Capitalize on the age of mobility with an effective mobile marketing campaign. Communicate the importance of mobile marketing and put your company’s measures and strategies into action with our professionally designed PowerPoint template. Download now: https://www.presentationload.com/mobile-marketing-powerpoint-template.html Content: - definition of mobile marketing - mobile marketing development and trends - advantages of mobile marketing - up-to-date statistics - strategies for implementation - design templates for tablets and smartphones - mobile marketing as part of CRM - information about data protection

1. PREMIUM POWERPOINT SLIDES
Mobile Marketing

2. Mobile Marketing
POWERPOINT TEMPLATE

3. AGENDA
MOBILE MARKETING
introduction
Statistics
implementation
Strategy
Data protection
Trends

4. If your plans don’t include mobile,
Your plans are not finished.
Wendy Clark, Coca Cola

5.  A component of mobile commerce
M-Commerce: use of wireless handheld devices to buy and sell goods and
services
 Interaction with customers through wireless telecommunications and mobile
devices connected to mobile service providers, WIFI networks, Bluetooth,
DVB-H and UMTS
 Cell phones provide direct contact to customers (one-to-one-marketing)
 Businesses offer customers a variety of services and promotions (i.e. games,
ringtones, videos, news, product information, shopping opportunities and
payment transactions) through Short Message Service (SMS) or Multimedia
Messaging Service (MMS)
INTRODUCTION
Mobile Marketing

6. INTRODUCTION
Mobile Marketing Mix
Promotion
policy
Mobile advertising,
permission marketing and
direct response marketing
Product
policy
Free or paid mobile
products
Price
policy
Price and distribute
mobile products
Place
policy
Determine distribution
platforms for mobile
products

7. In 2015, Google initiated a
ranking System:
Mobile-friendly websites will
rank higher in search results.
INTRODUCTION
Google Mobile Usability Update

8. INTRODUCTION
Features of Mobile Marketing
Source: Smaato Publisher Platform SPX (2015)
Location
IndependentTimeIndependentInteractive&
Immediate
Localized
Entertainment&
Emotional
Connection
Personalized &
Targeted
Availability
Maximum ReachMinimize Waste
Circulation

9. INTRODUCTION
Graphics

10. INTRODUCTION
Advantages of Mobile Marketing
precision
Personalized and targeted
communication with
customers
promotions
Promotions provide further
buying incentives
cost
Mobile marketing is more
cost-effective than traditional
marketing strategies
Contact
Close contact with customer,
even after purchase

11. STATISTICS
Forecast of Global Mobile Data Traffic
2,5
3,7
6,2
9,9
14,9
21,7
30,6
0
5
10
15
20
25
30
35
2014 2015 2016 2017 2018 2019 2020
Source: Cisco (2016)

12. STATISTICS
Number of Mobile Internet Users
US Internet Users (by device), 2015-2021
In Millions
Note: people of all ages
with access to the Internet
via computer/laptop or
mobile device (browser or
app) at least once a
month, * including
smartphones and tablets
32,1 36,6 40,7 44,5 47,2 49,8 52,3
24,7 20,3 17,9 15,2 12,9 11,5 10,7
204 210,4 214,6 218,3 221,1 222,6 223,5
0
50
100
150
200
250
300
2015 2016 2017 2018 2019 2020 2021 Source: eMarketer, 2017
Number of users: mobile-only
Internet
Number of users: computer/ laptop
Internet
Number of users: Internet,
computer and laptop

13. mobile
advertising
spending
STATISTICS
Estimate of Mobile
Ad Spending per
Country by
2018 (in %)
Source: Investment Bank
Digi-Capital (2015)
11
10
9
43
8
6
4
3
3 3
China
Japan
UK
USA
Germany
Brasil
South Korea
France
Australia
Argentinia

14. STATISTICS
Mobile Search Behavior
48%
start their searches
on search engines
33%
start their searches
directly on popular
websites
26%
start their searches
on apps
Source: Smart Insights, 2017

15. IMPLEMENTATION
Mobile Marketing Options
Online Mobile Offline
Portal E-Mail
SMS/
MMS
Apps Keywords
Print &
TV
Communication
Loyalty
Newsletter
Leads &
Sales
Push-Services
Cross-Selling
Coupons &
Flyer
Brand & Sales
Mass Mailing

16. IMPLEMENTATION
Cost Factors
Technical implementation
 messaging processing
 creating an infrastructure for
feedback channels
 administration of mobile
applications
 technical advertising resources
 integrating existing systems
Planningand concept
 conceptual consulting services
 creative development
Evaluation and analysis
 implementing technical
analysis tools
 preparing and evaluating
response data
 analyzing effectiveness of
advertising
Addressing target audience
 advertising and sponsoring costs
 provision of own data and
contents
 sharing profile data with
external suppliers

17. IMPLEMENTATION
Mobile Commerce Platform – Example
Confirm the order
Receive a text message confirming payment
Receive a text message with the order invoice
Check if cashless payment is possible and pay
directly with your mobile phone
Select a service option
Mobile
commerce
platform

18. IMPLEMENTATION
Goals
App-Downloads
Downloads allow users to obtain
apps quickly and easily.
Product Sales
Other products can be sold along
with the app
Customer Relationship
Management (CRM)
Contact with existing customers must
be maintainedPhone Calls
Since many consumers prefer to make contact
by phone, a telephone number should be
provided.
Lead Generation
Use new search functions to create
wider distribution and reach new target
groups.
Mobile Website Traffic
Specific strategies should be
implemented to increase information
retrieval via the app.
Brand Awareness
The brand (brand message) must be
continuously shared with target groups
to maintain brand recognition.
Ziele

19. IMPLEMENTATION
Mobile SEO – Konfigurationen nach Google
Configuration OriginalURL OriginalHTML cODE
Responsive Web design
Dynamic provision
Different urls

20. STRATEGY
Elements of a Successful Mobile Strategy
Mobile as a change projectPersonal service via
mobile devices
Analyze and optimize mobile developments
 Check mobile activity with KPIs (app download rate, return rate,
visit times, etc.)
 Targeted market observation
Mobile optimization of websites
 Better search engine ranking
 User-friendly presentation
Networking with target group
 Continuous networking with
customers
 Customized offerst
 Offer mobile services
 Personal contact with customers
 Mobile affects all areas and departments
of a company
 Mobile projects as part of digital
transformation

21. STRATEGY
User Interests
Free gifts
Meaningful and relevant content
Location-specific products and
services
Receiving necessary information
with little effort
Visually-appealing banners
Personalized advertising
What kind
of advertising
interests mobile
internet users?

22. STRATEGY
Mobile Marketing Strategy Analysis
Fundamental Questions
 Does the existing strategy include social media?
 How much content is actually reaching mobile consumers?
 What are the advantages/strengths of this marketing strategy?
 What is the current marketing budget? Is it being used effectively?
Business Basics. What problem does the app solve? Does the app fill a gap in the market? What are
the benefits of the app? Who is the app for? How can consumers get the app?
MobileSWOT-Analysis:Analyze 4 factors – strengths, weaknesses, opportunities and threats.
Gap-Analysis: Is there a gap between the current and target strategy?

23. STRATEGY
Value Chain and Market Players
STEP 1 STEP 6STEP 2 STEP 3 STEP 4 STEP 5
Advertisers Operators Networks
Consumer
Device
Manufacturer
Mobile
Marketing
Provider
Content Providers
Search Engines
Advertising Marketers

24. DATA PROTECTION
Authorization
Obtaining consent
IN WRITING
Via signature
ELECTRONIC
Opt-in/opt-out method (by consent)
EMPHASIZE
Consent should be emphasized along with other
clarifications
Consent information
EXTENT OF DATA COLLECTION
STORAGE & USE
PURPOSE
CRITICISM
Mobile marketing is often criticized due to gaps in data protection.
Companies are trying to personalize advertising with user data in the best way possible.
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25. Smartphones
Dominate our Lives
Whether as an element
of Internet of Things or to
cope with other tasks,
smartphones play an
ever-increasing role in
our lives.
Native Advertising
Better than traditional
display ads, component-
based ads that are
viewed on smartphones
bring new opportunities
for publishers.
Security and
Privacy
The number of
transactions and other
payments via
smartphones is
increasing.
Bots Revolutionize
Online Marketing
Bots analyze messages
and can react to them.
For example, language
assistants are increasingly
used in customer chats.
AMP Standard
Mobile sites can be
loaded faster, have a
coherent design, and
benefit from higher
search engine visibility.
TRENDS
10 Mobile-Marketing-Trends (1)

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