1.
Curated by Sean Moffi0 @seanmoffi0 & Eric Weaver @weave
The 115+ Essen+al 2016 Sta+s+cs on:
Business & Digital Transforma+on
Providing the Goods for Deeper & Faster Business Change via Accelera+ng Digital Maturity

2.
Our Insight-­‐filled, Data-­‐based Special
Sauce
▶ Variety & Credibility -­‐ Dis8lled from 20 different reputable
sources
.
▶ Current -­‐ All 2014, 2015 and 2016-­‐based sta8s8cs.
▶ Holis+c -­‐ Deals with business transforma8on from 12 key,
relevant facets.
▶ Digitally-­‐Savvy – Acknowledges the power of digital and
technology to transform business in the connected age.
▶ Helpful – Designed to make the case for your digital
transforma8on and any angle of opposi8on to change.

3.
12 Facets of Business Transforma8on
1 Overall Business Transforma+on & Changing Business Models
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Opera+onal Transforma+on
7 Brand & Content Transforma+on
8 Customer Experience & Engagement Transforma+on
9 Talent Transforma+on
10 Culture Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight

4.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
1.
1. Overall Business Transforma+on &
Changing Business Models

5.
Transforma)on Stat #1 -­‐ Survival:
88% of the companies in the
Fortune 500 from 1955 are gone.
Source: S&P

6.
Transforma)on Stat #2 – Digital-­‐fueled Expansion:
More than 3/4s of businesses
expect to be compe+ng in a new
segment of business over the
next 3 years.
Source: Accenture

7.
Transforma)on Stat #3 Transforma)on Drives Performance:
Digital transforma+on is
expected to boost the boom
line of companies by +50% over
the next 5 years.
Source: McKinsey

8.
Transforma)on Stat #4a Outside Threats:
74% of CEOs are concerned
about new entrants disrup+ng
business models.
Source: KPMG

9.
Transforma)on Stat #4b Outside Threats:
54% of execu+ves believe their
biggest future compe++on will be
from other industries; only 29%
believe from their same industry.
Source: IBM

10.
Transforma)on Stat #5 New Economy Growth :
The digital economy is expected
to grow at +10% per year,
genera+ng $24 Trillion in
commerce currently.
Source: Global Connected Index

11.
Transforma)on Stat #6 Market Expansion:
86% of organiza+ons say that
digital business has prompted
them to enter, or consider
entering, a new market.
Source: Accenture

12.
Transforma)on Stat #7 Confidence Factor:
Only 25% of execu+ves report
feeling confident on how to drive
digital revenue streams and value
crea+on.
Source: PwC

13.
Transforma)on Stat #8 Connec)on & Scale:
7 out of 10 new business models
will develop via some marriage of
crowd shibs with technology.
Source: Gartner

14.
Transforma)on Stat #9 Front-­‐line Confidence:
71% of the front line employees
of digitally immature companies
are not confident in their
business direc+on.
Source: Deloie

15.
Transforma)on Stat #10 Business Top Challenge:
The #1 challenge of digital
transforma+on is developing new
business models to cope with
increased connec+vity and
engagement.
Source: CIO Report

16.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
2. Digital Transforma+on

17.
Transforma)on Stat #11 – Digital = Survival:
67% of execu+ves believe digital
transforma+on is a maer of
survival for their business.
Source: Cap Gemini

18.
Transforma)on Stat #12 – Digital Legacy:
“Digital” is the main reason why
half the companies have
disappeared from the Fortune
500 since 2000.
Source: Accenture

19.
Transforma)on Stat #13 – Pervasiveness:
The +me people spend in digital
each day has risen from 2.7 hours
in 2008 to 6.0 hours in 2016 .
Source: Precog Digital

20.
Transforma)on Stat #14 – Growth in Implementa)on:
The percentage of advanced
digital transforma+on ini+a+ves
will double by 2020, from 22% of
companies to 50%.
Source: Forbes

21.
Transforma)on Stat #15 – Digital is a Revenue Engine:
CEOs expect digital revenues to
increase by 80% by 2020.
Source: Gartner

22.
Transforma)on Stat #16 – Early Days Yet:
47% of companies haven’t
started to embark on a digital
transforma+on process yet.
Source: Progress

23.
Transforma)on Stat #17– Lip Service:
62% of organiza+ons are in denial
about the pace of their digital
transforma+on.
Source: Loudhouse

24.
Transforma)on Stat #18– Lacking Digital Help:
Only 34% of businesses report
being very sa+sfied with their
digital vendors.
Source: Accenture

25.
Transforma)on Stat #19– Urgency:
Over half of execu+ves and 10
out of 13 industries an+cipate
massive digital disrup+on in their
industry over the next 12 months.
Source: HBR

26.
Transforma)on Stat #20– Pace & Redistribu)on of Wealth:
It has taken 20 years for the
average Fortune 500 to reach
billion dollar valua+ons,
it now takes digitally-­‐enabled
startups 4 years.
Source: World Economic Forum

27.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
3. Technology Transforma+on

28.
Transforma)on Stat #21– External Factor Importance:
CEOs now rank technology
factors as the biggest influence on
their business, it was ranked 6th as
recently as 2004.
Source: IBM

29.
Transforma)on Stat #22– Investment:
Eight out of twelve future
business investment areas are
focused on implemen+ng new
technologies.
Source: CMO Innova+on Trends

30.
Transforma)on Stat #23– Personal Connec)on Explosion:
Connected Devices Per Person:
2003 – 0.08/person
2015 – 3.1/person
2020 – 6.6/person
Source: Precog Digital

31.
Transforma)on Stat #24– Things Connec)on Explosion:
The level of connec+vity related
to products, assets and processes
will increase by 50% across all
industry value chains this year.
Source: IDC

32.
Transforma)on Stat #25– Paradox:
Despite expecta+ons that digital
will influence close to half of sales
by 2020, most execu+ves don’t
factor “technology” as a major
influence in business strategy.
Source: Forrester

33.
Transforma)on Stat #26– Technology Enablement:
57% of organiza+ons say
implemen+ng key digital
technologies is a cri+cal enabler to
business.
Source: Accenture

34.
Transforma)on Stat #27– Reputa)on Management:
90% of CEOs are changing the
way they use technology to
deliver on new stakeholder
expecta+ons and demands.
Source: PwC

35.
Transforma)on Stat #28– Expected Outcomes:
The top three benefits expected
from technology transforma+on:
Produc+vity (83%)
Innova+on (82%)
Cost Efficiencies (82%).
Source: Accenture

36.
Transforma)on Stat #29– Near Term Technologies:
The top 10 disrup+ve
technologies believed to create
the most poten+al impact:
① Mobile Internet
② Automa+on of Knowledge Work
③ Internet of Things
④ Cloud/As a Service Technology
⑤ Robo+cs
⑥ Autonomous Vehicles
⑦ Next Genera+on Genomics
⑧ Energy Storage
⑨ 3D Prin+ng
⑩ Advanced Materials.
Source: McKinsey

37.
Transforma)on Stat #30–Technology Now Accessible:
The cost of technology has
plummeted to allow for expanded
uses and applica+ons;
Cost of DNA Sequencing:
$2.7B in 2000, now $1k in 2016
Solar Power:
$30 kwH in 1984 now $0.05 kwH in 2016
Drones:
$100k cost per unit in 2007, now $100 in 2016.
Source: World Economic Forum/Precog Digital

38.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
4. Purpose, Vision & Strategy
Transforma+on

39.
Transforma)on Stat #31– Clear Strategy:
Only 27% of today’s businesses
have a coherent digital strategy.
Source: Forrester

40.
Transforma)on Stat #32– Biggest Impasse:
The majority of mainstream
companies find the biggest
obstacles to digital transforma+on
are “too many priori+es” and “lack
of strategy”.
Source: Deloie

41.
Transforma)on Stat #33– Change Failure:
60% of digital transforma+ons will
not be able to scale because of
lack of strategic architecture.
Source: IDC

42.
Transforma)on Stat #34 – Wrong Target:
The key indicator of digital
immature companies is they look
to digital to increase efficiencies,
not to drive customer experience,
topline growth or business
transforma+on.
Source: Deloie

43.
Transforma)on Stat #35 – Digital Leadership:
Only 11% of companies believe
their digital strategy is excellent.
Source: Forrester

44.
Transforma)on Stat #36 – Digital Prominence in Strategy:
67% of the Global 2000 will have
digital transforma+on at the
centre of their corporate strategy
by 2018
Source: IDC

45.
Transforma)on Stat #37 – Digital Alignment:
Only 1 in 3 business leaders agree
that their digital priori+es are fully
aligned with the organiza+onal
priori+es.
Source: Fujitsu

46.
Transforma)on Stat #38 – Digital Strategy Implementa)on:
The second biggest challenge of
digital transforma+on efforts is
implemen+ng digital strategy
organiza+on-­‐wide.
Source: The CIO Report

47.
Transforma)on Stat #39 – Guiding Purpose:
Companies with a strong sense of
purpose cause people to believe
they can stay ahead of industry
disrup+ons
(83% agreement vs. 42% companies without strong purpose).
Source: Deloie

48.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
5. Leadership & Governance
Transforma+on

49.
Transforma)on Stat #40 – Board Area of Concern:
45% of companies say that digital
disrup+on is not seen as worthy
of board-­‐level aen+on.
Source: Digital Vortex

50.
Transforma)on Stat #41 – Leadership-­‐driven Growth:
78% of CEOs don’t believe their
leaders are excellent at driving
growth.
Source: Strategy&

51.
Transforma)on Stat #42 C-­‐Suite Cogni)ve Dissonance:
2/3rds of leaders believe they
understand digital strategy, yet
only 1/3 of their senior managers
agree.
Source: Forrester

52.
Transforma)on Stat #43 Governance:
52% of business leaders plan to
increase new digital governance in
the next 12 months.
Source: Accenture

53.
Transforma)on Stat #44 Leaders as Role Models:
86% of CEOs believe it is crucial
to champion digital technologies.
Source: PwC

54.
Transforma)on Stat #45 Board Level Digital Radar:
Only 30% of boards are good at
an+cipa+ng evolving technology
and market trends.
Source: PwC

55.
Transforma)on Stat #46 Senior Level Digital Radar:
Leadership understands
technology and trends:
In digitally mature companies –
96% agree,
In digitally lagging companies –
7% agree.
Source: Deloie

56.
Transforma)on Stat #47 Connected Networks:
The average CEO Linkedin
connec+ons = 910,
The average LinkedIn member
connec+ons = 394.
Source: Linkedin

57.
Transforma)on Stat #48 Leadership Capabili)es:
Leadership has requisite skills to
guide strategy:
In digitally mature companies –
86% agree,
In digitally lagging companies –
4% agree.
Source: Deloie

58.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
6. Opera+onal Transforma+on

59.
Transforma)on Stat #49 Implementa)on Success:
Of companies making progress on
digital transforma+on, only a third
say they are on schedule.
Source: Tech Validate

60.
Transforma)on Stat #50 Digital Readiness:
Only 26% of companies are
completely ready to execute
digital strategies.
Source: Accenture

61.
Transforma)on Stat #51 Digital Integra)on:
70% of execu+ves have started
digital transforma+on of their
supply chains.
Source: Cap Gemini

62.
Transforma)on Stat #52 Digital Outsourcing:
88% of firms are using third party
providers for at least one
component of their digital
transforma+on work.
Source: Accenture

63.
Transforma)on Stat #53 Digital Business Processes:
Only 14% of organiza+ons have
completely digi+zed business
processes
Source: IDC

64.
Transforma)on Stat #54 Digital Big Picture:
Execu+ves believe they are, at
best, 25% toward realizing the
end state of their vision for digital
programs.
Source: eMarketer

65.
Transforma)on Stat #55 Resource Deployment:
Company is deploying the right
digital resources and skills:
In digitally mature companies –
77% agree,
In digitally lagging companies –
8% agree.
Source: Deloie

66.
Transforma)on Stat #56 Digital Failure:
Nearly 60% of projects aimed at
business transforma+on do not
meet their objec+ves.
Source: IBM

67.
Transforma)on Stat #57 Digital Runway:
The average amount of +me it
takes for an incumbent
organiza+on to be disrupted is 3.1
years;
62% of execu+ves believe they
are falling behind.
Source: Digital Vortex/Fujitsu

68.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
7. Brand & Content Transforma+on

69.
Transforma)on Stat #58 Differen)a)on:
Only 5% of organiza+ons believe
they have mastered digital to the
point of differen+a+on from
compe+tors.
Source: Digital Vortex/Fujitsu

70.
Transforma)on Stat #59 Marke)ng Influence:
Two-­‐thirds of CMOs recognize
the need to infuse a digital focus
across the organiza+on, only 7%
believe they are succeeding.
Source: Accenture

71.
Transforma)on Stat #60 Brand Valua)on:
In our current connected age,
84% of a company is made up of
intangible assets (essen+ally the
brand), it was only 17% in 1975.
Source: S&P 500

72.
Transforma)on Stat #61 Digital Brand Resistance:
38% of people have used digital
ad blocking sobware.
Source: Adobe

73.
Transforma)on Stat #62 Digital Brand Aden)on:
Aen+on span in digital is 8
seconds, down from 12 seconds
in early ‘00s and now less than a
goldfish .
Source: Microsob

74.
Transforma)on Stat #63 Digital Brand Trust:
The three most trusted sources in
the digital age are: other trusted
people, online op+on and
editorial.
Source: Nielsen

75.
Transforma)on Stat #64 Digital Brand Storytelling:
73% of today’s digital customer
believe brands should tell stories
not sell stuff.
Source: Edelman Berland

76.
Transforma)on Stat #65 Digital Cluder:
Digital content output per brand
is up 35%, however average
engagement is down 16%.
Source: Track Maven

77.
Transforma)on Stat #66 Digital Media Budgets:
Digital ad spending will eclipse TV
ad spending in 2018.
Source: PwC

78.
Transforma)on Stat #67 Digital Marke)ng Focus:
Digital marke+ng ini+a+ves
currently believed to have the
biggest impact:
① Marke+ng Automa+on
② Content Marke+ng
③ Big Data
④ Mobile Marke+ng
⑤ Conversion Rate Genera+on
Source: CMO Council

79.
Transforma)on Stat #68 Marke)ng Time Alloca)on:
60% of marketer’s +me is
currently allocated to digital
marke+ng ac+vi+es:
Source: Smart Insights

80.
Transforma)on Stat #69 Pace of Brand Change:
Two-­‐thirds of CMOs find it
difficult to keep up with the pace
of technology and marketplace
change.
Source: Forrester

81.
Transforma)on Stat #70 Brand Digital Content Engagement:
Marketers
who
priori0ze
blogging
are
13x
more
likely
to
achieve
a
posi0ve
ROI
on
their
efforts.
Source: Hubspot

82.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
8. Customer Experience & Content
Transforma+on

83.
Transforma)on Stat #71 Customer Influences:
Number
of
online
content
pieces/
influences
before
consumers
make
a
purchase
–
18.
Source: Google

84.
Transforma)on Stat #72 Customer Planning:
79%
of
companies
have
not
mapped
out
the
customer
journey
and
digital
touchpoints.
Source: Al+meter

85.
Transforma)on Stat #73 Media Mismatch:
Percentage
of
consumer’s
media
0me
that
is
digital
–
48%,
percentage
of
media
spend
that
is
digital
–
32%.
Source: precog Digital

86.
Transforma)on Stat #74 Customer Experience Planning:
63%
of
organiza0ons
plan
to
improve
their
online
customer
experience
this
year.
Source: Accenture

87.
Transforma)on Stat #75 Customer In)macy:
88%
of
business
leaders
know
they
need
to
get
closer
to
the
customer.
Source: McKinsey

88.
Transforma)on Stat #76 Customer Engagement Value:
Highly
engaged
customer’s
loyalty,
value,
advocacy
and
upsellability
–
2X,
3X,
4X
&
6X
vs.
regular
customers.
Source: Rosea

89.
Transforma)on Stat #76 Customer Experience Success Factors:
“Internal
Talent”
and
“Customer
Experience
Strategy”
are
the
most
important
success
factors
for
customer
experience
mastery.
Source: HBR

90.
Transforma)on Stat #77 Customer Experience Importance:
The
most
exci0ng
element
of
digital
transforma0on
is
op0mizing
the
customer
experience.
Source: econsultancy

91.
Transforma)on Stat #78 Digital Customer Service:
66%
of
people/customers
will
avoid
live
confronta0on
where
possible,
50%
believe
they
can
be]er
express
themselves
online.
Source: Trust Pilot

92.
Transforma)on Stat #79 Customer Experience Priority:
89%
of
companies
expect
to
compete
mostly
on
the
basis
of
customer
experience,
versus
36%
four
years
ago.
Source: Gartner

93.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
9. Talent Transforma+on

94.
Transforma)on Stat #80 Digital Talent Pool:
27%
of
digital
leaders
rate
technology
skills
to
be
their
biggest
pain
point.
Source: Forrester

95.
Transforma)on Stat #81 Digital Talent Pool:
44%
of
execu0ves
say
knowing
how
digital
technologies
can
impact
current
business
processes/models
is
the
biggest
missing
organiza0onal
skill.
Source: MIT Sloan

96.
Transforma)on Stat #82 Fluid Workforce:
Percentage
of
workforce
that
considers
themselves
“freelance/
independent”:
2005
–
24%
2020
–
40%.
Source: precog Digital

97.
Transforma)on Stat #83 Human Resource Gaps:
Only
20%
of
business
leaders
believe
their
HR
func0on
is
enabling
them
to
digitally
transform.
Source: Russell Reynolds

98.
Transforma)on Stat #83 Talent/Tech Aspira)ons:
88%
of
technology
professionals
expect
increased
employee
produc0vity
from
digital
technology.
Source: Tech Validate

99.
Transforma)on Stat #84 Work Automa)on:
By
2018,
20%
of
all
workers
will
use
automated
assisted
technology
to
make
decisions
and
get
work
done.
Source: IDC

100.
Transforma)on Stat #85 Employee Experience:
87%
of
businesses
expect
digital
transforma0on
to
have
a
posi0ve
impact
on
the
employee
experience.
Source: Apigee

101.
Transforma)on Stat #86 Digital Accountability:
28%
of
digital
teams
now
operate
as
standalone
groups
inside
companies
with
their
own
headcount,
budget
and
strategic
voice.
Source: Forrester

102.
Transforma)on Stat #86 Digital Transforma)on Skills:
Only
17%
of
companies
say
they
hire
employees
with
the
right
digital
transforma0on
skills.
Source: SAP

103.
Transforma)on Stat #87 Digital Top Talent Sets:
Digital
leaders
rate
usability,
customer
experience
and
crea0ve
skills
as
the
hardest
skills
to
recruit
for.
Source: Forrester

104.
Transforma)on Stat #88 Talent Impact on Digital Transforma)on:
The
third
most
important
challenge
of
implemen0ng
digital
technology
is
recrui0ng
talent
with
the
right
digital
skills.
Source: Fujitsu

105.
Transforma)on Stat #89 Talent Impact on Digital Transforma)on:
78%
say
be]er
alignment
of
IT
and
marke0ng
is
required
to
deliver
digital
transforma0on.
Source: Progress

106.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
10. Culture Transforma+on

107.
Transforma)on Stat #90 Employee Engagement:
33%
of
employees
are
engaged
in
their
work,
but
17%
are
ac0vely
disengaged.
Source: Gallup

108.
Transforma)on Stat #91 Cultural Enabler:
54%
of
business
leaders
say
fostering
a
culture
of
innova0on
is
a
cri0cal
enabler
of
digital
business.
Source: Forrester

109.
Transforma)on Stat #92 Cross Silo Digital :
70%
of
siloed
digital
transforma0on
efforts
will
fail
based
on
lack
of:
collabora0on,
integra0on,
sourcing
and
project
management
.
Source: IDC

110.
Transforma)on Stat #93 Employee Network Poten)al:
Employees
have
10X
more
followers
collec0vely
than
their
corporate
social
media
accounts.
Source: LinkedIn

111.
Transforma)on Stat #94 CDOs on the Rise:
Number
of
Chief
Digital
Officers
in
Companies:
2007
–
5
2015
–
2,000
2,020
–
15,000
Source: precog Digital

112.
Transforma)on Stat #95 Digital Recruitment Impact:
“It
is
important
for
me
to
work
in
a
digitally-­‐enabled
organiza0on
and
leader”
–
81%
agree.
Source: Deloie

113.
Transforma)on Stat #96 Digital Cultural Impact:
91%
believe
that
digital
technology
can
radically
transform
how
people
work;
only
43%
of
employees
are
currently
sa0sfied
with
their
company’s
digital
setup.
Source: Deloie

114.
Transforma)on Stat #97 Digital End Game:
82%
of
business
leaders
expect
to
be
a
digital
business
3
years
from
now.
Source: Accenture

115.
Transforma)on Stat #97 Employee Sa)sfac)on:
Employees
at
companies
that
promote
digital
engagement
(vs
other
companies):
27%
happier
20%
more
likely
to
stay
40%
more
likely
to
believe
in
their
company.
Source: Chief Marketer

116.
Transforma)on Stat #98 Many Stakeholders:
More
than
2/3rds
of
technology
spending
is
now
coming
from
budgets
outside
IT.
Source: PwC

117.
Transforma)on Stat #99 Triumphing Company Culture:
The
greatest
antagonist
to
company
change
via
digital
is
cultural
–
97%
believe
addressing
this
aspect
is
important.
Source: Al+meter

118.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
11. Innova+on Transforma+on

119.
Transforma)on Stat #100 Digital Innova)on Leadership Void :
Just
7%
of
execu0ves
say
their
IT
department
is
playing
a
leadership
role
in
iden0fying
opportuni0es
for
digital
innova0on,
but
35%
believe
it
should.
Source: SAP

120.
Transforma)on Stat #101 Innova)on Bandwidth:
43%
of
execu0ves
believe
the
#1
innova0on
hurdle
is
too
much
0me
spent
firefigh0ng.
Source: CMO Innova+on Trends

121.
Transforma)on Stat #102 – Innova)on Direc)on
66% of companies don’t have
well-­‐iden+fied innova+on
strategies.
Source: Accenture

122.
Transforma)on Stat #103 – Experimenta)on Culture:
“Fail Fast/Fail Quickly” Company
Risk Appe+te:
56%
in
digitally
mature
companies
10%
in
digitally
lagging
companies
Source: Deloie

123.
Transforma)on Stat #104 – Innova)on Bodom Line:
Five year growth rate of
companies:
84%
for
innova0ve
companies
28%
for
mainstream
companies
Source: Bain

124.
Transforma)on Stat #105 – Digital Driver of Innova)on:
Digital efforts access valuable info
and insights for innova+on:
85% in digitally mature companies
35% in digitally lagging companies.
Source: Deloie

125.
Transforma)on Stat #106 – Innova)on Resourcing:
86% of execu+ves recognize the
need to change their innova+on
capacity.
Source: PwC

126.
Transforma)on Stat #107 – Innova)on Partnerships:
89% of businesses are planning to
improve partnerships with
external startups and accelerators
in order to drive innova+on.
Source: Forrester

127.
Transforma)on Stat #108 – Innova)on Accelera)on:
67% believe partnering or buying
a digitally-­‐advanced organiza+on
is a viable strategy for affec+ng
digital innova+on.
Source: Forrester

128.
Transforma)on Stat #109 – Innova)on Accelera)on:
80 percent of digitally
transforming organiza+ons will
incorporate collec+ve genius and
crowdsourcing into their projects
as a regular prac+ce.
Source: IDC

129.
12 Business Transforma8on
Facets 1 Overall Business Transforma+on & Impera+ves
2 Digital Transforma+on
3 Technology Transforma+on
4 Purpose, Vision & Strategy Transforma+on
5 Leadership & Governance Transforma+on
6 Brand & Content Transforma+on
7 Customer Experience & Engagement Transforma+on
8 Talent Transforma+on
9 Culture Transforma+on
10 Opera+onal Transforma+on
11 Innova+on Transforma+on
12 Futureproofing & Foresight Transforma+on
12. Futureproofing & Foresight

130.
Transforma)on Stat #110 – Digital Disrup)on:
Digital disrup+on will replace 4
out of 10 incumbent companies
over the next 5 years.
Source: Cisco Digital Vortex

131.
Transforma)on Stat #111 – Digital Disrup)on:
Average lifespan of companies
will be 9 in 2020, used to be 61
back in 1960.
Source: precog Digital

132.
Transforma)on Stat #112 – Digital Disrup)on:
Half of people do not expect to be
using cash five years from now.
Source: Starcom

133.
Transforma)on Stat #113 – Internet Explosion:
Global Internet Users:
1.6B users in 2008,
3.5B users in 2016.
Source: Precog Digital

134.
Transforma)on Stat #114 – Mobile Explosion:
Mobile Subscrip+ons:
2008: 4.0B mobile subscrip+ons,
2016: 8.0B mobile subscrip+ons.
Source: Precog Digital

135.
Transforma)on Stat #115 – Social Media Explosion:
Facebook Users:
2008: 0.1B members,
2016: 1.8B members.
Source: Precog Digital

136.
Transforma)on Stat #116 –eCommerce Explosion:
B2C eCommerce:
2008: $0.4T
2016: $1.9T.
Source: Precog Digital

137.
Transforma)on Stat #117 –Life at Internet Speeds:
Global Fixed Broadband/Mobile
Internet Speeds:
2010: 7.0/1.5 MB/s
2020: 50.0/12.5 MB/s.
Source: Precog Digital

138.
Transforma)on Stat #119 –Predic)ve Forecas)ng:
What func+ons and processes will
be impacted most by advanced
analy+cs – 91% agree Forecas+ng
and Planning.
Source: Consumer Goods Technology Report

139.
We are a business transforma+on
company focused on advancing our
clients’ digital maturity.
We provide clarity in digital strategy and
op+ons, fill digital skills’ talent &
customer experience gaps, and guide
the organiza+onal change required to
iden+fy and survive disrup+on.
50 years’ combined experience
transforming global brands, plus our
global advisors and partner network.
Offices in Toronto and Seale.
ABOUT US
Precog
Digital

140.
WHAT WE DO
Transform your Digital Now. Accelerate your Digital Future.
140
DIGITAL
TROUBLESHOOTING
COMPETITIVE
ADVANTAGE
CUSTOMER
EXPERIENCE
TALENT &
TRANSFORMATION
FUTUREPROOFING
SCRATCH
ITCHES
Vendor management;
process improvement;
digital strategies;
measurement & KPIs
TAKE BACK LOST
GROUND
Compe++ve audits;
Internal & external
strategies; storytelling;
automa+on
STRENGTHEN
THE BOND
Engagement strategies;
CX strategies; agile
content crea+on;
customer data
architecture
GROW
CAPABILITIES
Agency transforma+on;
retained talent search;
interim Chief Digital
Officer
ANTICIPATE
RISKS
Crowd & On-­‐
Demand economy;
emerging tech;
enterprise
futureproofing

141.
Some of the brands we’ve
transformed

142.
SEAN MOFFITT
Partner (Toronto)
+1 416 458 2818
sean@precog.digital
Wikibrands Managing Director
Former CMO, Diageo/VP Marke+ng
-­‐ Molson Coors
Former Procter & Gamble , Laba,
Universal McCann
Author of “Wikibrands” (McGraw-­‐
Hill)
Execu+ve Counsel – MaRSDD,
CSW2, Beer Ventures
Global digital thought leader across
12 new economy interest areas
Precog
Digital
Principals
We’ve
Been
There
-­‐
Our
Experience.
142
ERIC WEAVER
Partner (Sea-le)
+1 206 234 9328
eric@precog.digital
Former Chief Social Officer,
IPG Mediabrands EMEA
Former AKQA, Possible, Edelman
Digital, Y&R, DDB
80 major brands over 26 years
Over 140 business and digital client experiences.

143.
www.precog.digital
We accelerate your digital maturity.
@seanmoffiZ @weave