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Leanne Wyvill
23 July 2014
www.presencecommunications.com.au
Brilliant Emails to Make You Shine
What do diamonds and emails have in common?
Writing and sending emails that will
• improve your relationships with colleagues and clients
• help you get the responses you want
• promote your professional reputation
This session is about…
We’re going to explore
• why valuing email skill is important
• when to email (or not)
• structure and sequence techniques
• style and tone tips
• how to polish your email gems
Understand the impact on brand and professional
reputations
Consider the readers’ needs and expectations
Plan and structure purposeful, meaningful messages
Apply language techniques
Objectives & Outcomes
Why are Email Skills Important?
• Emails are forever
• Confidentiality is not
guaranteed
• Email is not always
the best way to
communicate
• Consistency builds
brand awareness and
motivation
Purposeful = Positive
• What do I want to achieve
with the communication?
• Is email the best way to
make that happen?
• Use it but don’t abuse it
• Time it right
Structure & Sequence Tips
• Match subject line and
email content
• Segue into your message
• Specify the connection,
benefit and importance
• Explain what you want
the reader to do
• Keep it short and focused
• Use subheadings, bullet
points, numbering
Send It With Style
• Tone & word choices
• Salutations and sign-
offs
• I’M NOT DEAF!
• Plain or HTML?
• Font and colour
choices
• Emoticons & social
media speak
• Signatures
Send It With Style
• Tone & word choices
• Salutations and sign-
offs
• I’M NOT DEAF!
• Plain or HTML?
• Font and colour
choices
• Emoticons & social
media speak
• Signatures
Polish the Gems
• Spilling, punc.tu.a.tion
& grammatically
• Spelling, punctuation
& grammar
• It’s all in the timing
• Reply without regret
• Breathe, draft, revisit
• BIG isn’t always better
What did we learn?
• Why are emails are like d_ _ m _ _ _ s ?
• Emails with a clear p_ _ p _ _ e and r _ l _ v _ n _ c_
are more likely to be read.
• Explain what you want the reader to _ _ and _ _ _ _.
• Choose w_ _ _ s and t_ _ e wisely.
• Why do s_ _ll_ _g, _un_tua_ _ion and g_am_ar matter?
Brilliant emails to make you shine

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Brilliant emails to make you shine

  • 1. Leanne Wyvill 23 July 2014 www.presencecommunications.com.au Brilliant Emails to Make You Shine
  • 2. What do diamonds and emails have in common?
  • 3. Writing and sending emails that will • improve your relationships with colleagues and clients • help you get the responses you want • promote your professional reputation This session is about… We’re going to explore • why valuing email skill is important • when to email (or not) • structure and sequence techniques • style and tone tips • how to polish your email gems
  • 4. Understand the impact on brand and professional reputations Consider the readers’ needs and expectations Plan and structure purposeful, meaningful messages Apply language techniques Objectives & Outcomes
  • 5. Why are Email Skills Important? • Emails are forever • Confidentiality is not guaranteed • Email is not always the best way to communicate • Consistency builds brand awareness and motivation
  • 6. Purposeful = Positive • What do I want to achieve with the communication? • Is email the best way to make that happen? • Use it but don’t abuse it • Time it right
  • 7. Structure & Sequence Tips • Match subject line and email content • Segue into your message • Specify the connection, benefit and importance • Explain what you want the reader to do • Keep it short and focused • Use subheadings, bullet points, numbering
  • 8. Send It With Style • Tone & word choices • Salutations and sign- offs • I’M NOT DEAF! • Plain or HTML? • Font and colour choices • Emoticons & social media speak • Signatures
  • 9. Send It With Style • Tone & word choices • Salutations and sign- offs • I’M NOT DEAF! • Plain or HTML? • Font and colour choices • Emoticons & social media speak • Signatures
  • 10. Polish the Gems • Spilling, punc.tu.a.tion & grammatically • Spelling, punctuation & grammar • It’s all in the timing • Reply without regret • Breathe, draft, revisit • BIG isn’t always better
  • 11. What did we learn? • Why are emails are like d_ _ m _ _ _ s ? • Emails with a clear p_ _ p _ _ e and r _ l _ v _ n _ c_ are more likely to be read. • Explain what you want the reader to _ _ and _ _ _ _. • Choose w_ _ _ s and t_ _ e wisely. • Why do s_ _ll_ _g, _un_tua_ _ion and g_am_ar matter?