SEO (search engine optimization) involves optimizing websites to increase their visibility in search engine results. This is done through both on-page techniques like optimizing titles, URLs, and content, as well as off-page techniques like link building and social media. While white hat SEO adheres to search engine rules, black hat SEO uses prohibited techniques like keyword stuffing. SEO provides benefits to businesses by driving more visitors to their website and increasing their online presence and credibility.

1. SEO
(Search Engine Optimization)
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2. Search Engine Optimization (SEO) is a
method to increase the visibility of a website
(or) a web page in the search results.
INCREASE YOUR
VISIBILITY WITH SEO
SEO increases the ranking of a website (or)
webpage in the search results by incorporating
search engine friendly elements like relevant
keywords into it.
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3. INTRODUCED IN THE YEAR 1997
SEO may include optimizing
* Image search
* Local search
* Video search
* Academic search
* News search, and
* Industry specific vertical searches.
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4. PROCESS OF SEO
• Researching and Analyzing the words commonly used by visitors to
search for what they want.
• Using crawlers and identifying keywords.
• Implementing the keywords on your website and also changing the
website code as per the data found by crawlers.
• Creating high quality content which is copyrighted.
• Increasing website’s navigation speed and site performance.
• Doing proper marketing and building links.
• Tracking down the results and rankings.

5. WHITE HAT SEO
White Hat SEO utilizes those techniques and
methods to improve the search engine rankings
of a website (or) webpage, that adhere to the
rules of search engines.
The techniques include:
• High Quality Content Development
• Website HTML Optimization and
Restructuring.
• An In-depth Research
Using White Hat SEO results in gradual,
steady but lasting growth in rankings.
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6. Black Hat SEO uses techniques which go against the
rules of search engines. They exploit weaknesses in the
search engine algorithms to obtain high rankings in
search results.
Black SEO techniques include:
• Keyword Stuffing
• Link Spam
• Hidden Text and Links
This results in quick, unpredictable growth in rankings
but it doesn’t last for long.
BLACK HAT SEO
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7. GRAY HAT SEO
This is the latest SEO technique followed by many
companies. Gray Hat SEO is a mix of both White and
Black Hat SEO.
This techniques don't quite
cross the line into Black Hat SEO, but are well outside
of what would be considered White Hat search engine
optimization.
This type of Optimization is famous for its “Affordable
Pricing”
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8. ON PAGE & OFF PAGE OPTIMIZATION
On Page SEO means changing settings of the website so that it is
optimized for search engines. It includes:
• Using Optimized Titles
• Having Proper URL Structures
• Image Optimization
• High Quality Content
• User Friendly Navigation, etc.
Off Page SEO means concentrating on activities outside the boundaries
of webpage. It includes:
• Link Building
• Social Media, etc.
Off Page SEO helps you understand, how people perceive your website.
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9. USES TO BUSINESS
• SEO increases a website’s visibility online.
• It increases the chances of potential customers visiting
the website.
• As many people prefer checking reviews before
purchasing any product, it helps in increasing your
market share.
• SEO increases your company’s credibility as it increases
your visibility.
• Increases your Return on Investment (ROI).
• Gives you data related to the customer like; customer
preferences, the language they use, the region they live,
their online timings etc.
• Increases website traffic.
• In long run, it helps in positioning of the brand.
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10. 9https://findbestseo.com/awards/10-best-seo-companies
BEST SEO COMPANIES OF
2015
• SEO Inc.
• eBridge Marketing Solutions.
• Fathom
• Higher Visibility
• Page Traffic
• Location 3
• WebiMax
• Fruition
• Think Big Sites
• Geary LSF Group

11. SEARCH ENGINES USING BEST
OPTIMIZATION TECHNIQUES
• Google
• Bing
• Yahoo
• Baidu (Chinese Search Engine)

12. CONCLUSION
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SEO is a smart way of increasing your visibility online by
saving time and cost of Marketing. But before going for
SEO, one must understand how it works and the affects it
can have on the business. Besides this there are certain
things like service/product quality, customer relationship,
pre-sale services etc., which are the bases of any business.
One must keep in mind that businesses can run successfully
without SEO, but they cant run without these things.