model, expre...
RED
RGB CMYK HSL HEX
R: 256
G: 0
B: 0
C: 0
M: 100
Y: 10O
K: 0
H: 0
S: 255
L: 128
#FF0000
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