SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Best Practices for Managing a
Government Website
Redevelopment
Watch the webinar video instead


                                  January 28, 2010


                                                1
Housekeeping

   Viewing the presentation on SlideShare? Questions to
    jmills@prescientdigital.com.

   Phone information:
    (1) 773-945-1010
    Access Code: 485-751-476




                                                       2
Introductions
   Julian Mills, Vice President, Client Development,
    Prescient Digital Media
   Maureen Hall, Team Leader, Marketing Branch,
    Ontario Ministry of Economic Development & Trade




                                                        3
Webinar Agenda
   Government website planning and execution
       Context and the imperative
   MEDT Case Study
       Initial challenge
       Project details
       Key take-aways
   Next phase of website redevelopment




                                                4
Prescient Digital Media
     We build highly effective websites & intranets
     Aligning business with the web




                                                       5
Listen. Understand. Deliver.




                               6
MEDT case study




                  7
Initial challenge
   Two sites with 2 distinct audiences that had grown organically
    and independently over time.
   Content rich sites that were poorly organized and lacking
    brand consistency with each other and other marketing
    collateral.
   Growth and maintenance of the sites was not integrated with
    other marketing tactics – they were not strategically aligned
    and didn’t reinforce each other.
   Inadequate metrics were being gathered and very little new
    functionality (e.g. RSS, data capture) had been incorporated.




                                                                     8
Initial challenge




       www.2ontario.com   www.ontarioexports.com




                                                   9
Project approach
   Key components
       Objective assessment data: emphasize the user
       Consensus-based strategic plan
       Governance model
       Strong usability to support execution




                                                        10
Assessment data




                  11
Assessment
Competitive Review – benchmarked against 6 other sites
User survey
   The amount of information on the sites was considered a bit of
    a negative, in that the user needs to learn the site due to the
    sheer volume of information available. - amalgamate and
    simplify.
   The majority of respondents were Canadian (followed by
    American), who are mostly decision makers followed closely
    by advisors and then researchers.




                                                                  12
Focus Groups
   Reasonably high ranking of the sites, driven by strong
    regard for content.
       ontarioexports received a 6.3
       2Ontario a 7.2
   A desire to see the sites emphasize the user. “User
    doesn’t care which level of government is offering
    information, just want it from their perspective.”




                                                          13
Interviews
   Low engagement with and usage of the site
   Narrow user interest
   Users bring baggage about government to the site
   Perception that MEDT focuses on larger corporations
   Opportunity to be online aggregator




                                                          14
Strategic plan




                 15
Objectives
Establish an on-line leadership position by:
  1.   Improving usability for users in all markets
  2.   Enabling users to interact with MEDT more effectively –
       more self-serve options
  3.   Presenting a greater amount of content, and a larger
       percentage of aggregated information
  4.   Encouraging shared responsibility of content
  5.   Boosting awareness of MEDT’s web presence




                                                                 16
Planned implementation
   Consistent and harmonized web presence based
    upon:
       One governance model
       Strong user-defined navigation and functionality
       Two user interfaces with one brand




                                                           17
Governance model




                   18
Governance definition
   Web Governance is the structure of people,
    positions, authorities, roles, responsibilities,
    relationships, and rules involved in managing an
    agency’s website(s). The governance structure
    defines who can make what decisions, who is
    accountable for which efforts, and how each of the
    players must work together to operate a website and
    web management process effectively.




                                                          19
MEDT governance model

            Executive Sponsors
                                         Client Advisory Group



          Management Committee
                                   Cross-divisional Advisory Group
                                    Managers to advise on membership



                 Manager




           Web Publishing Team           Web Services Team



        Content Development Team




                                                                       20
Usability approach




                     21
Current site: Ontario Exports




                                22
Current site: Invest in Ontario




                                  23
Key Take-aways
   A strategic approach based on sound research and clearly
    understood user preferences and expectations is imperative to
    overcoming internal biases – be prepared to challenge your
    own assumptions.
   Well organized, high value content allows you to confidently
    drive more traffic to your website and increase user
    engagement and exposure to your brand – even more
    important with social media.
   A governance structure does not guarantee all stakeholders
    remain committed to the website - it does provide a formal
    structure to engage them when necessary.



                                                                   24
Website redevelopment: next phase




                                    25
Pace of change will accelerate
   Social media drives:
       User expectations
       Available functionality
   Execution is crucial
       Balance speed versus
        risk
   Learn and apply the
    fundamentals now



                                  26
Maureen Hall, Team Lead, Marketing Branch,
Ontario Ministry of Economic Development & Trade
Maureen.Hall@ontario.ca
416.325.6689

Julian Mills, Vice President, Prescient Digital Media
jmills@prescientdigital.com
416.926.8800




                                                        27

Weitere ähnliche Inhalte

Mehr von Prescient Digital Media

The Very Best Intranets & Digital Workplaces
The Very Best Intranets & Digital WorkplacesThe Very Best Intranets & Digital Workplaces
The Very Best Intranets & Digital WorkplacesPrescient Digital Media
 
The Latest in SharePoint and Office 365 (intranets)
The Latest in SharePoint and Office 365 (intranets)The Latest in SharePoint and Office 365 (intranets)
The Latest in SharePoint and Office 365 (intranets)Prescient Digital Media
 
SharePoint for Communicators and Intranet Managers
SharePoint for Communicators and Intranet ManagersSharePoint for Communicators and Intranet Managers
SharePoint for Communicators and Intranet ManagersPrescient Digital Media
 
Intranet Redesign: How To Lead An Intranet Redesign
Intranet Redesign: How To Lead An Intranet RedesignIntranet Redesign: How To Lead An Intranet Redesign
Intranet Redesign: How To Lead An Intranet RedesignPrescient Digital Media
 
The Very Best Intranets and Digital Workplaces of 2017
The Very Best Intranets and Digital Workplaces of 2017The Very Best Intranets and Digital Workplaces of 2017
The Very Best Intranets and Digital Workplaces of 2017Prescient Digital Media
 
The New Social: Latest & Greatest in Intranet & Digital Workplace Collaboration
The New Social: Latest & Greatest in Intranet & Digital Workplace CollaborationThe New Social: Latest & Greatest in Intranet & Digital Workplace Collaboration
The New Social: Latest & Greatest in Intranet & Digital Workplace CollaborationPrescient Digital Media
 
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumThe Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumPrescient Digital Media
 
Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)Prescient Digital Media
 
Intranet Design: Leading an Intranet Redesign
Intranet Design: Leading an Intranet RedesignIntranet Design: Leading an Intranet Redesign
Intranet Design: Leading an Intranet RedesignPrescient Digital Media
 

Mehr von Prescient Digital Media (20)

The Very Best Intranets & Digital Workplaces
The Very Best Intranets & Digital WorkplacesThe Very Best Intranets & Digital Workplaces
The Very Best Intranets & Digital Workplaces
 
The Latest in SharePoint and Office 365 (intranets)
The Latest in SharePoint and Office 365 (intranets)The Latest in SharePoint and Office 365 (intranets)
The Latest in SharePoint and Office 365 (intranets)
 
Creating An Intranet News Team
Creating An Intranet News TeamCreating An Intranet News Team
Creating An Intranet News Team
 
SharePoint for Communicators and Intranet Managers
SharePoint for Communicators and Intranet ManagersSharePoint for Communicators and Intranet Managers
SharePoint for Communicators and Intranet Managers
 
Intranet Multimedia: Podcasting + Video
Intranet Multimedia: Podcasting + VideoIntranet Multimedia: Podcasting + Video
Intranet Multimedia: Podcasting + Video
 
Intranet Design Fundamentals
Intranet Design FundamentalsIntranet Design Fundamentals
Intranet Design Fundamentals
 
Intranet content management (webinar)
Intranet content management (webinar)Intranet content management (webinar)
Intranet content management (webinar)
 
Increasing Intranet Use Webinar
Increasing Intranet Use WebinarIncreasing Intranet Use Webinar
Increasing Intranet Use Webinar
 
Intranet Redesign: How To Lead An Intranet Redesign
Intranet Redesign: How To Lead An Intranet RedesignIntranet Redesign: How To Lead An Intranet Redesign
Intranet Redesign: How To Lead An Intranet Redesign
 
The Very Best Intranets and Digital Workplaces of 2017
The Very Best Intranets and Digital Workplaces of 2017The Very Best Intranets and Digital Workplaces of 2017
The Very Best Intranets and Digital Workplaces of 2017
 
Fixing Intranet Search
Fixing Intranet SearchFixing Intranet Search
Fixing Intranet Search
 
Moving Off SharePoint 2010
Moving Off SharePoint 2010  Moving Off SharePoint 2010
Moving Off SharePoint 2010
 
The New Social: Latest & Greatest in Intranet & Digital Workplace Collaboration
The New Social: Latest & Greatest in Intranet & Digital Workplace CollaborationThe New Social: Latest & Greatest in Intranet & Digital Workplace Collaboration
The New Social: Latest & Greatest in Intranet & Digital Workplace Collaboration
 
How To Govern An Intranet
How To Govern An IntranetHow To Govern An Intranet
How To Govern An Intranet
 
The Truth About SharePoint
The Truth About SharePointThe Truth About SharePoint
The Truth About SharePoint
 
Intranet Redesign
Intranet RedesignIntranet Redesign
Intranet Redesign
 
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumThe Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
 
Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)
 
Digital Workplace vs Intranet vs Portal
Digital Workplace vs Intranet vs PortalDigital Workplace vs Intranet vs Portal
Digital Workplace vs Intranet vs Portal
 
Intranet Design: Leading an Intranet Redesign
Intranet Design: Leading an Intranet RedesignIntranet Design: Leading an Intranet Redesign
Intranet Design: Leading an Intranet Redesign
 

Kürzlich hochgeladen

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideHironori Washizaki
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Kürzlich hochgeladen (20)

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Best Practices For Managing A Government Website Redevelopment

  • 1. Best Practices for Managing a Government Website Redevelopment Watch the webinar video instead January 28, 2010 1
  • 2. Housekeeping  Viewing the presentation on SlideShare? Questions to jmills@prescientdigital.com.  Phone information: (1) 773-945-1010 Access Code: 485-751-476 2
  • 3. Introductions  Julian Mills, Vice President, Client Development, Prescient Digital Media  Maureen Hall, Team Leader, Marketing Branch, Ontario Ministry of Economic Development & Trade 3
  • 4. Webinar Agenda  Government website planning and execution  Context and the imperative  MEDT Case Study  Initial challenge  Project details  Key take-aways  Next phase of website redevelopment 4
  • 5. Prescient Digital Media  We build highly effective websites & intranets  Aligning business with the web 5
  • 8. Initial challenge  Two sites with 2 distinct audiences that had grown organically and independently over time.  Content rich sites that were poorly organized and lacking brand consistency with each other and other marketing collateral.  Growth and maintenance of the sites was not integrated with other marketing tactics – they were not strategically aligned and didn’t reinforce each other.  Inadequate metrics were being gathered and very little new functionality (e.g. RSS, data capture) had been incorporated. 8
  • 9. Initial challenge www.2ontario.com www.ontarioexports.com 9
  • 10. Project approach  Key components  Objective assessment data: emphasize the user  Consensus-based strategic plan  Governance model  Strong usability to support execution 10
  • 12. Assessment Competitive Review – benchmarked against 6 other sites User survey  The amount of information on the sites was considered a bit of a negative, in that the user needs to learn the site due to the sheer volume of information available. - amalgamate and simplify.  The majority of respondents were Canadian (followed by American), who are mostly decision makers followed closely by advisors and then researchers. 12
  • 13. Focus Groups  Reasonably high ranking of the sites, driven by strong regard for content.  ontarioexports received a 6.3  2Ontario a 7.2  A desire to see the sites emphasize the user. “User doesn’t care which level of government is offering information, just want it from their perspective.” 13
  • 14. Interviews  Low engagement with and usage of the site  Narrow user interest  Users bring baggage about government to the site  Perception that MEDT focuses on larger corporations  Opportunity to be online aggregator 14
  • 16. Objectives Establish an on-line leadership position by: 1. Improving usability for users in all markets 2. Enabling users to interact with MEDT more effectively – more self-serve options 3. Presenting a greater amount of content, and a larger percentage of aggregated information 4. Encouraging shared responsibility of content 5. Boosting awareness of MEDT’s web presence 16
  • 17. Planned implementation  Consistent and harmonized web presence based upon:  One governance model  Strong user-defined navigation and functionality  Two user interfaces with one brand 17
  • 19. Governance definition  Web Governance is the structure of people, positions, authorities, roles, responsibilities, relationships, and rules involved in managing an agency’s website(s). The governance structure defines who can make what decisions, who is accountable for which efforts, and how each of the players must work together to operate a website and web management process effectively. 19
  • 20. MEDT governance model Executive Sponsors Client Advisory Group Management Committee Cross-divisional Advisory Group Managers to advise on membership Manager Web Publishing Team Web Services Team Content Development Team 20
  • 22. Current site: Ontario Exports 22
  • 23. Current site: Invest in Ontario 23
  • 24. Key Take-aways  A strategic approach based on sound research and clearly understood user preferences and expectations is imperative to overcoming internal biases – be prepared to challenge your own assumptions.  Well organized, high value content allows you to confidently drive more traffic to your website and increase user engagement and exposure to your brand – even more important with social media.  A governance structure does not guarantee all stakeholders remain committed to the website - it does provide a formal structure to engage them when necessary. 24
  • 26. Pace of change will accelerate  Social media drives:  User expectations  Available functionality  Execution is crucial  Balance speed versus risk  Learn and apply the fundamentals now 26
  • 27. Maureen Hall, Team Lead, Marketing Branch, Ontario Ministry of Economic Development & Trade Maureen.Hall@ontario.ca 416.325.6689 Julian Mills, Vice President, Prescient Digital Media jmills@prescientdigital.com 416.926.8800 27