Membership seminar - part-one

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The first part of Precedent's Membership Organisations seminar, launching our new report into the challenges that they are facing and how they may be met digitally.

Technology Education Business

Membership Seminar

Membership Organisations
Big challenges – Digital answers?

Meaningful ideas, intelligently delivered | #PrecSem

Meaningful ideas, intelligently delivered | #PrecSem

meaningful ideas
intelligently delivered

Meaningful ideas, intelligently delivered | #PrecSem

Big challenges,
digital answers?
Adrian Porter – Head of Strategic Research

Meaningful ideas, intelligently delivered | #PrecSem

Our research

2001-2006

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Our research

2007-2008

Meaningful ideas, intelligently delivered | #PrecSem

Our research

2008-2010

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Our research

2010-2011

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Our research

2012

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the web is moving faster than our
organisation, its internal
structures, and decision-making
processes can keep up with

A senior employee of one of our membership clients

Meaningful ideas, intelligently delivered | #PrecSem

Our research

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The challenges

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Models, models...

First year
Middle years

Graduates
Joins
University

Thinking of
applying

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Models, models...

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The curve of digital engagement

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Meeting challenges along the curve of digital engagement

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Value to members

Value to
organisation?
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Revenue, content
& communities
Mark Sherwin – Commercial Director

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A more permeable approach to membership

Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem

Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem

Providing added value online

Meaningful ideas, intelligently delivered | #PrecSem

Too much content, too many sources

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Don’t be the pub bore!

The right community for the right audience

Meaningful ideas, intelligently delivered | #PrecSem

Dialogue is 2-way

The right community for the right audience

Meaningful ideas, intelligently delivered | #PrecSem

The right community for the right audience

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Knowing when to leave members alone

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