This document describes a mobile app called Nettworkk that aims to help users connect with others to offer and find services. It summarizes that LinkedIn has 500 million users, the number of social media and mobile users is growing, and the app is being developed by an expert team to address problems with traditional networking like high costs and inability to effectively discuss services. The app allows users to create profiles listing services they offer or want and search for matches in real-time. The business model involves both free and paid membership tiers. Funding of 25 lakhs INR is being sought to launch digital marketing and further develop the app.
2. Company Name XSDATA Factory Pvt Ltd.,
Description Technology Design, Development, Deployment
Company Vision To develop technology products with impact
Website www.nettworkk.com
Incorporation Status Private Limited
Product Owner Mr. Premji Boominathan
Introduction
3. Summary
LinkedIn has 500 million registered users.
The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
Expert team with 40+ man years of experience in Technology, Marketing/Sales, Operations &
Consulting
We are solving the most common problem – establish the right business connections to maximize
revenue from services offered and wanted
Big Opportunity
Strong Team
Sustainable Advantage
4. Difficult to find and establish right business networking connections
In networking events, don’t find time to discuss more about each one’s
services in detail
Able to meet only 5-10% of the total attendees of any networking events
The cost to acquire a customer is very high through advertisements
Many feel they don’t have the communication skills to effectively talk to
others
We share only 30-40% of our skills we can offer. All of our other skills get
buried within
The Problem
5. We have built a platform (mobile app) where users can register and setup
their professional profile by adding all the services which they can offer for a
cost and for free. Similarly, all the services they ‘want’ for a cost or for fee.
All services must be ranked from 10 to 1. 10 being their best service ‘offered’
and 10 being the most urgently ‘wanted’
Each one of us have multiple skills. The app helps you to prioritize them
You could find people wanting your services (either for free or for a cost)
which you otherwise would not have shared with anyone!
All these connections right in your mobile!
The Solution
6. Customer Segment
Individuals who are willing to offer their services for a cost or for free and wanting
services form other individuals for a cost or for free
The user of our mobile app is our end customer and we are directly solving their problem
Customer
Validation
We have discussed the features of the nettworkk app with over 500 individuals. We have
refined a few features and add some based on their feedback. The USP of nettworkk is
the ease of connecting with right people in real-time.
Each and everyone was excited about the idea and were willing to get themselves
registered.
7. Business Sustainability Plan
For competitors and new entrants, releasing a product similar to us would required at
least 3-4 months. By that time, we would be releasing our 2nd version of the app which
would be powered with Artificial Intelligence for suggestive connects, intelligent user
rating system and 3rd version with smart financial transactions & various algorithms for
matching connects.
Nettworkk is an app which is similar to social media apps like Facebook, LinkedIn etc.,
which required large user base to increase the matching (connections).
To achieve this, our user base must reach a threshold value of 10,000 users. After which,
the matching would be quite frequent among users and that would get viral and start to
pull in more users exponentially.
Go – To Market Strategy
Cost Structure
To reach the threshold users base, the most cost effective and successfully platform is
digital marketing. 60% of our investment would be focused on Digital Marketing, 20% on
Technology Upgradation and 20% on Product Enhancement.
9. The Business Model
How we make money
Membership
25 connections : US$ 10 / INR 750
75 connections : US$ 20 / INR 1500
200 connections : US$ 35 / INR 2500
Unlimited connections : US$ 97 / INR 7000
25 connections complimentary on first download
10. The Market
Bottoms up
0
5000
10000
15000
20000
25000
India US Europe
Revenue in the next 12 months of Investment
Reg. Users Paid users
Revenue : 75 Lakhs Revenue : 15 Lakhs Revenue : 15 Lakhs
Revenue : INR 105 Lakhs
Funding Required : INR 25 Lakhs
3x
in 12
months @ avg 75 connections package
11. The Competition
More Effective
Less Effective
Less ExpensiveMore Expensive
Finding the right connects in
real-time
560 million users
Great way to find a job
Default settings are way too email friendly
Free
Built for business users
Supports a variety of media
Free
No unsolicited requests
Limited user community
Great for conferences
Free mobile app
Needs the back-end to work fully
A potentially great idea
Only on iOS
Not much use outside a city
25 connects free
Real-time connect & chat
Multiple free & paid offered services
Multiple free & paid wanted services
Undisclosed personal info including gender
Now only in Android
12. Product Strategy
Product
Management
Technology Stack
development &
control
QA/QC
• New features
• Upgraded UI / UX
• Improve customer
engagement
• Geography based
customized features
• Integration of multiple 3rd
party apps
• Devops Tools cloud
deployment
• Update IT Infrastructure
• Cloud storage
• App performance
optimization
• iOS development
• Artificial Intelligence
• Suggestion engine
• Validation & Testing (Black
box, White box and
Manual)
• Mobile app performance
optimization
• User feedback mechanism
• Continuous Integration &
Delivery (real-time UAT)
• Enhance data and
information security
Why we need investment?
13. Current Product Status
Android App – Available in Play Store
iOS App development – In Progress
App Admin console – Done
Cloud infrastructure – To be setup
Digital Marketing Plan – done
Digital Marketing execution – To be started on fund raising
