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Key Account Management PPT Slide Template

The practical Key-Account Management PowerPoint Template collection contains of professionally designed worksheets, such as Key-Account plans, management summaries, customer analytics, business position, business development, SWOT analysis, MOST analysis, matrix organization and action plans. The Key-Account Management PPT Slide Template collection also includes the most important basics on Key-Account-Management (KAM) such as definitions, interpretations, tasks and objectives. Show the areas of expertise as well as the problems of customer groups, institutional KAM, functional KAM, magic triangle, business concept, strategies and processes.


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Key Account Management PPT Slide Template

  1. 1. Key-Account-Management / Graphic Concept Template Key-Accounts require a special treatment due to their key role in the success of the company.  This is a placeholder text. This text can be replaced with your own text.  The text demonstrates how your own text will look when you replace the placeholder with your own text.  If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options.
  2. 2. Key-Account-Manager / Tasks and objectives Maintaining relationships with key customers (Key-Accounts) Control function, e.g. monitor sales targets Maintain customer contacts and communication impulses Intensify business relations with key customers Planning of customer specific marketing strategies, - actions and promotion Improve market position and competitive situation of the company Special customer requirements to internal departments /forward to contact person Negotiating and coordinating partner for Key customers to reduce coordination 3 4 26 5 Advantage for company Advantage for customer 17
  3. 3. Key-Account-Management / Pareto Curve Pareto principle: 20% of customers generate 80% of sales. Margins are not necessarily proportional. Lorenz curve, or Pareto principle (1) Placeholder for footnote (2) Placeholder text for footnote 0 10 20 30 40 50 60 70 80 90 100 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 Customershareoftotalsales Number of customers in % Turnover Contribution 20% of customers bring 80% of sales
  4. 4. Key-Account-Management / Customer Groups Display potential Key-Accounts Potential Key-Accounts Reference Customers Strategic customers (networking) Rehabilitation clients Development customers with potential Know-how customer Market leader Customers with complex structures Customers with buying center organizations Major clients Image customer "Fear" customers Internationally aligned customers Key-Accounts are customers the company can’t afford to lose! The selection depends on industry, state of customer focus, business complexity and type of customer organization Download at www.PresentationLoad.com
  5. 5. Key-Account-Management / Business Development Process of the standard solution for strategic partnership Business level Portfolio level Executive level CEO level Portfolio and standard solutions Key-Account Management Strategic Partnership Operating Business
  6. 6. Key-Account-Management / Process Relationship management with key customers Develop and intensify business relationships Identify key customers Evaluate business relationships Integrate and determine function of Key-Account- Management Relationship management with key customers Download at www.PresentationLoad.com
  7. 7. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES