9. IMPORTANCE OF COMMUNICATION IN
SCIENCE
BENEFIT FOR THE
RESEARCHER
UNIVERSITY PERSPECTIVE
BENEFIT FOR PUBLIC
BENEFITS TO SOCIETY
BENEFITS TO POLICY MAKERS
10. Benefit for the researcher
• Communication Ensures
researchers to stay ‘in tune’
to social and ethical issues
• It gives priceless feedback
• Raising your profile
11. UNIVERSITY PERSPECTIVE
• It helps universities adapt to a
changing world
• It enriches the institutions research
and learning
• It strengthens and enriches the
university brand and identity
• Increases public appreciation and
support for higher education and
research
12. BENEFITS FOR PUBLIC
• Learning – new interest,
knowledge and skills
• Social interaction and personal
satisfaction
• Increased confidence in using
scientific information
• Greater trust in public policy
making
13. BENEFITS TO SOCIETY
• It helps build trust and
mutual understanding
• It generates unforeseen
outcomes, stimulates
creativity and innovation.
14. BENEFITS TO POLICY MAKERS
• Better policy solutions,
policy and decision making
process
• Spreading public awareness
& understanding of science
issues
15. FOR COMMUNICATING SCIENCE WE
NEED TO FOLLOW 7 A’s
SCIENCE COMMUNICATION
Audience- need to identify the target audience.
Action- science communication should not only
effective but also action based.
Availability- enough availability of information on
required theme.
Accessibility- common people should get the reach
of science based contents in terms of media access.
Affordability- the selection of the media of science
communication should be maintain the level of
common affordability in the society.
Acceptability- the way of presenting science should
not encourage conflicts.
Assistance- community participation increases the
success of science communication.
17. WHAT IS SCIENCE COMMUNICATION?
• Science communication is the public communication
of science-related topics to non-experts.
• It is about communicating science and building bridges
between the people involved in scientific research and
different groups of the public.
• To create an awareness of what science is attempting to
achieve, to cultivate the ‘ need to know ‘ that is the
hallmark of good communication.
21. Basic features of Information Technology
E-LEARNING
BUILDING
MODERN
SOCIETY
GOOD
GOVERANCE
TECHNOLOGICAL
ADVANCEMENTS
DIGITAL LITERACY
MOVEMENT
INFORMATION
TECHNOLOGY
23. COMPUTER
An electronic device that is programmed to
accept data, process data into useful
information and store it for later use.
Computer consists of hardware and
software.
software is a set of instructions that
tells a computer what to do.
Hardware is the physical part of a
computer e.g. keyboard, mouse etc.
24. – The worldwide computer network
that links thousands of smaller
networks
– Links educational, commercial,
nonprofit, and military entities,
plus individuals
– Originally developed to share
only text and numeric data;
through the web now also
supports multimedia
INTERNET
25. WORLD WIDE WEB(WWW)
• The world wide web is a system of
interlinked, hypertext documents
accessed via the internet
• With the web browser, a user
view the web pages that contain
text, images, videos and other
multimedia.
• The world wide web was created
in 1989 by Sir Tim Berners-Lee,
working at CERN in
Geneva,Switerland.
27. • Open source initiative(OSI)
• Human genome project
• Traditional knowledge digital library(TKDL)
• National science digital library(NSDL)
• E-journals consortium
• Internet and websites (search engines)
• Blogs
28. NSDL
• http://nsdl.niscair.res.in/
• Provides comprehensive S&T information to students of
science, engineering and technology in the country.
• Provides curriculum based content to address the
information needs of the undergraduate students of science.
• Rigorous procedures to make available quality content for
the students
• Authored by eminent teachers and validated by renowned
faculty in Indian universities and colleges.
29. E-JOURNALS CONSORTIUM
• Agreements with worldwide
renowned publishers for electronic
access of their international journals.
• Objectives
To strengthen the pooling, sharing
and electronically accessing the
CSIR library resources.
To provide access to world S&T
literature to CSIR labs.
30. TKDL
• TKDL set up in 2001 as a
collaboration between the council of
scientific and industrial
research(CSIR) , dept. of AYUSH,
ministry of health and family welfare
and GOI
• TKDL uses the tools of information
technology and a novel classification
system to make available traditional
medical knowledge in digital form.
31. BLOG
• A blog is a type of website or
part a website.
• Blogs are usually maintained by
an individual with regular
entries of descriptions of
events, or other material such as
graphics or video.
• Most blogs are interactive,
allowing visitors to leave
comments and even message
each other via widgets on the
blogs.
32. Video sharing
• Multimedia attached with article
• YouTube
More and more scientists and students
are putting science-related material
on you tube.
33. TWITTER(MICROBLOGING)
• Micro blogging is a combination of
blogging and instant messaging that
allows users to create a short message that
is posted on their profile.
• Twitter also allow these messages to be
delivered on cell phones which allows
micro blogging to provide a quick way to
communicate with a group of people.
35. There is a distance between science and the
masses. The people look upon science with fear.
Under such circumstances, effective science
communication can go a long way in bringing
people closer to science.
